How to Build Multi-Channel Sequences That Convert
May 05, 2025•31 min•Ep. 510
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Episode description
Want to see how a sales sequence comes together from scratch?
Matthew Putnam builds a complete multi-channel sequence live. He created each touchpoint, explained his decision-making process, and revealed the strategy behind sequences that consistently book meetings.
He gave unprecedented access to see best practices applied in real time, from selecting channels to crafting messaging that resonates with prospects.
You'll Learn:- How to structure sequences that maintain quality at scale
- Ways to select the right channels for maximum impact
- Strategies for crafting messages that drive responses
The Speakers:
Will Aitken and Matthew Putnam
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