Top Techniques for Selling to C-Suite Decision Makers
Apr 12, 2023•43 min•Ep. 56
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Episode description
If you want to close big deals, you’re going to have to sell to big buyers: the people at the top with the power to say yes (or no).
But selling to power isn’t as foreboding as you think if you know what executives look for and how they like to buy. Learn their preferred structures and how to speak their language, and you’ll unlock the treasury.
You'll Learn:- Learn how to identify and leverage what executives crave when they buy
- Find out how CFOs and financial buyers make decisions
- Get negotiation techniques that close deals at the highest levels
Today's Speakers:
James Buckley, John Barrows and Denise Hayman
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