NewsGuard’s Steven Brill: A journalistic approach to digital misinformation can work

One-year-old startup NewsGuard is trying to turn the problem of unreliable and fake news into a real business. The company, which raised $6 million in an initial funding round, creates "nutrition labels" for news organizations, rating them red if they are unreliable and green if they are trustworthy. The rating is not based on an algorithm but traditional reporting by a team of 35 journalists. Steven Brill, co-founder and co-CEO at NewsGuard, says the goal is to get a license fee from technology companies to rate all news websites. On this episode, Brill talked about the company's business model, where growth lies and being the alternative to algorithms