The Design Diaries - podcast cover

The Design Diaries

Alyssa Nguyen (@atnndesign)atnndesign.com
The Brand Designer's Podcast Diary: self-taught brand designer Alyssa Nguyen (of @atnndesign studio) shares advice and tips for fellow creatives, freelancers, and business owners along with honest experiences to help you learn from her mistakes. No gatekeeping here—Alyssa creates episodes on all topics, ranging from design projects to client management to marketing and finance with the aim of helping other creatives reach their goals.
Last refreshed:
Follow this podcast in the Metacast mobile app to refresh it and see new episodes.
Download Metacast podcast app
Podcasts are better in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

Ep 39: How to Start Offering Web Design with Olive St. Studio

If you're a brand designer that wants to start offering web design but doesn't know where to start, just press play—we got you! I sat down with Olivia from Olive St. Studio, the creator of Slayin' Showit (a course I just joined) and website wizard! In this episode, we talk how to start, choosing a platform, mistakes to avoid, pricing, and more! Check out Olivia's socials and her course! @olivest_studio Slayin' Showit Course...

Apr 07, 202547 min

Ep 38: How to Use Instagram to Book More Design Clients in 2025

Instagram is always changing, and it feels like as soon as we figure it out, it's been updated again . But fear not —I’ve got you covered! The Design Diaries is BACK — In this episode, I’m breaking down the six key strategies you need to know to grow your brand, connect with your audience, and actually enjoy the content creation process, all based on what’s worked for me and what I’ve learned the hard way. From why quality matters more than consistency, to how micro-selling can help you land cli...

Feb 10, 202525 minSeason 14Ep. 38

Ep 37: 3 Ways I Started Booking Clients Again

Brand designer Alyssa Nguyen shares 3 strategies for booking clients after a slow period in your business that helped her go from slow quarters to booked out 2 months in advance.

Dec 14, 202317 minSeason 3Ep. 45

Ep 36: Business Insurance for Designers

Brand design studio owner & designer Alyssa Nguyen shares why professional liability insurance is essential for creatives and some tips on how to get it and what to look for.

Dec 07, 202314 minSeason 3Ep. 44

Ep 35: How to Consistently Grow Your Business (Without Burnout)

Brand designer Alyssa Nguyen talks 3 key things to consider when approaching growth strategies for any part of your design or creative business. These tips will allow you to make actionable steps towards building a sustainable growth plan that won't overwhelm you.

Nov 20, 202318 minSeason 3Ep. 6

Ep 34: Avoiding Legal Issues & Hiring a Lawyer with Guest Attorney Ivy McNeill

Guest speaker and Business & IP Lawyer Ivy McNeill joins us to discuss legal strategies for assessing legal risk and avoiding legal issues. We discuss questions to ask your clients to minimize your chances of trouble and questions to ask a lawyer when considering hiring representation as a brand designer. This episode will help you understand what a designer-attorney relationship can do for you and how to take the first steps with forming one. You can sign up for the FREE questionnaires that...

Oct 12, 202329 minSeason 3Ep. 6

Ep 33: Design Portfolio Tips (What to Include)

What types of projects should I put in my portfolio? How many? What do I put on my about page? What do I put in the case studies? I'll answer all of these questions and more to help you build the best graphic design portfolio possible.

Sep 14, 202315 minSeason 3Ep. 5

Ep 32: Red Flags in Clients, Coaches & Contractors

Figuring out if a client will be hard to work wit, if a contractor will be reliable, and if a coach will be worth it is hard! Here are 3 red flags that I look out for in each to maximize my chances of a good match.

Sep 07, 202320 minSeason 3Ep. 3

Ep 31: How I Found my Design Style

Let's talk about finding a design style! In this episode, I break down the difference between a design style and a design aesthetic and then share my journey with finding my own. I'll tell you all about my strategies for figuring out your signature and give you 3 tips to start.

Aug 31, 202318 minSeason 3Ep. 2

Ep 30: Finding Community & Fighting Loneliness

Let's talk about how lonely it is to be a self-employed creative...and then let me give some tips for finding community when you work by yourself! It's so important to take the time to connect with people in our industry, but it can be hard to figure out when, where, and how to do it. My best tips are in this episode!

Jul 27, 202322 minSeason 3Ep. 1

Ep 29: The End-of-Year Checklist for Creatives

"What am I missing???" I know it's stressful leaving for the holidays not knowing if you've done *everything* you were supposed to, so here's a checklist of things I recommend doing at the end of the year to help you prep for the new year! In this episode, I'm talking accounting, improvement, planning, marketing, and more, so give it a listen and let me know what you think! This is the last episode of season 2, so leave us a review and DM us on Instagram to let us know what you're thinking of th...

Dec 27, 202223 minSeason 2Ep. 17

Ep 28: My Annual Budget as a Creative

I spent HOW MUCH?? I spent almost 40k this year, and in this episode, I break down all the categories for my expenses and tell you exactly how much I spent and on what!

Dec 20, 202221 minSeason 2Ep. 16

Ep 27: TikTok for Creatives

In this episode, I'm giving you my top 5 tips for optimizing your content for TikTok because YES it's completely different from Instagram.

Dec 06, 202215 minSeason 2Ep. 14

Ep 25: Budgeting 101 - Self Employed Edition

I'm covering my tips for figuring out how to budget yourself as a self-employed freelancer or creative! I discuss tracking expenses and income and figuring out how to pay yourself!

Nov 15, 202220 minSeason 2Ep. 13

Ep 23: Dear Diary... (Declining Work with Family, Feeling Unprepared for Business, and Work-Life Balance)

In this episode, I asked you, my listeners, to submit some struggles that you need help with for this new advice column-style episode "Dear Diary." I'm giving advice to 3 different submitted situations: saying no to working with friends and family; holding yourself back from starting a business; and struggling to balance work and life as a freelancer without a formal schedule.

Nov 01, 202234 minSeason 2Ep. 12

Ep 21: Legal Mistakes that Freelancers Make!

I'm talking through 4 major legal mistakes I've made in my business and giving you the tips and honesty to help you avoid making the same ones!

Oct 18, 202220 minSeason 2Ep. 10

Ep 19: 3 Tips for Making Big Business Changes

I'm sharing my biggest 3 tips for how to approach large business changes like restructuring, scaling, etc! We're talking figuring out what to change, how to find a solution, and how to approach executing it.

May 17, 202215 minSeason 2Ep. 7

Diary Entry - Am I Sharing Too Much?

With all the content I've been putting out recently over Instagram, Close Friends, TikTok, this Podcast, and now my YouTube, I've been struggling with the question of whether or not I'm sharing too much and how to deal with that uncertainty.

Jan 18, 202218 min

Ep 17: 3 Things I Regret in my Business

I give a lot of advice on what to DO, but now I'm trying to show you what NOT to do through sharing my regrets and things I wish I knew when I was growing and starting out.

Jan 11, 202219 minSeason 2Ep. 3

Ep 16: How to End a Project Early

I'm covering early termination as both a client and a creative: when to know, how to do it, and how to cope!

Nov 16, 202120 minSeason 2Ep. 3
For the best experience, listen in Metacast app for iOS or Android