How to Write Cold Outreach That Converts
May 21, 2025•46 min•Ep. 522
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Episode description
Want to know what goes through a top seller's mind when crafting outreach?
Brandon Jeppson and Kellen Casebeer write effective prospecting messages in real time.
This show gave unprecedented access to see high-performing message creation in action, with detailed explanations of why certain approaches work while others fall flat.
You'll Learn:- Cold call openers that create actual conversations with buyers
- How to nail your value proposition every time
- Effective ways to ask for the meeting
The Speakers:
Leslie Douglas, Kellen Casebeer and Brandon Jeppson
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