Ep. 536 Debbie King

What four-letter word describes your relationship with your business?

It should be L-O-V-E.

But it’s hard to love your business when you feel trapped by it. Especially during hard times, business owners tend to believe that any failure in their business is a direct reflection of themselves.

Debbie King, author of the bestselling book Loving Your Business knows what it’s like to feel trapped by a business she used to love. When she was forced to make tough choices like putting a lien on her home to make payroll, she began to feel resentful. She felt that way for years before she made two fundamental shifts: she changed the way she THOUGHT about her business and the way she RAN it.

Debbie escaped the owner's trap by turning her business into an asset that has value beyond the revenue it generates, creating both freedom and security.

Top 3 Takeaways

1. Loving your business is the fastest way to freedom.

2. Get clarity on your strategy, constrain your focus in order to scale, while making friends with money and numbers.

3. Feel the freedom that comes from having choices. Once your business is an asset that runs without you, you can scale, sell, or have someone else run it.

Connect with Debbie> https://lovingyourbusiness.com/

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