All Zeit Lead Trend Scorer 2/8: LeBron James, State of the Union, Barbara Streisand, Oreos, Kit-Kats, TikTok De-Influencing

is super producer Becca Rama. Hello. Hello. I don't remember if I heard it from here or if like I just watched it on TikTok because I'm doom scrolling all day. But it was something like, oh, Lebron just like he wants to be out there getting groceries and living a normal life, and he's like he should have thought of that that before scoring the most score points ever in the NBA. And I left. Yeah, yeah, I think he did all that by accident. He accidentally scored all those points.

It was while I did watch the game, um or at least the second half, and it was it was rough because it was the tale of two you know, of of the Lakers season. They lost a brutal one to a team that is like right next to them towards the bottom of the rankings. But he really seems like up to the point of breaking the record, he seemed to be scoring at will. Uh. And then I think just the mental emotional toll of like bringing the record. After that, he just really seemed to lose a step.

And then, yeah, it was just I the ceremony is not in question. I think some people are like, why would they stop the game, like for this amazing ceremony? Uh, and like it's you you're that probably happened before we were born. But cal Ripken like broke the record for the most games in a row by any like Juleague baseball player, which makes it the most games in a row by any athlete because they have like hundreds of games every season, and they like stopped everything like they

stopped I feel like they cut it. It was like the State of the Union. They cut into the local news, like they just stopped everything for for him to just run around and shake people's hands at the stadium like this is this is a big deal. I think this is what you do. It was awkward because it was like one it was like watching people set up a photo shoot because the former like a holder of the record was their creem, Abdul Jabbar one of the great

you know, basketball players of all time. And then he was just like kind of laying back because he didn't want to steal the spotlight. But then he like the camera was always on him, so that it seemed like he was being like ignored by Lebron Um. And then lebron just seemed kind of out of gas after that point in the game. Game, which makes sense, but it was just a real tale of two games, like up to that point and after, because he seemed to be scoring at will up to that point and then really

seemed to have lost a step um. But that now people are pointing out that his best teammate, Anthony Davis, didn't stand up when he hit the shot and broke the record. Uh, and now the fan base is like, well, we should trade Anthony Davis. It's just a mess. It's really a mess. I'm like kind of vicariously a Lakers

fan just from being here. I tend to I move around a lot, and I tend to always root for like the home team, you know, just because I like to have all that dopamine dumped into the blood streams of the people who I'm interacting with on a day to day basis. And you know, of a win of a championship, it just makes makes life more fun in your local community. But and then I love Lebron, A root for him everywhere. Well go Lebron. Congratulations, Yes, congratulations

to that man. State of the Union. I know that's what you were watching. Oh, absolutely definitely not continuing to deem them scroll on, TikTok, so, I just wanted to point out, like the coverage they so first of all, I just noticed that, like the New York Times was like Biden is facing a divided Congress for the first time and really making it seem like he was coming in on a losing streak because of the midterm results, or at least including the midterm results in that losing streak.

And you know that there were also, you know, earlier articles about how he was gonna have to pivot to the center because he you know, because of the mid terms. Again, even though the midterms really seemed to just say people want progressive policies and they don't want this foolishness about

right wing culture worship. Anyways, he he did seem to stay on his you know, left leaning talking points, not necessarily execution, but talking points grind during the State of the Union um, which The New York Times said described thus Lee Biden aims to win back the white working class through their wallets, which I can't imagine that he

was like and only white working class. Yeah, But also I guess, like twofold with this headline, is it like saying black and brown voters don't matter because historically it is just simply not true because they do change elections. But also is it saying that our black and brown voters a lost cause because you can't win them back with their wallets? They want actual change. I don't know either way. It's a weird fucking headline. It is a

really weird headline. I feel like the New York Times is part of the you know, political strategist class that's like, no, the black and brown voters are in the can, like he has those in the bag so he doesn't have to work. And it's like that's not like, yeah, but they love to take black and brown voters for granted.

Absolutely the other headline, President Biden is not backing off his big government agenda and his first appearance before Republican House, the President renewed calls for large new economic programs and offered no concessions on federal spending. It just it feels like they had this agenda in mind that was like Democrats lose big in the mid term, we come back and start steering things back towards how they've always been,

which is governed to the center. Um but um, the I feel like the big story in terms of like theatrics of the night was that Biden knew that Marjorie Taylor Green was going to like start shouting at him, and then he kind of used that to like basically be like, so you're not going to try and cut Bedicare or any of any of the things that you guys want to cut, Like all right, that's that's great, you know, like he kind of played it smartly, like knowing that they were going to interrupt the State of

the Union because that's like, yeah, it's their new edge lord stance. Um, but I don't know. It all seems like theatrics at this point, we'll see what he follows through with. It's all silly and goofy and gross and to me. It's like I understand maybe him wanting to use her as a ploy to show like how he's the bigger, better person, but I'm like, kick her ass out. This is so immature, Like you guys are working governmental people,

grown as people with degrees and requiring in theory. I mean, George Santos is like a whole other ball game of like you know, like rapport and absolutely like excellence to be in these positions, and you're gonna act like that, like it's just like any other white collar I'm not even talking about like blue collar or working class job. Even if you're in corporate America, you can act like that, you know, like it's like especially not any working class job.

So it's like, why do you guys, people we elect to be in some of the highest most important positions in the country. I think it's proper to act that way. It's just like such white woman behavior. Just like yeah, and there is some subtext that the listeners should understand that at the last big team wide UH meeting all hands meeting, I was shouting liar into from the back of the room, and Becca did take me aside, and I guess she's, you know, making the point again that

I gotta stop doing that. Uh, but yeah, it's it is wild, but I guess it's also politics. Is entertainment to something to some portion of the population who should look into actual entertainment. Uh, they should try that because the quality TV baby for you belong. Um, Barbara Streisand's got a memoir coming this just because people like the thing people are talking about there, like a thousand page

memoir is coming from Barbara Streisand. And this just hit me with the realization that I've just never taken the time, I guess to fully get the whole BARBERA. Streisand thing. Like I know, she's like Matt famous for being massively successful and talented and like e gott Ing, and but I'm like, I don't know, I don't I don't think I've like watched many of her movies. So this is

not me saying like she's overrated. It's me like saying that I just I need a Barber Streisand, like, uh, for dummies course from somebody to be like, Yo, Barbara Streisand is uh an incredible talent here here her movies

and the things that you need to check out. I mean, I do believe that she was from a very specific era of Hollywood in time where she was breaking boundaries absolutely like she like it's it's funny to say this now, but you know, at the time, she was considered like an unconventionally beautiful woman, and that broke a lot of barriers. I think she was a huge representation for the Jewish community, um in a time period where it was very contrived

to be Jewish in popular media. You know, she was a woman in a time period where women were very disrespected in Hollywood, and she, you know, broke barriers for that.

But I will say since her era of like rise, I feel like she's really just like kind of been quiet and just been like with her money and her dogs as she's cloned and just like sap So, I think a lot of folks just like don't know, Like, if you're not interested in the history of like American movie, Hollywood popular culture, I don't think you're going to know much about understandsion unless you're like a big like Broadway

stand like you're not gonna know. And that's okay, I totally understand, Like I'm not even like I love Broadway and I love an Arikan cinema and like popular culture. And I still don't know that much about Barbara star Sand Like I'm not like the biggest Barbara fan. I know her as Fannie Bryce. I know her for a Star is Born, and like that's it. It's part the things you know. Yeah, it's um, it's true, Like she's just been famous for being wealthy and iconic and doing

weird things with her wealth for so long. Like the so the Barbara streisand effect is like probably the thing that I've heard reference the most on the Internet about her in the circles of the Internet that I travel in. But and that that's just about her suing someone for trying to take a picture of her house and that that actually drawing more attention to her house. I've known that she Yeah, the the dog cloning is very next

level rich person. Also having I believe she has a mall in her basement that was like staffed, which is very strange. Uh it was the last time she was on the rede a carpet, you know, Like I just feel like she she has the thing I know her for mainly is like you could tell me anything that she has any like indulgence going on in her private home, and I would be like, yeah, yeah, yeah, I know that that makes sense. So I think I need to do a barber Strais and learner. Well, you can read

the book. So it's a thousand pages. That's it is long. It's it's longer than spare. That is a very long book. And you know, for those who are in on the Lea Michelle Broadway, t Lea Michelle on TikTok, dig acknowledge the joke that she cannot read and that she has two and fifty six days to learn how to read so she can read Barbera Streisan. Sorry, Lea Michelle. We love her, don't we, Folks. We're gonna take a quick break. We'll come back and talk about Oreos kit kats and

TikTok the latest TikTok trend. Becca will explain it to me. We'll be right back, and we're back, and Oreo is releasing the most Oreo Oreo Cookie, which is a it looks like it's the size of an ice cream sandwich. It's I guess it has the I was not aware of this level of filling. The most stuff. I knew about double stuff and mega stuff. This has most stuff it's the third layer, layer up, the third level up of the amount of stuffing that can be in between

two oreos. Um the most they offer. Uh it seems like it verges on the structural having problems with structural integrity. But the cream in the Oreo is cookies and cream, so it has ground up oreo in the oreo filling. Um. The review from the takeout is very mid. It's just like it just tastes like the oreo that doesn't have the oreos in the filling. However, this got me, This

sent me down a trend hole because they like just reference. Uh. So they said combined with ground up oreo cookie themselves and the filling, sort of like how kit cats are filled with other ground up kit cats, which is crazy. I as someone who regularly ate kick cats like most of my life and still loves an occasional kickcat, but I've lately been a crunch bar girly. I had no idea. I was eating this cannibalized bar and fucked up. That's

fucked up, kick cats. What are you doing? That is our position at the Daily zeitgeys putting a kickcat ground up kick cats in in kick Cats is fucked up no, but so they link off to an earlier article where apparently The New York Post explained that KitKat revealed a secret in UH during an episode of Inside the Factory,

a TV show UH from the BBC. Um So, during the candy manufacturing process was explained, mistakes inevitably happen which result in irregular, malformed, otherwise funny looking kit cats because kickats do stay pretty consistent with the shape and consistency um. So what they do They throw those in a bucket, and then an employee collects all the bucket the the oddball kit cats, and then those get processed down and reworked into the paste that glues the wafer cookies together

inside the kick cats. So kitcat filling is made of broken kitcats, which make which Actually that actually explains what is good about kickhats, because kickats aren't chocolate around wafers. They are chocolate around wafers that have chocolate infused in them in a way that makes them even more chocolate e than just straight like a full solid block of

chocolate in some ways. Likely fact about me is that when I was growing up, I used to like warm up my kit cats in the microwave for like ten seconds so they would be a little melty and eat them that way. I mean, that's not embarrassing. That's that makes you human. That is something like a melted kit cat is my favorite thing. Like if it's been in my pocket all day and then I'm like, oh my god, I forgot, And then I mean, that's a mess that's

accepted that. How do you scepted that mess? You have wives on you and you accept the lost chocolate that comes with that, the chocolate in the whole thing. Yeah, I am doing that. But I do actually have a question for you, Jack. Back to the oreos. What size oreo do you like? I like single oreos, but I do I big mackam is the thing I've talked about before on the show where I take one of the sides off and then I put the like one sided

oreo on top of a regular oreo. So you get three cookies two fillings, and that is my preferred ratio of cookie to filling. Um. And I my favorite oreo is controversially the Lemon oreo. I really love that is controversial.

See I'm kind of controversial, and that the Finns are my favorite oreo I think they have the best ratio because I think the cream is too sugary sometimes and I love the cookie part the most, so the thin gives me the best I can eat, like eighty of them and one yeah, I and I am in it for the most sugar that can be delivered in the smallest square. Uh. All right. And finally, there's a trend on TikTok that I think it is kind of brilliant.

It's called d influencing. Becca explain it to me, all right, So d influencing. It's primarily like the beauty and lifestyle space because if you're like me on TikTok, I I used to prise myself and being like I don't buy things from social media, Like, I'm not influenced. I worked in advertising wrong. I got on TikTok. I see all this ship on beauty and lifestyle TikTok, and I'm like, gonna buy that new makeup, gonna try that eyeshadow, gonna

try that concealer, whatever it is. Like the girlies that look like me are wearing it, I'm buying it. And I think TikTok has a very unique type of format that like, even if it is a not sponsored ad, it could potentially be sponsored. Like the way that people do the ads now, they don't have as many clearances when it comes to like verifying that it's a sponsored ad or not that it feels very organic and you're like, oh, ship, like I definitely mean to buy that product, versus the

way they do ads for Instagram or Facebook traditionally. So I've been caught up. Many people have been caught up. But the recession is happening and now lots of influencers are starting to the influence, which is where they are taking products that have been overhyped, you know, like viral products, and kind of breaking them down and being like, the ship actually sucks, don't buy it. It's sometimes things that like really big influencers are promoting that micro influencers are

cutting down. But it's also stuff that like big influencers have promote and they're like, actually, this thing sucks and I'm not going to do it again. My contract is over and I can be honest with you. I feel like Michael Jordan just comes out. I was like, Gatorade actually isn't good. I've never drank any Gatorade or McDonald

I've never eaten McDonald's are you crazy. I think it's become a bigger conversation now because there was like mascarrogate that we didn't get to last week, but there was a big influencer who like did this ad for like a Loreal mascara. But she was quite clearly when she cut away cut back to doing falsees and it didn't say and this is like back to the formatting of ads, Like it didn't say in the caption that it was a sponsored at or like a sponsored video, or that

it was like a product promo. So it's like she's just lying to our audience being like, oh my god, this is like one of the best mass cares I've ever tried. And she's wearing false's and people are just like, fuck the ship, Like everyone's lying to us, Like let's just be honest about like what is being sold. It's under the guys of the recession and that we're all broke. But I think a lot of it is also just people being like, yeah, I'm annoyed, it's broken, Like you can't.

I mean, I guess, I guess it has been happening for a while, but it didn't used to be this inbred, like eds mixed in with the content, like you know, I get like, I guess there was there was product placement, but we we knew that that was happening in the movies, and we knew that was being paid for, and we were rightly pretty skeptical when somebody would suddenly like we we would make fun of it, and it had like this is a this is a frustration that makes sense,

and I think people, probably like young people especially who don't have the context for how bad and confusing, Like the messaging around consumption and like product information has become like don't don't understand how bad we have it at this point because the media and like the Internet and social media has just been completely taken over by advertising and like everything is advertising. So this is a great

trend that I could see really taking off. I've had the thought before that we shouldn't be doing this, like when we get you know, RFP from a brand and they're like, hey, like right up for ad ideas for us for free, and then we do and they're like, sorry, we're not interested. I just wanna be like, okay, well in that case, I am going to do an ad about how your product is bad or at least talk about what I actually you think about your product bush light or whatever the fuck you know, So I don't

know that's uh. I love this. I love this for TikTok. I love this for our future. Hopefully, you know, marketers don't figure out how to infiltrate de influencing for another six months. You know, Yeah, don't be scammed, don't get um, don't over buy products. Like I used to consider myself like a super budget girl, and then I don't know, I've been on TikTok and I'm like, maybe I do

need that new eyeshadow. I don't know, it's like, oh that consider it does look cool, Like I'm just and then like I'm dropping like two hundred bucks to four every month. So like, don't be me, be smart, be more mindful, do a little bit more research before you just pick pick up from some moora. And you know, you don't need eight steps to your beauty routine, you know, like I have, I'm de influencing the skin care of community. Okay, I to be a twelve step Over the past year.

I think I like grew because of TikTok my my skin care routine. I'm like, okay, I gotta do like the shedding where it's like I only do Exfolians every two days and the reddon all every other day, and then like I I gotta get this new toner And then now I'm like, do I really need twelve different serums before I go to bed? This is It's take me an hour to get ready for bed. Don't do that. Don't be me, um, but listen to the d influencers you know or or don't unless they're they have some

weird alternate agenda. But do do like the possibility folks. Um. And if people have like good hacks for like where you find, I feel like my the only hack that I know is like just searching things on Reddit, because Reddit like doesn't really you know that Reddit generally has communities of people who are telling the truth about their experience with the product. Otherwise it's just all gamified and bullshit.

I agree. I think Reddit is kind of where I go if I'm like unsure about something, and I have been influenced by TikTok, like I bought the Boston clogs, which were like so big on TikTok last year, but I did spend hours on Reddy being like are these worth it? And I will say those were worth it. I bought them. They're worth it. I wear them every day in the winter. Well, thank you so much, back A Ramos for joining co hosting this trending episode, keeping

us abreast of what is happening on TikTok. Where can people find you? Follow you all that good stuff. You can find me and follow me at Beck's B E. C. C. S. Ramos on alles. All right, that's gonna do it for us this afternoon. We are back tomorrow with the whole last episode of the show. Until then, be kind to each other, be kind to yourselves, get the vaccine, don't do nothing about white supremacy, and we will talk to you all tomorrow. Bye bye two