Flexible financing partnerships between dealers, lenders and OEMs; customized financing solutions; investing in scalable integrated technologies; and customer education are keys to navigating current and future market conditions. As equipment dealers, lenders and OEMs continue to look for the best methods to navigate market uncertainty, rising delinquencies and other concerns, developing flexible relationships between lenders and distributors represents a key component to successful operations, ...
Jul 07, 2025•23 min•Ep. 14
Podcast: Ignite Attachments targeting Amazon-like model for attachments Listen as ‘The Dig’ speaks with OEM’s Trisha Pearson Category: Material handling As equipment dealers and lenders expand their product offerings to diversify and meet customer needs, attachment and implement Ignite Attachments is adopting an Amazon-like approach to distribution and service. The rise of direct-to-consumer and e-commerce reflects growing consumer comfort with purchasing high-ticket items online, which is somet...
Jun 20, 2025•22 min•Ep. 13
Increased farm income pressures have led to increased demand for farm equipment leasing as farmers and OEMs look to find a balance in the market. Farmers continue to navigate farm income pressures caused by tariffs and rising prices, Joe Whorton , director of marketing at Duluth, Geo.-headquarter global agriculture equipment manufacturer Massey Ferguson , tells Equipment Finance News on this episode of “The Dig” podcast. “There's no doubt that net farm income continues to be tight, and so you've...
May 12, 2025•24 min•Ep. 12
Tariffs can be considered a business problem, knowing the fact that we are a 1.4 trillion industry, and I would say close to 30 to 40% of the equipment probably is going to be impacted in some way, shape or form. Right in terms of data, crane, we cut across data, CRM and AI, it's there in our name itself. So then, if we, if you have to break it down right data, for example. So when, when you come across tariffs, you want to ensure that you're talking about how you can go from a descriptive to a ...
Apr 14, 2025•24 min•Ep. 11
With the rise of AI and automation in the equipment finance sector, lenders must shift to a digitally-focused infrastructure. Using technologies like AI to streamline processes, enhance transparency and improve customer service can help equipment financiers develop better solutions, Jeffry Elliott , founder and chief executive of Elevex Capital , tells Equipment Finance News on this episode of “The Dig” podcast. “We're trying to implement the latest and greatest technologies to create a more fas...
Mar 20, 2025•22 min•Ep. 10
Johnnie Martinez 0:06 All right. On today's episode of the Dig, I am joined by Ivan Franklin of Mitsubishi HC Capital America and I will let him introduce himself further. Ivan Franklin 0:15 Yeah. So obviously, I'm, I'm Ivan Franklin. As Johnny just mentioned, I'm the the VP of Business Development focusing on new OEM finance partnerships for Mitsubishi HC Capital America. I've been with the company now and it's kind of crazy to think, but it'll be 12 years coming up in September. That's been th...
Feb 28, 2025•25 min•Ep. 9
Johnnie Martinez 0 minutes 5 seconds0:05 Johnnie Martinez 0 minutes 5 seconds On today's episode of the Dig, I am joined by three members of the altar group and I will let the three of them introduce themselves. Johnnie Martinez 0 minutes 14 seconds Well, if you'd start us. VG Valerie L. Gerard 0 minutes 15 seconds0:15 Valerie L. Gerard 0 minutes 15 seconds Sure. Thanks, Johnnie. Valerie L. Gerard 0 minutes 16 seconds I'm Valerie Gerard Co, CEO of the Ulta Group and I lead the largest practice w...
Jan 21, 2025•26 min•Ep. 8
Johnnie Martinez 0:04 On today's episode of the Dig, I am joined by Declan North of Tarrick Financial Services and I will let him introduce himself and go deeper into his background. North, Declan 0:13 Johnny, thanks very much. Obviously Declan North and Global Director of Trade and financial Services for tariffs financial services, looking after the Materials processing Division materials processing is one of the two segments or one of the three segments of the Terex Corp, which is quite a dive...
Jan 13, 2025•27 min•Ep. 7
Welcome to The Dig, where equipment finance news editors connect with industry leaders and dealers to discuss news analysis, market trends, tips, and more. I am Johnnie Martinez II, Senior Associate Editor of Equipment Finance News, the one news source for both dealers and lenders. Today we're joined by Fleet Advantage's Brian Holland, and I'll let him introduce himself. Hey, good afternoon, I'm Brian Holland, CEO of Fleet Advantage, delighted to be here. Delighted to have you, and I want to sta...
Dec 11, 2024•14 min•Ep. 6
Todd Backman, President and CEO of Florida Coast Equipment and Big Orange Rental, discusses how they prepared for and managed the impact of hurricanes on their dealership and rental operations. They prioritize the safety of their employees and customers, prepping their stores and equipment for potential damage. They also ensure that essential equipment like generators and chainsaws are available in affected areas. The response to the hurricanes is ongoing, with some areas still underwater and on...
Nov 18, 2024•26 min•Ep. 5
Johnnie: Welcome to The Dig, where Equipment Finance News editors connect with industry leaders and dealers to discuss news analysis, market trends, tips, and more. I am Johnnie Martinez II, Senior Associate Editor of Equipment Finance News, the one news source for both dealers and lenders. Johnnie: At this time, I'd like to introduce today's guest, Greg Arscott, president of Peterbilt Dealer the Pete Store. What is the Pete's Store and what area of coverage do you guys have at your dealership? ...
Nov 01, 2024•19 min•Ep. 4
There are two keys to success in the equipment finance industry in a high interest rate environment: adequate vetting and balanced partnerships. Partnerships in the industry are the best means for companies to meet their goals and objectives, but aligning the partners' goals equally remains key, Brian Rosa , president of commercial finance at Mitsubishi HC Capital America , tells Equipment Finance News in this episode of “The Dig” podcast. Brian Rosa became president of commercial finance follow...
Sep 13, 2024•14 min•Ep. 3
Equipment financiers face exposure issues in key segments as pandemic-era risk management decisions continue to become portfolio problems. While the pandemic-era supply shortages drove up used-equipment values, units financed at those higher values now represent delinquency and risk management issues, RJ Grimshaw, chief revenue officer at Orion First and former president and chief executive at UniFi Equipment Finance tells Equipment Finance News on this episode of “The Dig” podcast. “Everyone’s ...
Aug 16, 2024•20 min•Ep. 2
Equipment financiers face exposure issues in key segments as pandemic-era risk management decisions continue to become portfolio problems. While the pandemic-era supply shortages drove up used-equipment values, units financed at those higher values now represent delinquency and risk management issues , RJ Grimshaw , chief revenue officer at Orion First and former president and chief executive at UniFi Equipment Finance tells Equipment Finance News on this episode of “The Dig” podcast. “Everyone'...
Jul 10, 2024•16 min•Ep. 1
