Embracing AI and the Power of Personal Branding with CMO Sarah Scudder | Ep 766
Episode description
SourceDay's CMO, Sarah Scudder, joins Coruzant Technologies for the Digital Executive podcast. Sarah shares her unconventional journey into the supply chain and marketing world, starting with a serendipitous switch from fashion to procurement. Emphasizing the importance of controlling one's career destiny, she reflects on her bold decision to opt for a commission-based salary in sales, a move that led her to significant financial success.
Sarah's innovative approach to marketing, especially through LinkedIn, highlights her belief in personal branding and creating an inbound motion for businesses. She credits her success to understanding her audience and delivering resonant content, thus educating the market at scale. Additionally, Sarah discusses her podcast, "What the Duck," which targets a niche audience in the supply chain sector, emphasizing the value of specialized content in a world overflowing with generalist media.