Kim Than on: Brand Beats Product | Ep 1196

In this episode of The Digital Executive, host Brian Thomas sits down with Kim Than—founder of The Genius PR—and breaks down why technically strong Web3 and AI companies often fail to gain traction. After working with 300+ emerging tech firms, Kim explains that product alone isn’t enough—trust, narrative, timing, and brand authority determine market success.

He shares why founders must think beyond product-led growth, how long-term positioning beats short-term hype, and why AI can replicate technology—but not authentic personal brands. Kim also unpacks the difference between company branding and personal branding, offering practical advice for founders looking to stand out in crowded, fast-moving markets.

If you’re building in AI, crypto, or emerging tech, this episode is a masterclass in turning visibility into credibility—and credibility into growth.

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