💡 Today’s episode is a special re-broadcast of one of our very first episodes—an important, evergreen conversation that many may have missed when our podcast was just starting out. We’ve dusted it off because the message is just as powerful (and necessary) today as it was then.Profitability doesn’t happen by chance—it happens by design.In this episode of The DooDoo Diva’s Smells Like Money Podcast, host Suzan Chin-Taylor sits down again with industry veteran, keynote speaker, and author Jim Aan...
Aug 20, 2025•28 min•Season 15Ep. 2
Today on The DooDoo Diva’s Smells Like Money Podcast, Suzan Chin-Taylor sits down with Jim Aanderud, President of Permidian Technologies, to uncover why some contractors thrive financially while others struggle.Moving from a W-2 job into entrepreneurship is exciting—but without strong financial skills, profitability can be elusive. Jim, creator of the Profitability Playbook, shares why understanding money is the key to success, how to overcome the stigma around profit, and what skills every busi...
Aug 14, 2025•18 min•Season 15Ep. 1
In this powerful episode of the Smells Like Money Podcast, host Suzan Chin-Taylor continues the conversation with Mike Hoffmaster, VP of OBIC Products, to expose a critical infrastructure issue hiding in plain sight—our aging and failing stormwater systems.With climate change accelerating extreme weather, storm drains across the U.S. are under immense strain. Mike shares how trenchless solutions like spray-applied polymerics, CIPP, and OBIC’s structural liners offer effective, budget-conscious a...
Aug 07, 2025•20 min•Season 14Ep. 13
In this episode of the Smells Like Money Podcast, host Suzan Chin-Taylor sits down with Mike Hoffmaster, VP of OBIC Products, to uncover how OBIC’s unique business model is transforming the trenchless infrastructure industry. From structural liners and industrial coatings to a real 10-year warranty and rigorous installer training, OBIC isn’t just meeting expectations—they’re raising the bar.🔍 Key Highlights:- Mike’s 40-year journey through manufacturing and contracting- OBIC’s market-driven bus...
Jul 30, 2025•22 min•Season 14Ep. 12
In this episode, we dive into the chemistry and strategy behind single vs. dual component polyurethane grouts with Charlie Lerman, Western Regional Manager at NCFI Geotechnical. From cost and equipment considerations to environmental impact and field application tips, Charlie breaks down how to choose the right grout—and why sometimes the smartest move is to use both. If you're in the wastewater or infrastructure industry, this is a must-hear masterclass in smart grouting!💡 Topics Covered-What ...
Jul 23, 2025•24 min•Season 14Ep. 11
In this episode, Suzan Chin-Taylor sits down with Charlie Lerman a.k.a. The Grout Geek, to demystify the real differences between hydrophilic and hydrophobic polyurethane grouts. It’s more than just water-loving vs. water-repelling—this episode dives into flexibility vs. rigidity, reaction times, environmental conditions, and why real-world field performance often differs from lab tests.Whether you're dealing with crack sealing, I&I control, or freeze-thaw environments, this episode will hel...
Jul 17, 2025•22 min•Season 14Ep. 10
In this episode, Suzan continues her fascinating conversation with Hye Jin Lee to explore how the City of Chino is reimagining wastewater as a sustainable community asset. Discover how Chino built a 34-mile recycled water system over the past 30 years, now used to keep Ayala Park’s 144 acres green, support local agriculture, and earn potable water credits—all while reducing stress on regional water supplies.Learn how the city’s partnership with the Inland Empire Utilities Agency (IUA) enables te...
Jul 09, 2025•17 min•Season 14Ep. 9
In this episode, we dive into how the City of Chino is transforming its aging sewer infrastructure through proactive planning and smart investments. Hye Jin Lee joins us to share how Chino is leading the way in I&I reduction by partnering with the Inland Empire Utilities Agency (IEUA), utilizing trenchless CIPP lining, addressing lateral repairs, and conducting CCTV inspections to guide their capital projects.You'll learn how mutual aid, resident education, and real-time system data are help...
Jul 02, 2025•18 min•Season 14Ep. 8
In this thought-provoking episode, Suzan Chin-Taylor sits down with Daniel Dominguez from the WHY Institute to discuss how discovering your WHY can revolutionize how you hire, retain, and promote talent—regardless of the industry you're in.💡 While the WHY Operating System may not be directly tied to the wastewater or infrastructure space, its impact on workplace culture, team alignment, and leadership development is powerful and far-reaching.🔍 What You’ll Learn:✅ What the WHY Institute is and ...
Jun 25, 2025•39 min•Season 14Ep. 7
In this powerful episode of The DooDoo Diva’s Smells Like Money Podcast, host Suzan Chin-Taylor sits down with Allison DePaoli, founder of Altiqe Consulting, to uncover innovative and cost-effective healthcare strategies for small and mid-sized businesses.Think you’re too small to negotiate better healthcare? Think again. Allison breaks down how even companies with just 2 employees can take control of their healthcare costs, using tools like level-funded plans, direct primary care (DPC), and wor...
Jun 18, 2025•24 min•Season 14Ep. 5
In this episode, we’re diving into a game-changing trenchless technology for pressure pipeline rehabilitation—the Bullet Liner System from CPM Pipelines. If you thought CIPP was your only option, think again. This episode breaks down how this innovative solution is reshaping the industry with no curing, no resin, and no UV.💡 What You’ll Learn:- Why traditional CIPP methods fall short for pressure pipes- How the Bullet Liner System works and what sets it apart- The key differences between gravit...
Jun 11, 2025•31 min•Season 14Ep. 5
Success is a Double-Edged Sword | Smells Like Money Podcast S14 E4 💼💪In this powerful and inspiring episode of the Smells Like Money Podcast, host Suzan Chin-Taylor sits down with Candice McField—certified health coach, entrepreneur, and former competitive bodybuilder—to explore how success often comes at the cost of personal wellness.Though Candice doesn’t come from the wastewater industry, her message is universal: your health is your greatest leadership asset. Whether you're an executive, e...
Jun 04, 2025•28 min•Season 14Ep. 4
In This Episode: Twist & Shout – Aeration Tech to Tell All Your Friends About💧 Smells Like Money Podcast | S14 E3Join host Suzan Chin-Taylor as she welcomes back Lewis Titus of Titus Wastewater Solutions to dive into the latest innovations in aeration technology. Originally created to improve oxygen transfer, the Titus Floating Aerator has evolved into a game-changing solution for sludge reduction, odor control, and efficient mixing—all with no electrical components in the water.Learn how t...
May 28, 2025•28 min
In this powerful episode of The DooDoo Diva’s Smells Like Money Podcast, host Suzan Chin-Taylor continues the conversation with Scott Tackett, Senior Advisor and Director of Organizational Development at Violand Management Associates. Together, they dive deep into how to create a culture of change in the workplace without triggering fear or resistance.You’ll learn how to:✅ Overcome the fear of change✅ Align your mission, vision, and core values✅ Get real employee buy-in for lasting transformatio...
May 21, 2025•30 min•Season 14Ep. 2
In this episode of the DooDoo Diva’s Smells Like Money Podcast, host Suzan Chin-Taylor sits down with Scott Tackett, Senior Advisor and Director of Organizational Development at Violand, to explore the art of managing for accountability. This conversation goes beyond just setting expectations, diving into Scott's powerful four-pillar framework:🗝️ Financial Performance – Profit isn't a dirty word.👥 Customer Satisfaction – Extraordinary service as a baseline.🔄 Processes, Systems, and Procedures...
May 14, 2025•29 min•Season 14Ep. 1
Stop Exposing Yourself – The Power of the 831(b) Plan | Smells Like Money PodcastIn this eye-opening episode, host Suzan Chin-Taylor sits down with Van Carlson, founder and CEO of SRA 831(b) Admin, to uncover a powerful but often-overlooked strategy for business owners – the 831(b) plan. This episode, titled “Stop Exposing Yourself”, dives into the hidden financial vulnerabilities facing small to mid-sized businesses and reveals how to shield your revenue streams with a smarter risk mitigation f...
May 14, 2025•30 min•Season 13Ep. 13
In this episode, we discuss how Bravo Systems is transforming small-diameter pipeline rehab with their innovative Bravo Magnavity SX UV LED curing system. Suzan Chin-Taylor speaks with Andrew Marshall, Sales Director for North America, to explore how this one-access-point system, complete with magnetic pull-in, dual cameras, and a “Turtle Mode” for precision curing, is streamlining installs and cutting risks for contractors.Whether you're just entering the trenchless rehab market or looking to s...
Apr 30, 2025•31 min•Season 13Ep. 12
In this episode of The DooDoo Diva’s Smells Like Money Podcast, we dive into why training is the key to retaining top talent. Host Suzan Chin-Taylor continues her insightful conversation with Danielle Wernert of UpSkilled Consulting, this time focusing on how well-designed training programs can boost employee retention, enhance business value, and even unlock financial support opportunities like the Veterans Education Program.🎯 What You’ll Learn in This Episode:✅ How to build a structured train...
Apr 23, 2025•22 min
In this episode of The DooDoo Diva’s Smells Like Money , host Suzan Chin-Taylor chats with Danielle Werner of Upskilled Training about how to attract, evaluate, and retain top talent in the wastewater industry. From interview strategies to leveraging veterans’ education benefits, Danielle offers practical tips to build a team that lasts. Key Highlights: Why soft skills and cultural fit matter more than tech The value of in-person interviews How to ask scenario-based questions that reveal candida...
Apr 16, 2025•31 min•Season 13Ep. 10
In the final episode of this 3-part series, host Suzan Chin-Taylor is joined once again by Jeff Jones to talk about one of the most important success factors for trades businesses today: branding and differentiation.As AI transforms how customers search, make decisions, and engage with service providers, standing out from the crowd has never been more crucial. Jeff and Suzan explore how skilled trades businesses can adapt to this shift and create a brand that truly resonates with their community...
Apr 09, 2025•28 min•Season 13Ep. 9
🔊 S13 E8: So You Need a Salesman? Farmer vs Hunter | The DooDoo Diva’s Smells Like Money PodcastIn this episode, host Suzan Chin-Taylor continues her insightful conversation with Jeff Jones from Violand, diving into the art of hiring the right salesperson. Do you need a Hunter—a go-getter who thrives on chasing new business? Or a Farmer—someone skilled at nurturing and growing existing client relationships? Learn the key traits to look for in a salesperson, the cost of a bad hire, and how curio...
Apr 03, 2025•21 min
🚀 How Much is All This Marketing Going to Cost? | Smells Like Money Podcast (S13 E7)💰 Thinking about how to budget for marketing in the skilled trades industry? In this episode, host Suzan Chin-Taylor sits down with Jeff Jones, Director of Sales and Marketing at The Oland, to break down strategic marketing investments, budgeting tips, and the power of authentic video marketing. 📈🎙️ Episode Highlights:✅ Why setting arbitrary growth goals isn’t effective without data-driven planning 📊✅ How mu...
Mar 26, 2025•22 min•Season 13Ep. 7
Maximize Results, Minimize Stress: The Fractional CMO Solution | Smells Like Money Podcast🚀 Is your marketing strategy holding your business back? In this episode of The DooDoo Diva’s Smells Like Money Podcast, host Suzan Chin-Taylor sits down with Cat Valyi, a seasoned Fractional CMO specializing in B2B healthcare and wastewater industries. They dive into how businesses with long sales cycles can maximize results without the burden of a full-time marketing executive.💡 Key Takeaways:✔ Why indu...
Mar 19, 2025•31 min•Season 13Ep. 6
🚀 Revolutionizing Pipeline Rehabilitation with UVGRP Technology!In this episode of The DooDoo Diva’s Smells Like Money Podcast, host Suzan Chin-Taylor dives into the cutting-edge world of UVGRP (Ultraviolet Cured Reinforced Pipe) and its impact on the wastewater and civil infrastructure industries. Joining her are top industry experts from Fulton County, Georgia, Fulton Coast Underground, Foucault Inc., AEcom, and Real America, who break down the evolution, benefits, and applications of UVGRP t...
Mar 12, 2025•56 min
💩 Septic systems reimagined! In this episode of The DooDoo Diva’s Smells Like Money Podcast, host Suzan Chin-Taylor sits down with Dervin Witmer, President & Founder of Dig-it Excavating and Pump That Septic, to discuss how technology and innovation are transforming the septic industry.🔍 What You’ll Learn in This Episode:✅ From Electric Motors to Excavation – How Dervin’s career shift led to two thriving businesses.✅ Branding for the Future – Why “Pump That Septic” is more than just a catc...
Mar 05, 2025•14 min
S13 E3: Smells Like Money Podcast – Conflict: Yes, It Can Be ProductiveConflict in the workplace is inevitable—but it doesn’t have to be destructive! In this episode, Suzan Chin-Taylor sits down with Clare Monteau to explore how conflict, when managed effectively, can drive innovation, strengthen teams, and improve workplace culture.💡 Key Topics Covered:✅ What is Productive Conflict? – Turning disagreements into opportunities for growth.✅ Recognizing Conflict Styles – Understanding personal ten...
Feb 26, 2025•26 min•Season 13Ep. 3
S13 E2: The Hidden Drain on Your Organization's Bottom Line | Smells Like Money Podcast🚨 Did you know that human insecurity—not inefficiency, sales, or manufacturing—is the biggest hidden drain on your organization’s success? In this episode of The DooDoo Diva’s Smells Like Money Podcast, host Suzan Chin-Taylor continues the conversation with Clare Monteau, an expert in team empowerment and leadership success.🔹 Key Discussion Points:✔️ How insecurity affects workplace communication and collabo...
Feb 19, 2025•24 min•Season 13Ep. 2
In this episode of The DooDoo Diva’s Smells Like Money Podcast, host Suzan Chin-Taylor sits down with Dr. Clare Monteau, leadership expert and CEO, for the first installment of a three-part workforce development series. They dive into the lasting impact of COVID-19 on workplace culture, the importance of trust and consistency in leadership, and practical strategies to create a healthy, productive work environment.Topics Discussed:✅ The Impact of COVID-19 on the Workplace✅ Building a Culture of T...
Feb 12, 2025•22 min•Season 13Ep. 1
Bridging the Engineering Divide: Enhancing Collaboration Across Disciplines & Roles Chuck McDonald ~ Improving communication for better infrastructure outcomes In this episode of The DooDoo Diva’s Smells Like Money Podcast, host Suzan Chin-Taylor sits down with Chuck McDonald, PE, Quality Control Manager at Windsor Engineers, to explore the disconnects between engineers, technicians, and field operators—and how better communication can revolutionize infrastructure projects. 💡 Key Topics Cov...
Feb 05, 2025•32 min•Season 12Ep. 13
In this episode, Suzan Chin-Taylor, the DooDoo Diva, sits down with Drew Lewis of Reline America to explore the ins and outs of UVGRP (ultraviolet glass-reinforced polymer) for pipeline rehabilitation. Whether you’re an engineer, asset owner, or contractor, this episode is packed with insights to help you make informed decisions for your projects. 💡 What You’ll Learn: ✅ Key factors for evaluating UVGRP in various project locations. ✅ Technical specifications and design considerations for long-l...
Jan 29, 2025•23 min•Season 12Ep. 12
