Turner’s Howard Shimmel: Facebook’s not competing with TV - podcast episode cover

Turner’s Howard Shimmel: Facebook’s not competing with TV

Sep 13, 201730 min
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Episode description

As TV media networks continue to get pulled into the digital and social ecosystems, Facebook's growing video demands and efforts to become a giant video platform seem like a threat to TV's ad dollars. On this week's Digiday podcast, Howard Shimmel, chief research officer at Turner, argued that Facebook and TV exist in different spaces and Facebook can't compete with TV on ad viewability, impressions and other metrics.
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