Revolutionizing Advertising with AI: How CEO Hikari Senju is Transforming Creative Campaigns at Scale | Ep 959
Episode description
In this episode of The Digital Executive, host Brian Thomas speaks with Hikari Senju, founder of Omneky, an AI-powered platform transforming the world of personalized advertising. A Harvard computer science graduate, Hikari shares his entrepreneurial journey, starting with his on-demand tutoring app, QuickHelp, which he sold to Yup.com. He discusses how that experience shaped his approach to building Omneky, a platform that integrates AI into the creative process to generate, analyze, and optimize personalized ad creatives at scale.
Hikari explains the evolution of AI’s role in creative industries and the unique technology behind Omneky’s ability to tailor ads to diverse audiences. He dives deep into how AI algorithms personalize content based on demographics and user preferences, the rise of AI agents in advertising, and how Omneky's Generative Experience Management platform is setting new standards for efficiency in marketing. With a focus on the future of AI-driven advertising, Hikari paints a picture of how businesses can harness generative models to stay competitive in a rapidly evolving landscape.