DDS #16 - Attention: Why Qualitative Matters More

For almost all of us, followers and likes on social media are a natural byproduct of our posted content. It’s really easy to get romantic about high numbers, but you have to have perspective. In this episode, I try to emphasize the “why” behind what you’re doing on social, and look at the long-term view of establishing relationships as a more valuable byproduct of your efforts.