Episode 027: Too Many Choices with Dr. Sheena Iyengar

Is more choice always better? Join us in conversation with Dr. Sheena Iyengar, a professor at Columbia Business School and an expert on choice, as we examine the complexities of choice overload, and discover why having less can sometimes lead to more. We'll explore the intricate psychology of decision-making, from understanding the reasons behind why we procrastinate making important choices to uncovering why we struggle to handle more than seven options when making a decision. In this episode, we'll also take a look at a powerful strategy that effectively reduces gender bias in hiring, and how our cultural backgrounds significantly influence our approach to decision-making. Dr. Iyengar also reveals her six-step process for fostering innovation, demonstrating that we don't always have to wait for the perfect option to arise – we can actively shape the options we desire. Finally, we'll discuss the pitfalls of brainstorming and uncover the surprising truth about the usefulness of those 'brilliant' thoughts that come to us in the shower.