EP 226: How Hyper-Targeted Marketing Will Change The World - Interview with Daniel Priestley

This week on my podcast I've re-published my most popular episode. I'm delighted to share this fascinating discussion with Daniel Priestley.

Daniel is a successful Entrepreneur, International Speaker and best-selling Author.

We discuss a variety of topics including:
 - The difference between Rolex and the airline industry
 - How the US elections were won and what political campaigns could look like in the future
 - How hyper-targeted marketing will take over the world
 - Why scorecards can play such a vital role in generating the right leads

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