22-SEO in 2025: Trends, Tactics, and What's Changing in Search

Summary

In this conversation, Tony Wilson and Harry Sanders discuss the global expansion of Studio Hawk, the impact of AI on SEO, the importance of original content, and the rise of digital PR as a powerful tool in the SEO landscape. They explore how traditional SEO tactics like keyword research are evolving and the enduring relevance of platforms like WordPress in the face of new technologies. In this conversation, Harry Sanders and Tony Wilson discuss the evolving landscape of SEO, the challenges and opportunities in the Australian market, and the strategic expansion of StudioHawk into the US. They explore the role of AI in SEO, the importance of specialization, and the nuances of localizing SEO strategies for different markets. Harry shares insights on the competitive nature of the SEO industry and how their unique business model has allowed them to thrive in various markets.

Keywords

SEO, AI, Digital PR, Keyword Research, Original Content, Global Expansion, Studio Hawk, Harry Sanders, Tony Wilson, Search Engine Optimization, WordPress, SEO, AI tools, Australian market, US expansion, specialization, digital marketing, StudioHawk, Harry Sanders, Tony Wilson

Takeaways

• Studio Hawk is expanding globally, with significant growth in the U.S.
• AI is revolutionizing how users interact with search engines.
• Original content remains crucial for SEO success.
• Digital PR is becoming a vital part of SEO strategy.
• Keyword research is evolving to focus on topics rather than just keywords.
• Box-checking SEO tactics are becoming obsolete.
• The quality of backlinks is more important than ever.
• WordPress will continue to be a dominant platform for websites.
• AI needs to incentivize original content creation.
• The SEO landscape is shifting towards strategic thinking. WordPress's decline is not necessarily linked to other platforms.
• AI tools are currently basic but will improve over time.
• The Australian market for SEO is challenging due to low client budgets.
• Specialization in SEO allows for better service delivery and competitive advantage.
• The US market presents opportunities due to higher client budgets.
• Hyper-localized SEO strategies can yield better results in large markets.
• StudioHawk's business model focuses on direct access to specialists.
• The importance of selecting clients that align with the agency's strengths.
• Expanding into the US has been facilitated by a strong business model.
• Cultural similarities between Australians and Americans can aid business relations.