On this Episode I spoke to Melinda Holmes. I invited her to the show to share her expertise in helping businesses improve their Customers' Experience. Originally from Brooklyn, NY, but she also loves nature and wellness. Sign up for a complimentary 15 minute session to discover what the business can start doing today to turn buyers into lifetime customers. https://www.abovethelead.com/breakthrough Connect with Melinda on LinkedIn https://www.linkedin.com/in/abovethelead/
Jul 22, 2021•45 min
I had the opportunity to sit down with Matt Wigler and talk shop. Matt is an entrepreneur, musical artist, and public speaker based in Miami, Florida. He is Founder & CEO of MHW Live Music and Wigler Group. Matt has an active career as a jazz & blues artist, and performs with his trio at venues and festivals around the world. He also speaks on topics including entrepreneurship, business-to-business sales, and building strong company culture in a remote work environment. Connect with Matt...
Jul 16, 2021•51 min
Have you ever dreamed of turning your passion or hobby into a blog? Even better, turn that blog into an income generating business. Meet Cristy Stewart-Harfmann! She's the founder of Happy Family Blog. Her mission is to help others find joy in their everyday life. To do this she shares simple celebrations you can create at home, easy recipes that will bring your family together and travel for the entire family. Listen to this Episode of the Dadpreneur Podcast to find a golden nugget or two that ...
Jul 08, 2021•50 min
Joining us today is Ian Bower, founder of Graphic Rhythm. Pivoting from his role as a trained chef to creating a successful and innovative graphic design firm is not easy, but Ian happily took on the challenge. He has developed a passion for helping small businesses build customer confidence and loyalty through strong visual content and he is here to share some valuable information that he has learned along the way.
Jul 01, 2021•36 min
I had the opportunity to sit down with John Davis. He's internationally known Speaker, Comedian, Fight Director and Action Hero. As an international entertainer, John has traveled extensively throughout the world speaking to audiences of all ages and backgrounds in 30 countries and over four thousand live performances. John encourages his audiences to set and reach their highest potentials and awaken their inner action heroes!
Jun 24, 2021•47 min
On this Episode of the Dadpreneur Podcast I'll be talking to Tyler Foley. He'll share his secrets to networking better. Get Ready for one Incredible show! Tyler will make them laugh and smile. He may even dispel the misguided myth that visualizing an audience naked is the best thing a speaker can do to calm their nerves. Actor and performer for 35 years. Selected credits from IMDB include:Sex, Lies & Murder (TV Series), Tru Calling (TV Series), Valentine, Freddy vs. Jason, Carrie (TV Movie),...
Jun 18, 2021•47 min
Cory Lee is an entrepreneur, business builder, and leader developer. He was trained and mentored by the world-renowned leadership expert John Maxwell and is now an executive director with The John Maxwell Team. In 2012 Cory and his wife opened their first business, a physical therapy clinic located in a town of only 1,100 people. Within 5 years they were billing over $2 million per year from that one location and had opened and successfully sold 2 physical therapy clinics and 4 gyms. Cory is an ...
Jun 10, 2021•45 min
On this Episode we'll discuss how you can use Social Media to generate leads.
Jun 08, 2021•34 min
Business Owners, CEO's and most professionals in a leadership role are usually successful because they do their jobs well. All too often Social Media Marketers are telling business owners they need to be on Social Media, especially LinkedIn. I'm hear to tell you that's BS. I know plenty of leaders who don't spend a minute on Social Media and are still building a business and personal brand. Listen to this Episode to hear my thoughts on this topic.
Jun 07, 2021•11 min
On this Episode I interviewed Michael Ferree. Michael is the Founder & CEO of Lead Generation World. As if running 1 conference weren't enough, Michael also runs Contact.io and the LGW Podcast.
Jun 03, 2021•1 hr 9 min
If you want to generate leads online you need to implement an Email Marketing strategy. Find out more on this Episode!
Jun 01, 2021•28 min
On today's Episode I have the pleasure of sitting down with Jennifer Kovach. Jennifer is the Director of South Florida director for the Jim Moran Institute for Global Entrepreneurship at Florida State University.
May 27, 2021•48 min
On this Episode I'll discuss the basics of PPC Advertising as a vehicle for generating leads. Pay-perclick is an internet advertising model used to drive traffic to websites, based on advertisers (your business) paying for clicks to their website/ad/landing page. This strategy gives you better command over the terms you wish to interact with. A validated way of getting into the mind of your customers is to find the keywords potential customers type into search engines when searching for your pro...
May 25, 2021•28 min
Knowing your business story is essential… but not enough. The BizHack Lead Building System™ is a proven methodology for small business marketing. BizHack founder Dan Grech, a Pulitzer-prize winning former journalist with NPR and PBS, developed the Lead Building System™ over 7 years working with more than 700 small businesses around the world and across every industry. The LBS has three elements: the Foundation, the Six Pillars, and the Nine Steps. The Foundation is your Business Story, your pers...
May 24, 2021•6 min
On this Episode I'll discuss the partnership between Google & Shopify. This is great news for the merchants using Shopify. Soon they'll be able to publish their SKU's to the Google Shopping feeds with a few clicks. https://blog.google/products/shopping/more-ways-to-shop
May 21, 2021•8 min
In this Episode I had the opportunity to talk to Tom Schwab. Tom knows how to build an online business. He’s done it successfully several times, and now helps others find online success with podcast interview marketing. Tom was generous enough to create a special offer for Dadpreneur listeners. Go to this landing page on his website and get a free copy of his book. https://interviewvalet.com/dadpreneur/
May 20, 2021•46 min
In this bonus Episode I'll highlight 4 Small Businesses grants that offer up to $10,000 for free. Hootsuite's Social Media Makeover. The winner will receive $5,000 for social media ads, $5,000 to spend with an agency, Lifetime access to Hootsuite, all access to Hootsuite Academy and a Video Creator Kit. Apply by May 31, 2021 - https://www.hootsuite.com/small-business-contest Nav's Small Business Grant. Nav, a loan and credit card matching service, recently opened its 2021 round of grants to help...
May 19, 2021•7 min
Here are 10 surefire ways to improve your SEO: 1. Create quality content 2. Identify the best keywords for your business 3. Improve your website load speed 4. Build links to quality and relevant websites 5. Write unique & relevant meta tags, descriptions & sub-headings for every page 6. Manage your Google My Business profile 7. Optimize your images with the proper tags 8. Use a simple, readable URL structure 9. Create quality content on a consistent basis 10. Learn from your web analytic...
May 18, 2021•29 min
What is a marketing funnel? A marketing funnel defines the buyer journey from product or service and brand awareness to purchase completion. Funnels provide a framework that enables marketers to track each touchpoint of the customer journey as they turn into prospects or leads, and as leads convert to customers. The funnel also helps companies understand where and how leads and prospects are not converting, how to optimize the sales cycle, measure Marketing ROI, and create a better, personalized...
May 17, 2021•6 min
In this bonus Episode I'll briefly discuss ways you can conduct a Marketing Evaluation. Keep in mind that the evaluation questions will change depending on your goals. For example, if you're evaluating based on performance vs how you compare to the competition, the questions will change. Download this Free 15 page Marketing Evaluation Questionnaire.
May 14, 2021•7 min
On today's episode I have the opportunity to speak to BizHack's founder, Dan Grech. Dan has been the head of marketing at two startups and a billion-dollar corporation. Dan is an expert storyteller who worked as a business correspondent at NPR’s Marketplace and PBS’s Nightly Business Report. He has trained hundreds of business owners in online lead generation and advanced digital marketing best practices to help them compete in an increasingly digital world. About BizHack's Premiere 12-week Cour...
May 13, 2021•1 hr
Creating content is really hard. Even harder is doing it consistently. The biggest challenge with creating content is being able to monetize it. If you can't get paid for the content you create, eventually you have to move on. In this Bonus episode I'll discuss opportunities for monetizing your content and creations online. It's a great time to be a creator! Monetizing your Podcasts 1. Spotify Introducing paid subscriptions, made simple for you and your listeners https://podcasters.spotify.com/b...
May 12, 2021•10 min
When it comes to the “offer,” your team needs to think about the product or service it wants to generate leads for. The offer is simply one part of the marketing mix. The marketing mix is a foundation model for businesses, historically referred to as the “4 Ps” (product, price, place, and promotion). You want your product/service to fulfill a certain consumer demand or be so compelling that consumers believe they need to have it. It’s important to understand consumer behavior as well as sales cy...
May 12, 2021•28 min
Are you looking for new channels to generate leads in? Try out Tik Tok Ads. You can run a Lead Ads campaign for as little as $60. You can set up a free account here - ads.tiktok.com Here’s a summary of the TikTok statistics you need to know in 2021: TikTok has 689 million monthly active users worldwide. The TikTok app has been downloaded over 2 billion times on the App Store and Google Play. TikTok ranked as the top most downloaded app in Apple’s iOS App Store for Q1 2019, with more than 33 mill...
May 10, 2021•7 min
If you're tired of doing Email Marketing using tools like Constant Contact, Mailchimp and others, or if you're not doing email because you can't find the time, Twitter's Revue is a great alternative. It's quick and easy to set up email blasts. The tool is not as sophisticated as other Email Marketing platforms. Perhaps, this is what you need to be consistent with your Email Marketing. https://www.getrevue.co Revue makes it easy for writers and publishers to send editorial newsletters — and get p...
May 07, 2021•7 min
Contact Dr. Ann Root at Florida Atlantic University You can connect with Dr. Ann Root on LinkedIn
May 06, 2021•31 min
https://cbb.census.gov/sbe/#
May 05, 2021•7 min
Welcome back to the Dadpreneur Podcast! In this Episode we're covering the topic of Content Management Systems. We're on Episode 10 of 17 for the Online Lead Generation Master Class. We're covered everything from Audiences, Website Audits, Landing Pages, Keyword Research, Lead Nurturing Tactics to Analytics and Optimization. It's no secret that I'm a huge fan of Wordpress. Now, whether you build your website on Wordpress, Drupal, Joomla, Wix, Shopify or any of the other hundreds of CMS's it make...
May 04, 2021•18 min
What does the future of Professional Networking look like? Meet Lunch Club, an AI superconnector that makes introductions for 1:1 video meetings to advance your career. https://lunchclub.com
May 03, 2021•7 min
In this Bonus Episode I'll share 3 events hosted by Google. Grow With Google May 5, 2021 at 12PM EST Sell More with an Engaging Email Marketing Strategy In this Partner Digital Series workshop hosted by Google andConstant Contact, you’ll learn how to engage customers with well-designed emails, segment your customer base to deliver tailored messages, and track performance to refine your strategy. Audience: Small businesses Products/Skills Covered: Constant Contact, Google Analytics Google Marketi...
Apr 30, 2021•6 min
