142 - Value is created in the mind with Rory Sutherland

Why gold may have started with prostitution, why wine makers take the mickey, why economists only see half the picture and what Naomi Osaka tell us about decision-making and why the so-called hard sciences are actually easy and the soft one, hard. We’ve always opened the podcast by saying that you need to understand human nature to understand the economy, so today instead of interrogating a specific topic, we look at value & value creation - because economics has to be more open to marketing & psychology to see the big picture and be materially better at creating a better future.

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