Mastering Local Marketing: Strategy for Last Mile Success with CEO Alex Nocifera | Ep 877
Episode description
In this episode of The Digital Executive, Brian Thomas chats with Alex Nocifera, the dynamic co-founder and CEO of LOMA, a leading venture in last mile technology for storefronts. With over 20 years of experience, Alex discusses how he leveraged early technological advancements to enhance local advertising for multi-unit brands like Starbucks and Walmart. He explains LOMA's approach to using data-driven strategies to optimize local marketing budgets, ensuring each dollar spent maximizes customer acquisition and retention.
Alex delves into the innovative ways LOMA integrates technology to provide timely and relevant advertising solutions, akin to an "always on" investment strategy for local markets. He also shares insights on the evolving trends in last mile technology, emphasizing the importance of contextual and real-time marketing powered by AI to meet the unique needs of diverse locales. This episode offers a deep dive into how technology and strategic thinking are reshaping local marketing landscapes.