The Digital Launchpad:  Omnichannel Marketing - podcast cover

The Digital Launchpad: Omnichannel Marketing

The Digital Launchpad is designed for small business owners seeking to BUILD, REFINE, and ELEVATE their website development, web Persona, and to Generate Sales. Each episode features expert insights, actionable tips, and real-world case studies to empower entrepreneurs as they navigate the complexities of establishing and expanding their online presence. Through informative discussions, listeners will gain the tools necessary to leverage digital platforms effectively for sustainable growth. https://atlanta.montfichet.com/the-digital-launchpad/
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Episodes

Mastering NAP Information: Boost Your Business's Local SEO and Credibility

What is NAP information? NAP information refers to a business's Name, Address, and Phone number, which serve as the fundamental identifiers for its online and offline presence. key components customers and search engines rely on it to locate and verify a business visibility and credibility online directories, search engines, or social media platforms For search engines, consistent NAP details are a signal of legitimacy and trustworthiness, which directly influences local SEO rankings. NAP consis...

Mar 10, 202518 minEp. 38

How to Create A Digital Strategy To Grow Your Business Online & Show up in Google Search Engine

Learn how to Create A Digital Strategy to Grow your business online & show up in Google search engine. Download our FREE PDF 7 Strategies for Growing your Business Online & Showing up in Google Search Engine https://atlanta.montfichet.com/how-to-grow-your-business-online/ The Digital Launchpad https://atlanta.montfichet.com/the-digital-launchpad/ The Digital Launchpad is a comprehensive framework designed to help individuals and businesses build, refine, and elevate their online presence...

Mar 10, 202538 minEp. 37

Interview Perry Crutcher Owner of Will Haul & Deliver

In this episode, we delve into the world of logistics and delivery services with Perry Crutcher, the owner of Will Haul & Deliver. Join us as Perry shares insights into the operations of his business, the challenges faced in the logistics industry, and the innovative solutions he has implemented to ensure efficient and reliable service. Whether you are an aspiring entrepreneur or simply curious about what it takes to run a successful delivery service, this conversation offers valuable knowle...

Aug 28, 202416 minEp. 36

How to Make an EPK for Musicians | What Content to Include on 5 Basic Pages | Electronic Press Kit

LEARN MORE https://atlanta.montfichet.com/epk-electronic-press-kit/ Are you an artist, entrepreneur, influencer, or professional looking to enhance your brand's image and make your mark in the industry? In each episode, we will explore the power of EPKs and why they are essential in today's fast-paced, highly competitive world. Join us as we dive into the elements of a powerful EPK, from polished presentations to comprehensive media coverage, and learn how custom-tailored kits can make a lasting...

Jun 21, 202414 minEp. 35

How To Build A Business Website | What Content to Include on the Homepage

Download my Free Ebook here https://atlanta.montfichet.com/what-content-to-include-on-6-basic-webpages/ Website Homepage Welcome to "Website startup Journe," where we provide actionable insights and expert advice on building your business's digital presence. In this episode, we delve into the essentials of "How to Create a Business Website" and discuss "What Content to Include on the Homepage" to maximize user engagement and conversion rates. Whether you're a startup founder or an established en...

Jun 20, 202423 minEp. 34

How to Build a Business Website | What Content to include on 6 Basic Webpages

Download my Free Ebook here https://atlanta.montfichet.com/what-content-to-include-on-6-basic-webpages/ Our comprehensive e-book, "How to Build a Business Website and What Content to Include on 6 Basic Webpages," is an essential guide for anyone looking to establish a strong online presence. This resource provides step-by-step instructions on creating a professional business website tailored to attract and retain customers. It covers various critical aspects, including design principles, content...

Jun 07, 202440 minEp. 33

Professional Portfolio Websites

Welcome to "Web Designs That Convert," the podcast where we delve into the art and science of creating professional portfolio websites focusing on client-centric design. Join us as we explore how expert web developers craft online showcases that not only highlight individual talents and achievements but also prioritize the user experience. View our Website Design Packages https://atlanta.montfichet.com/website-design-packages/ This episode features insights from our Executive Director, James Tho...

Jun 05, 202414 minEp. 32

Website Design Packages for Black Owned Business 2023

To learn more https://atlanta.montfichet.com/websites-for-black-owned-businesses/ Are you a black business owner interested in building a website? Unfortunately, black businesses often struggle to gain visibility online. At Montfichet & Company - Atlanta, we created several Black-Owned Business Websites Packages. Our packages allow Black entrepreneurs, new businesses, and small business owners to build unique websites that strategically follow Google's guidelines for building a successful on...

Apr 13, 202332 minEp. 31

Website Design Packages 2023

To learn more https://atlanta.montfichet.com/atlanta-web-design Montfichet & Company offers a variety of web design packages to suit your needs and budget. Our experts can help you create an engaging, modern website that goes beyond the basics and gives visitors a unique experience. With our top-tier package, our team will build your website using the latest technologies– ensuring its compatibility with all devices and browsers. In addition, we'll customize your website with responsive desig...

Mar 08, 202316 minEp. 30

What is a good website?

This episode discusses one specific attribute that makes a good website. Then, we explore googles algorithms, ranked by relevancy, and search index. Finally, professor T explains the importance of URL and what it is, and ee briefly describes Web hosting, WordPress, and WordPress themes. https://atlanta.montfichet.com/web-design/ Professor Approved!

Dec 08, 202118 minEp. 29

Why is website maintenance necessary?

Website maintenance is often neglected. I’ve had clients build a website and feel that maintenance is unnecessary. I briefly describe why it’s essential to invest in website maintenance. Visit my new website to learn more. https://atlanta.montfichet.com/web-design/

Nov 18, 20213 minEp. 28

8 Things Every Small Business Website Needs

To Read the Blog Article Blog Article To Learn More | Building a Website Need Help Building a website Starting a business is a long journey by itself. It involves hard work, dedication, and a commitment that requires an entrepreneur to do what is necessary to build the business. Creating a business website has become a vital step for any entrepreneur. The business website is the cornerstone of your online presence. Your ability to construct a business website while adhering to search engine guid...

Jun 08, 202120 minEp. 27

Creating an Outline for a Business Website

To learn more https://professort.montfichet.com/business-website-proposal/ Starting a business is a long journey by itself. It involves hard work, dedication, and a commitment that requires an entrepreneur to do what is necessary to build the business. Creating a business website has become a vital step for any entrepreneur. The business website is the cornerstone of your online presence. Your ability to construct a business website while adhering to search engine guidelines will give your busin...

Mar 16, 20219 minEp. 26

Social Media Management for Small Business

To learn more https://bit.ly/3b0LSRO Creating a social media platform is one of the hardest things to do. You should develop and research a strategy, commit to organic content marketing, and be involved in the process. The process can be time-consuming to any small business or startup company operating with minimal resources. Focus on organic engagement and developing a platform that organically reaches the masses. Understand your target market and provide a service or product that focuses on th...

Mar 16, 20219 minEp. 25

Benefits of Cloud Technology for Small Businesses

What is Cloud Technology? The cloud can host Business Software or services that can be access and used anywhere. You can use these software's on tablets, PC or smart phones via the internet. The cloud can house accounting software, Microsoft office 365, communication software, analytic tools, network monitoring, payroll and much more. Small businesses will gain a competitive edge, the ability to compete on a global stage. They are able to build a business with capabilities of Large business corp...

May 25, 202011 minEp. 24

Entrepreneurial Traits & Skills

Entrepreneurs are dreamers who deliver Allowing their imaginations to run free, entertaining wild ideas, and looking for opportunities everywhere they go. Committed, stubborn, they persevere Unusual behavior element of surprise Lives outside of a structure creates their own process from scratch Entrepreneur DNA (Skills & Traits) Curiosity, enthusiasm, tenacity, high energy & self-confidence These traits are: Inherited? Learned? Bit of both? Cooperate, collaborate, Survive the cultural se...

May 08, 202018 minEp. 23

Starting a Business during an Economic Downturn (COVID-19)

Business startups have advantages during economic downturns. Profit- Driven & cautious Modest Growth Rate Competitive Disrupters Exploit the weaknesses of your competitors Responsive to the Market Lean and agile Navigate rapidly to economic changes Identify weaknesses of competitors Maximize on opportunities Economy have Problems that entrepreneurs can solve Focus on the customer and the problem (pain point) Find new talent, while big companies are laying off employees Investors may decide t...

Apr 03, 202030 minEp. 22

Interview David Bright CFO of Owl Inc

Professor T interviews Mr. David Bright CFO of OWL Inc. Mr. Bright shares his presentation "The Blue Print," and his ability to give back to his community. He explains the purpose of his company and his involvement with Goodwill North Georgia's Career Center. Our Business Owners & Entrepreneurs are actively learning how to start a business with little or No money and No Experience. Subscribe to our podcast channel for weekly episodes. Visit ProfessorT Study Guides and download our study Guid...

Jan 01, 202032 minEp. 21

Interview with Ms. Tamiko Leverette with Leverette Consulting Group

Professor T interviews Ms. Tamiko Leverette with Leverette Consulting Group. She explains the purpose of her company and her involvement with Goodwill North Georgia's Career Center's GOODBIZ program. Our Business Owners & Entrepreneurs are actively learning how to start a business with little or No money and No Experience. Subscribe to our podcast channel for weekly episodes. Visit ProfessorT Study Guides and download our study Guide Obtain your Free Personalized Business Portfolio by subscr...

Dec 13, 201923 minEp. 20

Goodwill of North Georgia Career Center's GOODBIZ PROGRAM

Employment Team Leverages partnerships with local businesses Labor organizations Workforce development institutions Faith and community-based organizations Colleges and trade schools Worked with more than 500 employers in 2019 Goodwill Center (access to the following). Telephones, fax machines, scanners, copiers & computers Job announcements boards and job fairs Classes on writing resumes & developing skills 13 Goodwill career centers across north Georgia Our Business Owners & Entrep...

Dec 12, 201922 minEp. 19

Creating your Business Plan Part II

Organization and Management Strategy What functions will be performed and who will be responsible for them Management of the organizations processes and practices Staffing requirements in terms of numbers, skills, qualifications, and promotion opportunities Information Technology Strategy (Unified communication, Digital Transformation, Cloud Technology) Impacts Business operations Provides a competitive edge Addresses threats, security issues, managing and securing a network Managing mobile devi...

Dec 12, 201924 minEp. 18

Creating your Business Plan Part I

Internal Uses of a Business Plan Improve performance by identifying the strengths and weaknesses Communicates expectation to staff regarding the company’s performance and priorities Effectively coordinate and ensure consistency in planning and operations Measures performance or the overall company, individuals and managers. External uses of a Business Plan Educate outsider parties regarding the objectives, structure and performance. Secure funding from outside investors Communicate planned actio...

Nov 15, 201924 minEp. 17

Creating your Business Financial Strategy

Business Operation How will it be managed financially Will you be profitable? Economic viability Developing a Plan for the Business Financials How will excess revenue (profit) be used? How will you use your raise funds for other key investments? What investments will happen? What expenses will incur Can we generate cash flow to afford to? investments expansion sustained operations Economic solvency Our Business Owners & Entrepreneurs are actively learning how to start a business with little ...

Nov 07, 201923 minEp. 16

Creating your Business Concept

What is my Business Concept? Express in a Statement 100 words or less What do you want to do? What do customers need or want? How can I sell to them? Our Business Owners & Entrepreneurs are actively learning how to start a business with little or No money and No Experience. Subscribe to our podcast channel for weekly episodes. Visit ProfessorT Study Guides and download our study Guide Obtain your Free Personalized Business Portfolio by subscribing at the bottom of the page at Free Business P...

Nov 07, 201915 minEp. 15

Creating your Business Market Strategy Approach

Pricing Accounts for two-thirds of the market and one-third financial If your price is not correct, your marketing plan will fail If the price is too high the Niche won’t sell If the Price is too Low the company won’t be profitable Profit Margins can help you obtain the correct price point Profit Margin = (cost) – (sale price) Consider obtaining a 33% profit margin Our Business Owners & Entrepreneurs are actively learning how to start a business with little or No money and No Experience. Sub...

Sep 26, 201922 minEp. 14

Estimating your Cost of Starting a Business

Do the Math Conventional Wisdom Figure out your expenses and startup cost Finding money, you need to start your business Friends, family, savings, credit cards, bank loans and more Keep track of your money QuickBooks, Quicken, Microsoft office Accounting Monitor your business financials Consider an investor Then tend to keep a low profile Entrepreneurs can find investors by referral Networking is key Our Business Owners & Entrepreneurs are actively learning how to start a business with littl...

Sep 19, 201922 minEp. 13

Finding your Target Market

Market Segmentation (Determining if sufficient market exists) Focus on your potential buyers Customer purchase behavior or product usage (most common methods) Market Research Mail surveys, telephone interviews, focus groups Observing shopping habits and spending patterns Observing competitor’s advertisements Our Business Owners & Entrepreneurs are actively learning how to start a business with little or No money and No Experience. Subscribe to our podcast channel for weekly episodes. Visit P...

Sep 12, 201921 minEp. 12

Creating your Ideal Customer

Five components of an Ideal Customer Goals and Values Sources of information Demographics Challenges and pain points Our Business Owners & Entrepreneurs are actively learning how to start a business with little or No money and No Experience. Subscribe to our podcast channel for weekly episodes. Visit ProfessorT Study Guides and download our study Guide Obtain your Free Personalized Business Portfolio by subscribing at the bottom of the page at Free Business Portfolio This is professor T Appr...

Aug 23, 201920 minEp. 11

Creating your Business Model

All Business Models must answer the following questions What Problem are you trying to solve? Who needs this problem solved? What is your competitive strategy? How will you maintain your competitive edge? What is the value proposition? Our Business Owners & Entrepreneurs are actively learning how to start a business with little or No money and No Experience. Subscribe to our podcast channel for weekly episodes. Visit ProfessorT Study Guides and download our study Guide Obtain your Free Perso...

Aug 16, 201917 minEp. 10

Finding your Niche

Developing a Great Idea into a Niche, Choosing your area of business, Building your Niche and Deciding if there is a need for your Niche in the market. Our Business Owners & Entrepreneurs are actively learning how to start a business with little or No money and No Experience. Subscribe to our podcast channel for weekly episodes. Visit ProfessorT Study Guides and download our study Guide Obtain your Free Personalized Business Portfolio by subscribing at the bottom of the page at Free Business...

Aug 15, 201913 minEp. 9
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