In this episode of The Fully booked Photographer the Business Success Academy team discusses the differences between marketing and sales and how they are interconnected but serve different purposes. Ronan, Jeanine and Jonathan talk about common misconceptions photographers have where they expect every marketing lead to turn into a sale. Jeanine provides examples from the car industry to illustrate how marketing builds awareness while sales closes deals. The team stresses the importance of unders...
Oct 08, 2023•31 min•Season 1Ep. 39
In this episode of The Fully Booked Photographer the Business Success Academy team discusses how photographers often view their clients as the enemy when clients don't value their artwork in the way photographers believe they should. The team explores where this mindset comes from and how photographers can shift to focusing on understanding their clients' problems and needs in order to provide more value and have more successful businesses. In this episode you will hear: Why Photographers need t...
Oct 01, 2023•36 min•Season 1Ep. 38
In this episode of The Fully Booked Photographer, Jonathan and Ronan discuss Ronan's journey from starting out in his family's print business to becoming a leader in the photography industry. Ronan talks about taking over the family business and some of the challenges and mistakes he faced along the way. He discusses how he helped grow Photovalue and eventually transitioned into helping photographers through the Business Success Academy and Photography Think Tank. Ronan speaks on his experiences...
Sep 24, 2023•45 min•Season 1Ep. 37
In this episode of The Fully booked Photographer the Business Success Academy team discusses Ronan's upcoming book project that he has been working on since 2019. Ronan shares an overview of the book and its goal of revolutionising the mindset of photographers to focus on being difference makers for their clients rather than just photographers. He discusses how he is using analogies of camera parts and functions to outline business and marketing systems photographers can implement. Jeanine and B...
Sep 17, 2023•35 min•Season 1Ep. 36
In this episode of The Fully booked Photographer the Business Success Academy team discusses the importance of understanding your ideal client avatar. Ronan, Brad, Jeanine and Jonathan explore why many photographers struggle with defining their ideal client and how this impacts their marketing. Brad shares his experience discovering his boudoir photography client avatar. Jeanine shares her journey and how understanding her ideal client as a working mom changed her messaging. They also discuss ho...
Sep 10, 2023•35 min•Season 1Ep. 35
In this episode of The Fully booked Photographer the Business Success Academy team discusses how photographers can generate qualified leads through Facebook ads without using their photography images. They explained the goal of ads is to stop scrolling by using colourful boxes with compelling headlines and then address the customer's pain points and offer a solution in the ad copy. Photographers struggle to separate marketing from sales but qualified leads just need to fill out a form, not buy i...
Sep 03, 2023•42 min•Season 1Ep. 34
In this episode of The Fully booked Photographer the Business Success Academy team discusses what it is about photography that people desire. They discuss what photography means to each of them, and what they think clients actually want when getting photos taken. The group talks about understanding their ideal client’s mindset, and how photography can help clients relive memories, heal trauma, and transform their lives. They also cover how different types of photography businesses attract differ...
Aug 27, 2023•38 min•Season 1Ep. 33
In this episode of The Fully Booked Photographer the Business Success Academy team discusses day-to-day operations at a photography studio. They discuss the importance of having a morning routine and Jeanine explains how she spends Sunday nights planning her week so that each morning she has a clear list of tasks and projects. The group talks about the importance of the process for greeting clients when they arrive for sessions and how to make your client comfortable. They also cover ideas for i...
Aug 20, 2023•39 min•Season 1Ep. 32
In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the difference between wants, needs, and motivations on the path to achieving success. The team talks about how their desires changed over time and the distinction between wanting and needing. They explore happiness and what makes it thrive. They discuss how your needs and wants shape goals based on examples from their own lives. They reflect on the necessity of falling in love with the process, even wh...
Aug 13, 2023•31 min•Season 1Ep. 31
In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the art of riding the wave of marketing to create demand for your business. They discuss Jeanine's use of the new Barbie movie release weekend to test her market and she speaks on the success of the eye-catching hot pink colour as a scroll stopper. They also explore the significance of understanding and targeting your ideal client's preferences and keeping ahead of trends by being two seasons ahead and ...
Aug 06, 2023•36 min•Season 1Ep. 30
In this episode of The Fully booked Photographer, the Business Success Academy team discusses the importance of a high-performance mindset. Jonathan shares his experiences of shifting his mindset to overcome obstacles. The significance of taking responsibility for oneself and learning from failures, as Jonathan narrates his own growth journey. They explore the difference between a player and victim mindset and emphasise focusing on the process rather than just the end goal. Celebrating success d...
Jul 30, 2023•34 min•Season 1Ep. 29
In this episode of The Fully Booked Photographer, the Business Success Academy team discusses Jeanine's practice of “Christmas in July”. Jeanine gives an explanation of what “Christmas in July” is all about and dives into the three main goals of starting her Christmas campaign early. She emphasises the significance of pre-planning for Christmas photos and shares insights on the process of organising seasonal photography sessions in November. She also addresses the practicality of handling bookin...
Jul 23, 2023•27 min•Season 1Ep. 28
In this episode of The Fully Booked Photographer, Ronan talks to Jonathan about his marketing expertise. They discuss how Jonathan got started in the family business, and the pros and cons of working as a father and son pair. Jonathan’s talks about his passion in marketing and advertising and his journey to discovering this passion. Jonathan is an expert on Facebook marketing, and shares valuable insights into how photographers can best utilise Facebook as part of their advertising. He emphasise...
Jul 16, 2023•35 min•Season 1Ep. 27
In this episode of The Fully Booked Photographer, the Business Success Academy team discusses various aspects of business and marketing. They speak about Brad’s journey of falling in love with working with his parents and getting to know them as individuals while helping to scale their business through online marketing. He speaks on the roller coaster ride of marketing such as riding the GroupOn wave and being an early adopter of Facebook marketing. Brad shares his personal experience of finding...
Jul 09, 2023•40 min•Season 1Ep. 26
In this episode of The Fully Booked Photographer, the Business Success Academy team discusses Brad's dad's interest in photography, exploring how his passion ignited and evolved in a multi-generational business. Ronan and Brad talk about Brad's first mentor and uncover the story behind the family business’ transition, from wedding photography to in-studio work. Brad shares the story of how the studio was acquired and reflects on his father’s entrepreneurial spirit. Ronan highlights the importanc...
Jul 02, 2023•33 min•Season 1Ep. 25
In this episode of The Fully booked Photographer, the Business Success Academy team discusses the power of finding your why and pursuing your deepest desires and goals, even when circumstances change. They reflect on how Jeanine implemented her creative vision and passion into her photography studio. She realised that by creating immersive experiences for children's portraits, she was essentially creating a mini Disney Experience for her clients. While she may not have Disney's budget, she striv...
Jun 25, 2023•35 min•Season 1Ep. 24
In this episode of The Fully booked Photographer, the Business Success Academy team discusses a wide range of topics related to photography, business, and personal growth. They talk about the origins of Jeanine's passion for photography and she shares stories of how it became an integral part of her. From working as an engineer at Motorola to starting a photography studio in Atlanta, she explains the transition from the corporate world to the creative realm. She speaks about the challenges of ru...
Jun 18, 2023•35 min•Season 1Ep. 23
In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the future of photography and the role of AI in that future. The team talks about their recent visit to Ireland for The Future of Photography and their lessons and learnings from the event. AI is a huge topic in the photography industry at the moment, and though much of the discourse surrounding AI in photography is negative, there are plenty of positive uses of AI within the industry. The team explores...
Jun 11, 2023•32 min•Season 1Ep. 22
In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the car analogy for business development. They explore the nine-step business development process, drawing parallels between building a successful photography business and driving a car. The team explores how one of their members got into photography, sharing his journey of transitioning from the engineering world to pursuing his passion for photography. They discuss the importance of learning the busin...
Jun 04, 2023•35 min•Season 1Ep. 21
In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the importance of team-building. They talk about the value of incentivizing goals, highlighting how it creates a strong team dynamic. Brad explains the significance of celebrating successes at the end of each week, particularly in the context of family businesses. Ronan shares insights on when and how to make the decision to outsource tasks. Jeanine speaks on the value of writing a weekly email to keep ...
May 28, 2023•34 min•Season 1Ep. 20
In this episode of The Fully booked Photographer, the Business Success Academy team discusses the importance of tracking sales and goals, emphasising the need for daily monitoring. The team shares their insights on what to track on a daily basis, focusing on photographer accuracy and profit. The team also highlights the importance of tracking the number of photographs taken per session. They talk about the profit-first tracking system for cash flow, emphasising the need to track daily sales, ad ...
May 21, 2023•39 min•Season 1Ep. 19
In this episode of The Fully Booked Photographer, the Business Success Academy team delves into the sixth key to a sustainable and profitable business. They emphasise that turnover is vanity and to focus on cash flow which is the oxygen of a business. The team also discusses the key benefits of implementing a profit-first approach, which includes focusing on sales rather than other numbers and looking at expenses from a profit-first perspective. They stress the importance of celebrating success ...
May 14, 2023•33 min•Season 1Ep. 18
In this episode of The Fully booked Photographer, the Business Success Academy team discusses the client experience and why it may not excite photographers as much as it should. To show the importance of creating a memorable experience for clients, the team examines Disney’s client experience and why it works so well. They delve into the magic of Disney World, highlighting the highs and lows of a day at the park, and share what they learned from their experiences there. The team also explores ho...
May 07, 2023•39 min•Season 1Ep. 17
In this episode of The Fully booked Photographer, the Business Success Academy team discusses the importance of client satisfaction. They emphasise that ‘fast’ is the only thing that beats ‘free’ in people's minds, and over-delivering is the key to success. The team also stresses the importance of setting expectations with clients on when they want their products delivered, especially during critical times such as birthdays and weddings. The team discusses the ultimate level of customer service,...
Apr 30, 2023•38 min•Season 1Ep. 16
In this episode of The Fully booked Photographer, the Business Success Academy team discusses the client journey from booking to selling. They explore the importance of charging a booking fee and how it can help photographers avoid no-shows. They also talk about the differences between booking fees and cancellation fees and how to communicate these policies to clients. The team then shares strategies for pre-booking and nurturing clients to get them excited about their photography experience. Th...
Apr 23, 2023•37 min•Season 1Ep. 15
In this episode of The Fully Booked Photographer, the Business Success Academy team discusses various topics related to marketing and business success. They start by highlighting the roller coaster effect of marketing and how it can negatively impact a business. The team also gives tips on how to take the roller coaster effect out of your business and move towards proactive marketing strategies. Jonathan explains the importance of understanding your "why" and how it can help in creating messagin...
Apr 16, 2023•31 min•Season 1Ep. 14
In this episode of The Fully Booked Photographer, the Business Success Academy team discusses some important aspects of running a successful photography business. They discuss the importance of having a business plan to help you map out your goals, identify potential obstacles, and scope out your future. The team also highlights the problem with setting unrealistic goals and dreams and emphasises the need to break your goals down into smaller, achievable tasks. They also discuss the difference b...
Apr 09, 2023•38 min•Season 1Ep. 13
In this episode of The Fully Booked Photographer, the Business Success Academy team goes in-depth on the reasons why many photographers tend to dislike marketing their businesses. They explain how consumers make purchasing decisions and provide advice on how photographers can utilise this knowledge to make their marketing more effective. The team also explores the potential of Facebook advertising for photographers, highlighting why it can be a game-changer for those seeking to increase their re...
Apr 02, 2023•38 min•Season 1Ep. 12
In this episode of The Fully booked Photographer, the Business Success Academy team discusses the pitfalls of advertising based on product and the importance of understanding your ideal client. They start off by explaining that advertising based on product ultimately leads to competing on price, which is never sustainable for a business in the long run. The team then shares their experiences with creating client avatars and how it played out in their respective businesses. They discuss the disco...
Mar 26, 2023•39 min•Season 1Ep. 11
In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the importance of understanding the difference between marketing and sales. They highlight how marketing is about creating brand recognition, building customer loyalty and generating demand, while sales involve converting leads into paying customers. The team also shares tips on how to help clients realise what they want by actively listening to their needs and preferences. They also explore the common ...
Mar 19, 2023•31 min•Season 1Ep. 10
