Hot Takes: Influencer Marketing

Get ready for The Digital Insider bonus series, "Hot Takes" where host Sinan Aral gives a deep dive and his expert opinion on one of the most topical issues of today.

This week it's all about influencer marketing. Who are influencers? How do influencers, well... influence? From celebrities to micro-influencers, politicians and how their campaigns have been (and continue to be) influenced. Sinan breaks down the science behind all these questions and more!

Visit ide.mit.edu/podcast for more.

Follow @sinanaral and @mit_ide on Twitter and @professorsinanand@mit_ideon Instagram.

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