This week, Brad discusses the £100k Open Day - how they work, what they can do for your business, as well as the many lessons Brad has learned through his experience in staging these invaluable events. KEY TAKEAWAYS When putting together your roster of attendees, you can never count upon them actually showing up unless they have some skin the game, such as having paid a deposit. The entry process for signing up for events such as these, should contain some kind of commitment. This filters out th...
Aug 12, 2021•28 min•Ep. 65
Brad returns with special guest, Dr Grant McAree, the founder of one of the internet’s most valuable resources for dentistry professionals, and one of the most successful operators of business and marketing courses for dentists. Grant has just sold his own dental practice for a multiple figure sum, and joins Brad to share his inspiring story, talks you through the mechanics of buying and selling a practice, and discusses why selling a practice should not be considered to be a one-time event in y...
Jun 24, 2021•1 hr 16 min•Ep. 64
Much of marketing is focussed around building relationships and sharing resources and information in order to build a relationship with potential clients remotely. In this week's show, Brad talks about how this overlaps with the concept of authority marketing - marketing that presents the perception that you are an authority in your field. KEY TAKEAWAYS Authority marketing is built upon the idea that you present yourself as the best person in your field - that you know everything to know - via m...
Feb 26, 2021•17 min•Ep. 63
In this week's show, Brad talk to marketing expert, Michelle Tayler, about the fascinating concept of relationship marketing, and how it can help to not just grow your client base, but nurture relationships with the base you already have. KEY TAKEAWAYS The first step is to create a marketing mind-set, to understand the basics of marketing itself. Building relationships with people is the best way to attract and retain patients. Establish who your ideal patient avatar is. Make sure you know exact...
Feb 19, 2021•1 hr•Ep. 62
In this week's show, Brad talks to Adrian Dray, a data protection expert and consultant, about why data protection matters, the role of GDPR in every dental business practice, and how we can better maintain the security of our client base. KEY TAKEAWAYS GDPR was the biggest data protection shake-up in a generation, and before it was implemented, not many business owners took client security seriously. When looking to take over a new practice, or acquire a business, the GDPR compliance must be th...
Feb 12, 2021•44 min•Ep. 61
Clubhouse is the new social media network that's taking the world by storm right now. In this episode, Brad talks about his experience in using it, and how it can positively benefit your business journey. KEY TAKEAWAYS Clubhouse allows users to focus in on groups or rooms dedicated to your specific area or niche. This allows you to network swiftly with likeminded individuals and rapidly grow your knowledge. It's an ideal landscape for business owners and entrepreneurs, who can instantly network....
Feb 05, 2021•13 min•Ep. 60
Brad's here in this short, sharp episode, to wish you a Happy New Year, and to lay out the exciting plans for the year ahead, as well as some of the ways in which we can set goals and challenges for ourselves. KEY TAKEAWAYS Interviews and topics this year will focus primarily on those who aid dental businesses in becoming better and achieving more. When challenges arise, such as the lockdowns of 2020, it always seems to be those with a long-term plan who push through and emerge victorious. There...
Jan 15, 2021•11 min•Ep. 59
Brad talks to Nin Gandhi-Patel, the creator of Enquiry Bot, a revolutionary service designed to turn your website visitors into patients by providing a 24/7 concierge service that deals with and greets your potential new customers on your behalf, saving you time and money KEY TAKEAWAYS With more demand on dental practices, the enquiry process has had to adapt. This has meant later opening hours plus weekends and holidays. The cost of this enquiry process has slowly crept up. This is where Enquir...
Dec 11, 2020•58 min•Ep. 58
Brad is joined by award-winning digital and dental marketing expert, Shaz Memon, the founder of Digimax Dental, specialists in dental marketing and making practices stand out from the rest. Shaz talks about the ways in which he's helped numerous practices to achieve this, as well as the top strategies that you can employ today! KEY TAKEAWAYS Many practices get the basics wrong. Displaying an address and phone number up front can hook potential clients immediately. By only attracting one lifetime...
Nov 27, 2020•51 min•Ep. 57
Brad is joined by entrepreneur and public speaker, Andy Acton, and the director of Frank Taylor Associates, specialists in the sales and evaluation of dental practices. Andy discusses the wide range of services that Frank Taylor Associates can offer, as well as some of the more surprising challenges and issues that many practice owners, or aspiring practice owners, must make sure they’re aware of when it comes to buying or selling a dental business. KEY TAKEAWAYS A sale or transfer of ownership ...
Nov 20, 2020•36 min•Ep. 56
This week, Brad talks about the recent surge in dental business owners being approached by influencers, who hope to cross-promote practice owner’s work in exchange for publicity. Brad discusses the things you need to consider, and how best to use these approaches to your advantage. KEY TAKEAWAYS Always endeavour to become the influencer if you can. Building a social media following is tough, but by controlling your own public image, you retain the authority over how your public image is used. Re...
Nov 13, 2020•15 min•Ep. 55
After discussing the importance of protecting your downsides, and trying to implement strategies in order to reduce your risk of losing money, Brad is in conversation with Vinay Rathod, a specialist in financial services for dentists and doctors, about the many ways that you can make your money work harder for you, and protect against the negative times. KEY TAKEAWAYS Dental practitioners are not generally seen as having much business or financial acumen, but in Vinay’s experience, the intellige...
Oct 30, 2020•53 min•Ep. 54
In this week’s show, Brad discusses the subject of investment, and tells you how he structures his finances, as well as some of the strategies he employs to make sure that his money works for him! KEY TAKEAWAYS Always try to have a reasonable level of liquid cash in a current account. Make sure your zero point is never actually zero. Try to keep money in tracker and index funds that track the UK market as a whole instead of any individual company. This can be managed if you wish. Try to invest i...
Oct 22, 2020•19 min•Ep. 53
Many business owners wait until they receive negative feedback before they fix a problem. But as Brad discusses in this week’s show, there is a way to prepare ahead of time for these moments, by evaluating negative outcomes as well as positives. KEY TAKEAWAYS Whenever we set goals for ourselves, it is worth taking time to think and evaluate the mirrored negative consequence of these goals. How do the downsides look? Negative voices are part and parcel of putting ourselves out there. We cannot ho...
Oct 15, 2020•12 min•Ep. 52
When taking over a dental practice, the new owner will have two options - to evolve it slowly over time into something resembling their vision, or to revolutionise completely with a fresh start. But which is the best path? In this week’s show, Brad talks you through the benefits of both methods, and tells you which way might be even better... KEY TAKEAWAYS New owners are often reticent in making sweeping changes to a new practice, for fear of the impact it will have upon patients and their viewp...
Oct 08, 2020•18 min•Ep. 51
After the recent interview with Anne Houlton, Brad is in a reflective mood when it comes to his own property investments. In this week’s show, he offers an update on how his property interests are growing, and his plans for property in the future. KEY TAKEAWAYS It is not enough to simply buy and sell property. The aim should always be to acquire property, achieve a revenue from it that removes its cost, acquire more, and build a portfolio. The road to building a property portfolio is a long one,...
Oct 01, 2020•6 min•Ep. 50
We often assume that some future version of ourselves will be the one to finally take on the tasks we keep putting off. But as Brad discusses in this week’s show, it’s time to stop the procrastination, and take hold of the present! KEY TAKEAWAYS By putting off the tasks that face us today, we do not simplify our lives. We only make life more difficult, as the task grows ever larger in the meantime. Motivation and willpower only fades over time. There’s no time like the present to take hold of a ...
Sep 17, 2020•6 min•Ep. 49
It’s never a good thing to get a one-star review for your business, but when the initial emotional response has passed, how can we take positives from this negative experience? In this week’s shows, Brad talks you through the ways in which you can spin a bad situation into a good one. KEY TAKEAWAYS One-star reviews are certainly eye-catching, but often it is the response from the business itself to that review. A professional, measured reply can instantly restore confidence in a reader. Response...
Sep 10, 2020•10 min•Ep. 48
Brad talks to Anne Houlton, who has successfully diversified her dentistry career into one of property investment, building an enviable portfolio over many years. Anne discusses the importance of diversifying in order to create separate incomes streams, something that has especially helped during the lockdown situation, and why property is an excellent way for others in the profession to achieve financial freedom. KEY TAKEAWAYS Many of us do not realise that our lives are generally spent with co...
Sep 03, 2020•49 min•Ep. 47
In this week’s show, Brad talks to dentist, Ritesh Aggarwal, the founder of Psynergy Mental Health, about the issue of mental wellbeing in the dental profession, and how we can not only spot the tell-tale symptoms, but administer the treatment necessary to get us back on our feet. KEY TAKEAWAYS Having a mental health strategy is not just about encountering and dealing with issues when they arise, but providing a safe enough space that people feel comfortable enough to talk about issues when they...
Aug 27, 2020•52 min•Ep. 46
After reflecting recently on the concept of leadership, Brad has been inspired to talk this week about what it means to be a leader, and how, by focussing on two key areas, you can rapidly mark yourself out as the person who sets the purpose and vision of your business. KEY TAKEAWAYS The best way of setting a vision for your business is to create a sense of purpose. Your vision is the solution to a problem. Communication is a vital component in providing true leadership. If messages aren’t being...
Aug 20, 2020•8 min•Ep. 45
In continuing the conversation around marketing and how to use it to its full potential to help you grow your business, Brad talks to Max Roberts of Bouncecrunch, known as “The Google Guru", about how you can use Google to its full potential to powerfully distribute your message and brand effectively. KEY TAKEAWAYS Google Marketing is split into two areas; Google Ads and SEO. Google Ads tend to occupy the first ten or so places in a search. SEO are the results of the search that Google has match...
Aug 13, 2020•49 min•Ep. 44
Derek Uittenbrook is a marketer working effectively through channels such as Facebook and Instagram, and helping dentists and their practices to establish their name through clever strategies and modern techniques. In this episode, Derek talks about the ways in which you can leverage social media to raise awareness of your brand, and some invaluable tips to help you growth see dynamic results immediately! KEY TAKEAWAYS Word-of-mouth and referrals will always be the best sources of patients. Mark...
Jul 30, 2020•1 hr 1 min•Ep. 43
Coronavirus has forced us to pivot and adapt when it comes to certain measures we’re taking as business owners. One of the most useful by-products of lockdown has become the ability to consult with patients over video. In this show, Brad shares some of his best thoughts and ideas about how you can maintain and improve your video consultation practices. KEY TAKEAWAYS It’s useful to try to ascertain as much information as you can before your consultation via a form. This can help to speed up the a...
Jul 23, 2020•14 min•Ep. 42
Brad’s guest this week is Dr Grant McAree, the founder of one of the internet’s most valuable resources for dentistry professionals, the ‘Advertising And Marketing Tips By Dentists For Dentists’ group on Facebook, a treasure trove of knowledge and guidance on how best to maximise your marketing techniques and empower yourself. Grant talks to Brad this week about the passion that drives him, the strategies that have seen him through the coronavirus crisis, and the many marketing opportunities tha...
Jul 16, 2020•47 min•Ep. 41
Brad looks at why people avoid conflict, the impact this can have and how any postponement can, in reality, make the situation worse. Conflict should be understood as a part of any professional working relationship and the ways in which you engage and resolve the conflict are the measure of your skillset. Many people will hide from conflict but the truth is it won’t go away so finding a way to constructively deal with it is key. KEY TAKEAWAYS We would all prefer to not to have to deal with confl...
Jul 09, 2020•6 min•Ep. 40
In this frank, and very personal episode, Brad talks about his personal outlook upon dealing with the challenges and obstacles that life can throw at us. KEY TAKEAWAYS Now more than ever, our goals for the future are being disrupted by the chaos of life in general, and can derail the plans we have for ourselves. While many in business see freedom from the actual work as their endgame, dentists in general have very different outcomes planned, as their very profession requires them to be ever-pres...
Jun 25, 2020•10 min•Ep. 38
How often are we having awkward conversations at the moment? It seems like each day brings with it another difficult discussion, whether it’s fee increases or practical procedures. In this week’s show, Brad talks you through a few simple steps that’ll help you approach these conversations in a different way, and help to reduce that feeling of difficulty with your clients. KEY TAKEAWAYS Awkward conversations are often the result of our perceptions of the discussion. In many instances, the convers...
Jun 18, 2020•12 min•Ep. 37
After a journey through dentistry of over 25 years, there aren’t many people who are more qualified to inspire the next generation of professionals as Dr Barry Oulton, otherwise known as The Confident Dentist. His academy serves to mentor and train dental professionals in the art of communicating with confidence and selling with integrity, as well as becoming the best they can be. Barry joins Brad to discuss the incredible business boost that we can achieve by changing the way we communicate, an...
Jun 11, 2020•1 hr 9 min•Ep. 36
As we move out of the COVID lockdown situation, there will undoubtedly be an impulse to chase the short-term rewards in favour of playing the longer-term strategies. Brad’s special guest this week is Dr Lincoln Harris, a specialist dental mentor and practice owner from Australia, and a man who is a fierce proponent of long-term thinking. Dr Harris joins Brad today to discuss the importance of these more far-reaching strategies in today’s world, as well as guidance for younger practitioners that ...
Jun 04, 2020•1 hr 8 min•Ep. 35
