Michael McCormack: Milieu Property's co-founder on building design-led apartments

If you're interested in how good design can bring joy to apartment living, you need to meet Michael McCormack. He's co-founder of Melbourne real estate developer, Milieu Property. Started ten years ago, the business has developed a reputation for crafting beautifully conceived apartments. And a cult-like following amongst the creatives who typically own (and occupy) them. Not surprisingly, Milieu’s engaging buildings have also won a string of important architecture and design awards. Property development aside, Milieu has also joined Melbourne's buzzy hospitality scene by opening a collection of celebrated restaurants, cafes and bars. In today’s interview, Michael shares with you how he creates places - and experiences - people love. And how he makes money along the way. Listen now and you’ll learn: Why he likes developing apartments. How he discovers what his customers want. How he acquires the right sites. Why he collaborates with a variety of capital providers, architects and interior designers. How he selects companies to construct his buildings. How his sales and marketing system works. Why he set up a hospitality division. What’s next for apartment living in a post-Covid world. And MUCH more…