That's Bananas! With Jesse Cole
Mar 02, 2022•29 min•Ep. 64
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Episode description
Jesse Cole took over a baseball team in Savannah, GA. In the first game, they sold two tickets. Today...more than a million! The strategy was realizing that they're not in the baseball business; rather the entertainment business. The first task was to rename the team - to the Savannah Bananas...
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