¶ Intro / Opening
Is anybody there ?
¶ Welcome to Content Creation Finale
What's up you beautiful people , and welcome to the final episode of the conversation that Val and I had about content creation . Now we're going to go over social media . We're also going to go over a couple more things as far as what we consider as great tools for content creation .
Again , you know we're not the experts , but you know we have been doing this for a little bit . So I hope you enjoy this and , guys , without further ado , I'll give you the episode I'm in the future
¶ Top Social Media Platforms
. What are your top three social media platforms that you do not met like this ? These are the ones that I go with I'm gonna put instagram at first .
Instagram number one , um number two , I guess tick tock . But tick tock is is tough , because it's like , okay , if you're going to leave , then just leave . I don't want to do this back and forth with you anymore . And then Threads is another one for me , because I have it set up to where when I post on Instagram it automatically goes to Threads .
So it's like that's one less thing I have to do and it gives me okay traction . I wish I would do YouTube , though . I really want youtube to be there for me .
I really want that spark between me and youtube but it's not there yet it's not there yet only because it's like I post too many videos that are not three minutes long and I feel , like on youtube , I don't like those borders on the side of the videos and you , those borders go away if your video is three minutes or more .
My videos used to be that long well , remember now three minutes .
You know that is so . Your videos will fall under the shorts under three minutes .
Yeah , yeah , I know so , but it's like I , you know , I don't know , I don't know , I don't like shorts . Do people watch shorts ?
yeah yeah oh yeah , I don't know , I don't know .
I also don't use youtube enough , so so .
So for me it's instagram um youtube . Okay , I'm going this year like this year . I decided that , like I was , was going to go hard on on both Instagram and YouTube , and it's paid off , right . Yeah , a humble brag , your boy just finally hit a thousand on Instagram you know , wow , yes . I know . So I was super pumped about that .
So , like uh , I've been going hard on Instagram and you see it's fun because on Instagram you can , it can can both . If you do videos or things like that green screen , you can put it both strictly on uh , or either just instagram or you can put it on facebook and threads oh yeah it will allow you to do both .
So I'm like I , I hit the three , the trifecta , with all those three . So technically I should put , I should say meta is number one , youtube and then Twitter .
YouTube and then Twitter . You know what I can't do Twitter I can't do it , I know . I have it like my personal , but it's not very professional and so none of them have been .
none of them have been like , you know , like a business , you know , uh , accounts . Those are still all my personal accounts , so I can do whatever the heck I want .
Yeah , yeah , yeah , you know what I mean .
I can post whatever I want , Um so .
And by professional I just mean like I show bias , I show my bias , my team bias . So , like you know , I'm a Broncos fan on my Twitter . You know , I'm a Rangers fan and so , whereas Val else , where you will really have to know me , to know , or , I'm sorry , a stadium food girl , you'll really have to know who I am to know who my teams are .
You know , that's actually
¶ Managing Team Bias as Content Creators
a good question . That I wanted to ask you is , like , because obviously we both have different teams that we root for , um , but like we , we're both working super hard to make it . In an industry right where you cannot show biases , yeah , and that's hard .
Yeah , that's really hard it . And what makes it even harder is , well , no , okay , fine , I'll say it . So I am a huge Broncos fan , which means I am not a very big Raiders fan at all , at all , at all at all . I don't , and I that's my technically .
That's my home stadium , and if you know me , you know that I'm going to always at least have a hat of the team that I'm , you know , doing this vlog for . So except I've never done it for the raiders . So whenever I go to a raiders game um , I will not wear anything raiders , I'll wear my bronco stuff . Um .
One time I went to a jets raiders game during veterans um , it was like veterans day weekend and it was a salute to service game and I wore an air force hat , like I didn't even wear a Raiders hat , you know , and so able to get away with it because you were doing that . Yeah , yeah , yeah .
However , I went to a Superbowl watch party and I won a raffle and what was in the bag ? A raiders t-shirt and a raiders football hat and shout out to oak view group . They are now the official like catering company , food providers of legion stadium and I absolutely love them .
They do great work , um with other stadiums that I've been to , so I am going to show support to the raiders . This year , I am hoping to do a media day with oakview group and , of course , I'm not going to go to my broncos stuff .
So I think you know you can get away at a raiders which is wearing black yeah , yeah , yeah , yeah , um , but I don't have an all black hat like with no logo on it get a 47 or a new era or something like that . Yeah , I guess I mean , I don't mind the hat that I have , though I didn't pay for it you know , I want it yeah , so I don't mind it .
Look , I tell myself , I'm so dedicated to like my craft and I'm so like I can push that I can push the you know what rivalry to the side and just clock in for a few hours and do what I have to do .
You're a better person than I am because when it comes with a like for football , baltimore Ravens , nah yeah .
I get it . No , I get it , but I tell myself , you know what ? I've got my personal Instagram where I can just let loose and be who I am . Not that I'm not who I am with stadium food girl , but I , you know , I look at it as like a job , like I really do .
Look at stadium food girls like my passion and , um , you know , when you're clocked in , you've got , you've got to have a certain mindset and so I'm telling myself , right , like once I walk into the arena , stadium , and I pull out my phone and my lights , like I'm clocked in , like this is professional work now , even though it's not , that's funny .
You say that . Let me ask you this when , when you started doing these vlogs , how nervous were you ? Oh my gosh um and do you still get nervous ?
¶ Confidence and Nervousness On Camera
oh I , you know what actually . This is my thing . And shout out to me working in sales . I will never do sales again . But in sales I learned one thing If you , if you sound like you know what you're doing , other people are going to be convinced that you know what you're doing . I have no idea what I'm doing now the fake it till .
you make it .
Oh my God , a thousand percent . Yeah , I remember one time , or not one time .
A few months ago , I was in spring training and I didn't have my mini mics and I was doing a POV of me getting my stadium food girl angels Jersey made , and I had my phone and I was like , you know , talking to my camera while walking to the team store , and I , because I didn't have my mics , I was like , okay , oh , we are on our way to the team
store to get our . You know , come with me , and I was talking so freaking loud and I was on the concourse and I was like people were looking at me and I was like looking at my phone , but my peripheral vision could see people looking at me just yelling on the concourse , talking to my phone , and I was so nervous .
But here's the thing too is like whenever I see somebody like a content creator out in the wild , I'm curious to see what the video , what the end result , is going to look like . Oh my God , yeah .
So in my head I'm like , maybe they like we'll find my video , and they'll be like oh my God , I saw her making that video , though , so this is what it looks like . It came out good . That's like my wish , yeah absolutely .
Let me ask you , um , because you do you the you were talking about earlier ? Because the reason why you don't like using youtube , it's just because it gives you the bars on the side .
So you you , you , you take your video like you know , straight , like this , not the 9x16 no , no , no , no , no no no , I do I do like straight up , like what do they call it portrait mode ?
portrait yeah yeah , yeah , yeah , landscape , not landscape . No , because I feel like I feel like it doesn't get everything . And also , when I upload a video on instagram that's landscape mode , then it shows the bars um on the top and bottom yeah , I'm not a bars person unless I'm like drinking at a bar .
But , like the bars , I'm not a bars person on the videos I , I get that , I that I , I can see it's .
It's one of those things where it's just like oh , you know , like I don't like doing the bar , but yeah , I've been doing a lot more of the portrait over landscape , uh , with a lot of my videos , even here at home .
I even will set up my my uh tripod and everything , just so that way I can have it on a on that way , because it's that's , you know , most of the stuff that people watch . The vast majority of the videos where people are watching are not on a computer but on uh on that way , because it's that's , you know , most of the stuff that people watch .
The vast majority of the videos where people are watching are not on a computer but on uh on a phone and I feel like um uh horizontal or I guess landscape is more for like 30 , minute , 40 minute long long format yeah , uh-huh yeah yep , where most of the things that we're doing is three minutes or less I feel like tiktok really changed the attention span for
us .
Oh you know . So I feel like , because everyone , whether you post your tiktok on tiktok or not , you're most you know you watch videos on those short forms .
I learned that from tiktok yeah , well , yeah , I learned a short form and then also um , I'm also doing those green screens and I learned that from you yeah , I learned that from tick tock and I and I noticed that , like , I used to do five minute videos and one of my friends , um , she works for a team and I'm not gonna say her name because I don't want
to make her feel bad , but it was one of the best pieces of advice that she ever gave me . I went to Kansas City I feel so bad because I went to Kansas City and I did a video , a vlog of our day , and it was a seven-minute video . I thought I know , I thought that was a cool thing .
And then I asked her I was like , what did you think of this video ? And she doesn't work for the Royals , she works for another team . But I was like , what did you think of this video ?
Like , be completely honest with me , like , pretend you're hiring me and you like really need me to do really well so that you look like you did well , what is the best advice you can give me ? She goes if I were you , I would have taken that seven minute video and made seven one minute videos .
And I was like , oh my gosh , like yeah and so so , yeah , so like these short takes , these quick cuts almost like cutting your sentence at the end , when you're saying a sentence like people like that now and I would have never known yeah , like I don't do I like .
When it comes to long form , it's either the podcast , because I put the video on YouTube , or the live show .
Other than that , the rest of the stuff I make is less than three minutes it has to be short and I love to be very informative and show a lot , but I realize like just get to the point with these videos . You know I hate it sometimes .
I'm with you , but it's what it is . It's what these videos , you know . I hate it sometimes . I I I'm with you , but it but it's what it is is what people like you know .
So I understand , you know another thing I learned because of tiktok taking a clip that's almost like the meat and the potatoes of your clip , duplicate it , drag it to the front and then let that be your intro .
Yeah , so like , let's say I'm eating a very juicy burger , get the three second clip of me biting into the burger , the juice dripping , duplicate it , move it to the front and then like , hey , come with me to las vegas ballpark to like eat this burger . Like , let that be like the hint or the thesis statement yes yes yeah , it's the hook , the hook .
You want to hook them and then , so they can see the video 100% .
Are you sure you're doing that ?
Yep , I do that on the podcasts that we do .
Yes , you do this one that we're doing right now .
I do that with that , Like you know , I put the hook at the beginning , right , and that's what it is . But , like I don't do that , I'm learning as I go , Right . So I'm really getting into the green screen because it's really working out for me , and and and .
So I'm trying to work on that and then move on to the next thing and learn which , I mean , this is an evolving thing . When it comes to social media , when it comes to content creation , you're always learning new things . I know it's everything . Every week is something different .
So yeah , it's scary , but I really
¶ Video Length and Editing Tips
like the green screen . I want to encourage more people to use green screen because it really is a way for you to talk about it without being there in person . I'm going to do a quick like . There's a team that I requested videos from . I guess I can say the name Shout out Hub City , spartan Burgers .
Requested videos from , I guess I can say the name shout out hub city , spartan burgers . I told them to send me a video or photos of their burger toppings bar because apparently there's 101 toppings .
It is the largest burger topping topping bar like I don't know if it's like in the nation or in all of baseball , whatever , but I was like you guys have to send me photos of this and I straight up told them I want to make a green screen for this .
So they're supposed to send me some photos and so I just think photos are great shout out to the spartan burgers they're sending , they send me , they're going to be sending me a hat . Um , oh yeah , remember that whole thing where you know the previous spartan burgers where I bought a hat and they never said that to me .
So they're like , we're gonna make it right even though it wasn't us . We're gonna make it right . So shout out to them you know that's cool , that was cool we need the unboxing that's what one of the I was just gonna say is like unboxing videos . That's another one .
Right like if you're able to I love them I love doing unboxing , but you got to do it right . You can't do it the whole long thing . I learned that , like you know , just cut out , like when you're opening , and all that , get all that fluff out of there . Cut when there's a this is book I'm listening to right now .
Um , uh , shout out to audible man , I , I listen to books . I don't read them , uh . But it's just like you know , when you , when you're done editing , go back again and re-edit and start cutting . Yes , because , yes , you're gonna cut so much crap out .
Yes , it's , it's insane how much stuff I cut out that's no longer , that doesn't need to be there oh my gosh , just having conversations with yourself that nobody else is gonna care about .
That's literally me . I posted a video yesterday of me at the time of this , recording of me opening up some baseball beer bats from coopersburg sports freaking . Shout out to coopersburg sports and their beer bats I think the video total was like eight minutes and then I think I cut it down to a minute 47 or two minutes and 47 yo , wow , yeah , that's a cut .
Yeah , yeah , yeah , but I was looking like ew who's gonna listen to this conversation with me ?
my goal right now is less than three minutes . You know what for instagram is less than three minutes on instagram , um , on on youtube , uh , is less than three minutes for your shorts , your long form , so you gotta have an even even amount on that . So I do a do a little bit of everything .
So if you guys are , you know I'll say this if you guys are doing YouTube , make sure you download the YouTube studio app . It gives you a lot of information there , like you know your trends . It gives you all of this stuff , right , um , that I never really thought about .
Uh , for example , it gives you some of like you know the tags that you can use , all of that . So I'm telling you it's worth downloading that one for sure . So uh , yeah I did switch up my um . My instagram is on the . I think it's the professional .
Now for instagram , I have a professional difference because of the um information that gives you you know , I mean all the insights it's . It's absolutely wonderful , yeah , like I mean you can tell , like your views , your watch time , uh , your interactions , uh if people are following you because of that video .
So , yeah , it gives you a lot of information , like from like who's watching the video followers
¶ Equipment and Media Passes
versus non-followers always right , yeah , that's what I'm I . I need to get better at when it comes to like data . You know , diving into data . I gotta get better at it , but it's , it's been , it's been , it's been a good experience for me for that learning how to read it yep , yep yeah what works and what doesn't work .
Right the videos that work and don't you know who's a really good follow .
Um , he actually works for instagram . I don't know how to pronounce his name , follow him him . It's Adam , but his username is his last name . I don't want to butcher it . Yeah , he's always posting Great Instagram tips .
I always follow him and I listen to his stuff Because it's always Like some good information as far as , like the Instagram , right , what you should be doing on Instagram and what you shouldn't be doing . Like some good information as far as , like the Instagram right On what you should be doing on Instagram and what you shouldn't be doing .
So definitely I follow that . Well , yeah , is there anything that we haven't covered ? I mean , I think we did a pretty good job . We're pretty here , like over , about close , to be about an hour of conversation or content media , like , keep it simple when you're starting . Yeah , keep it simple .
Like I mean , if you'd want to do podcasting and you want to do it , like you know , on , like on location , and you don't all you have is a phone , all you need is this to be honest with you , I have this thing right here my little head jacks , uh . Or if you want to use your air , your um , your Apple air , um , yourods , do whatever you got to do .
You know , um , that's how I started , but obviously I love gear , so I upgraded to lavaliers and you know I got that . Oh , there's one thing I didn't show you that this is one of the perfect content creating . Uh , gears , there is , is a shore mv7's this right here .
Ooh .
Microphone right there .
Okay , oh , that's so cute . Wait , can you pull that out ?
Yeah .
Microphone and you can take that and say , I guess so huh .
Oh yeah , here's the microphone .
It's so adorable . Check it out .
So I'm going to show you . So this is one of the coolest things , because I , I absolutely love this thing right , so we got that right there okay here's the fun part wow .
So for our listeners it's like a mega lavalier , but it's a mini microphone , yep , and , and you can hold it like this and then you know , turn it , so that way you'll be able to see , you know , you can put your , you can put the microphone , you can put your um the light and all that .
So the shore nv7 , this is like your mobile podcasting , and then you can just put your phone on this thing , lift it and then boom , right there .
I'm about to bother so many teams for Media Pass .
I'm telling you , Media Pass is where it's at . Yeah .
Do you get to keep yours or do they make you turn it in ?
No , I've gotten a couple of them . Oh , yeah , I have yeah I've been from el paso I got a couple of them . Um , that I go , uh , then that , uh , that I've done so far . Oh yeah , it's cool to keep it . I even you know it's funny too I also made one for myself . Oh , so I made one just in case , like they don't have one .
And then you know they're like , hey , who are you , what are you doing here ? I was like , oh , I'm sorry , here's , you know , I have a media pass , you know , and then it just says media with my Dead Hat Chronicles logo on it .
And you can make one .
I made it , yeah , and you can make one . I made it , yeah , absolutely , Did they let you in ? Yeah , Well , obviously I asked permission and they knew I was coming , but I let them know . I was like well , we don't have anything . I was like , oh sorry , I got this .
I was about to say I'm about to get really creative tonight .
Oh Lord , have mercy .
Make my own media pass . I'm just going to every stadium .
Yeah , make my own media pass . I'm just going to every stadium , yeah , but you got to .
Obviously guys follow the rules , right ?
Don't be Val . Don't be Val . Don't be Val . She's creating her own media pass . I'm the general manager . Yeah , by the way , I'm the GM . Now . I don't know if you know this . Go get me some fries I got to go make a video .
I've had crayons written my name .
Right , like it's even off on the lines and everything , yeah , so , but yeah , I guess those are really the tips I got for you guys as far as content creator . What else ?
You got anything else ,
¶ Learning From Other Content Creators
take as much as you can and when editing , think about it as from a viewer perspective . Am I gonna get bored watching this ? Is all this extra fluff that I because I I scroll when it comes to extra fluff and so I tell myself , if I'm scrolling with those videos , I know my videos are gonna get scroll .
Somebody's gonna scroll through mine .
Right , right , right . So I Basically you know , um , are there ? Okay , I have a question . One more question Are there three content creators that you follow that you like learn their strategy , whether it's baseball or not ?
Well , obviously I follow you .
That's how I got to learn a lot of your stuff .
So , oh , crying , I'm crying yeah , I know , I mean I learned a lot from you . Be honest , I'm gonna be honest with about that . Like I learned a lot from you . Like I mean I'm always asking you like you know , hey , what do you think about doing this , or I mean doing something like this , and you're always giving me info . So , uh , I do that .
Um , there is these two guys that I followed . They used to they're like they do crossfit , but like they do a lot of their . They do a lot of uh filming all that . It's called buttery bros . That's a good one to follow okay they do a lot of cool .
They teach you how to edit and everything too , like they've done a couple of episodes on editing , but they do some . They do vlogging right , so it's like what I want to get into more and they do a really good job when it comes to that , uh . Third one I gotta think about this one because I follow a lot of people . I follow a lot of lego people .
That also , um , they do a really good job with um , showing you like the camera from up top okay putting it together and all that . So that's something I kind of wanted to do . When I do an unboxing , put a camera up top oh yeah I can see , they can see what I'm opening . So like I haven't done that yet , but I I think I'm .
I have a hat here , a box , I might do that okay , very nice what about you ?
I think for me , my three , not in order . My good friend forkingaroundtv mentioned him earlier . Shout out , daniel . He has taught me a lot with the overlays . He's very good at overlays , very good at it , and I think because of what I've learned through him , I've learned to cut out a lot of the fluff and just have two videos in one .
Essentially , my second .
You're able to remove the audio from the one video and then just do the you know without having that , without having that video , plus an extra video with the voiceover , um , I think my second one would be anita's um foodie . Um , oh gosh , what's his name ? Anita's foodie ?
His name is anita's , he's based out of denver and I like him because actually I anita's the foodie and he does a lot of like just eating in front of the camera , just opening it up and taking and eating , and just not real fast , but like he just gets to the point when it comes to his videos .
So I've learned how to get to the point with my eating videos . I will say a video that I recently posted , I learned I did kind of with his strategy . Um , it was a video that I this one right here , the um sugarland burger that I did last week .
Yeah , I feel like he , I learned a lot of his strategy with this video really and then , I think , a third person that , like I really um . This one we didn't really touch on , but I feel like not editing out and not making it look so perfect . Alex Earl , but like you know who she is right .
Mm-mm .
Okay , she's like this huge TikTok star and she's so successful . She's approaching 8 million followers on TikTok and she's so successful because she leaves no , I wouldn't say she leaves in the fluff , but she leaves like the raw footage , um and doesn't .
She is perfect and I feel like I feel like I spend so much time trying to make it look perfect and then it never gets posted and then that's my fault some of the best things , that it's one of the best videos that I've had better traction with are the ones where I'm just like me , right , you know say fuck it , yeah , and it works it works .
Yeah , the ones that you don't think about that will go are the ones that go viral and the ones that you spend a bunch of time trying to get it , make sure that it's perfect , and all that are the ones that are like 12 years .
Yeah , that too like son of a bitch I know I'm gonna go cry , I know right I put all this work , you know , and I'm like whatever it is , what it is , but at least the other day of me at a bar at a lacrosse game .
I filmed it at the bar and I cut it at the bar . Mind you , I only had one drink and I cut and posted it before I finished my one drink . I think it hit 1.3 million Shit On Instagram . Yeah , it was the one that had the frozen ice where you can chill your glass on the ice and I'm like this bar is living in 2050 .
I literally recorded it , cut it , posted , added the music at the bar . I had my phone like this , at the bar trying to choose a good song and by the time I closed out my tab at the bar trying to choose a good song and by the time I closed out my tab , it was already posted the next day
¶ Authentic Content Outperforms Perfection
was already at a million .
Fuck , I gotta , you , gotta teach me your , your ways , obi-wan , because 1.3 yeah , yeah , yeah it's .
If you scroll down , it was posted in what month are we in ? End of april , I think . It was posted like beginning of march or yeah . So that one , I literally posted it . And then the hot dog video that I posted . The first time I posted it it hit just under 10 million views .
I filmed it in the kitchen and I posted it in the kitchen at the Rangers game . No like what , no thought went into it .
But , man , I tell you , some of these vlogs that I post , it's like they take me three days to post and I'm just like , oh yay , 20 views , that's so cool I love the ups and downs of social media is so wild yeah yeah , I should do a study on that , because it is absolutely wild how like yeah , you know like it's you go from like like you were saying ,
like you've got all these views , and then you're like 20 views later on .
This one right here . This one hit 1.2 . And literally it's like 10 seconds long . But because it didn't take me that long to , it was a 10-second video , it better not take me , that's insanity . Yeah , so well , yeah , 1.2 million .
Unreal .
And I had no thought , like no thought went into it . But then I posted all the hot dog options the day after it . Only just under 2,000 views , oh man , and that one obviously took some effort and a lot of eating .
So Okay , well , that good for you . Damn it it . I'm trying to get to your level . That's what I . That's my new goal in life right now .
It's get to your level less thinking , more posting , and I don't pay attention to a lot of the game when I'm there . So so , like I , a lot of the time I'm just paying to paying for the experience .
I don't even pay attention to the game a lot when I'm posting it's funny because I usually don't so , but attention to the game a lot when I'm posting . It's funny because I usually don't , so what I'm going to ? Yeah , well , I'm going to put some stuff on there . Guys , thank
¶ Final Tips and Episode Closing
you so much for listening . We hope that you guys got some good tips from us right on what some of the things that we do use when you go to the ballpark , where you go to different sporting events , and things like that . I will put some some , some of the links . Val is going to give me some of her links so that way she can put them as well .
So that way , whatever it is like , you know , there's a lot of . Obviously there's some things that I didn't go into , like some of the lenses that I use right now that I add on my phone . To .
Like some of the lenses that I use right now , uh , that I add on my phone , um , you know , because I use this company called moment , uh , and they , with this case that I have , I can put a lens on it and then , you know , make it , you know , fisheye or whatever it is leave that link again oh yeah , I'll send you the link , so , but yeah , uh , and
then we'll see you guys on the next one . Don't worry , we got some cool stuff coming Some Sandlot baseball , some more other teams that are coming , some social media people . So , guys , stay tuned . We're going to bring you guys some more content here coming soon and until then , you know , guys , as always , I always say support the minor leagues .
All right guys , support the minor leagues , support the minor leagues Bye .
