#266: Joe Foster – Building Reebok Into A Billion Dollar Empire
Episode description
Joe Foster is the founder of Reebok.
In this conversation, he discussed the early days (his first 21 years in business), why he never got a job, his most important lesson, the importance of a name, what rapid growth feels like, and what he thinks of his American counterpart, Phil Knight.
(0:00) Welcome Joe
(1:15) World War II
(6:10 Father’s Failing Company
(9:11) Badminton
(11:14) Early Days of Reebok
(21:14) Importance of Name
(25:01) Why Joe Never Got A Job
(33:24) Going To America
(50:57) Angel Martinez
(55:05) $9 Million To $1 Billion In 5 Years
(1:00:51) Giving Up Company
(1:05:11) Phil Knight
(1:09:34) Question From George Heaton
(1:11:10) Curiosity About Technology
Joe's Links
New Book (Shoemaker): https://www.amazon.com/Shoemaker/dp/1471194043
Instagram: https://www.instagram.com/reebokthefounder/
My Links
✉️ Newsletter: https://dannymiranda.substack.com
🎙 Podcast: https://anchor.fm/dannymiranda
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