Top AE Breaks Down Full Prospecting Research Framework
Feb 13, 2025•36 min•Ep. 458
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Episode description
Is your account research actually helping you close deals, or just eating up valuable selling time?
Junior Lartey reveals his proven research framework that turns information into opportunities. You’ll learn how to quickly find the right data points, leverage AI for efficiency, and transform research into compelling conversations that drive deals forward.
He will also show you how to move beyond basic company research to develop insights that actually matter to prospects and help you secure more meetings.
You'll Learn:- How to find valuable account insights – beyond the usual sources
- Unique ways to transform research into compelling conversation starters
- Methods for building account maps for successful multi-threading
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