Episode 180 with Ed Youdell and Max Ceron - podcast episode cover

Episode 180 with Ed Youdell and Max Ceron

Jul 24, 202435 minSeason 1Ep. 180
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Episode description

The CWB Association hosted this year's annual CanWeld Conference in collaboration with Fabtech Canada in Toronto, ON. Join us as we bring you special episodes recorded on-site to keep our members on top of what’s new and exciting in the steel and welding industry.

Ready to uncover the secrets behind the rapid evolution of the advanced manufacturing industry? Join us as we sit down with Ed Youdell, President and CEO of the Fabricators and Manufacturers Association (FMA), who brings over 17 years of industry experience to the conversation. Ed guides us through the transformative journey from CO2 lasers to fiber lasers, the integration of robotics and cobots, and the rising trend of laser welding. We also shine a light on the strides made in employee safety and environmental stewardship, debunking the outdated image of manufacturing as dirty and dangerous while emphasizing the critical role of welding in modern fabrication.

Check out:
https://www.linkedin.com/company/the-fabricator-magazine/
https://www.facebook.com/thefabricator/
https://www.instagram.com/thefabricator_magazine/
https://www.linkedin.com/company/fabricators-&-manufacturers-association-int'l-fma-/
https://www.facebook.com/FabricatorsAndManufacturers

A special thank you to Cooperheat Equipment for sponsoring our Podcast Booth at 2024 Fabtech Canada! https://cooperheatequipment.com/

Thank you to our Podcast Advertisers:
Canada Welding Supply: https://canadaweldingsupply.ca/
Miller: https://www.millerwelds.com/products/mobilearc

What did you think about this episode? Send a text message to the show!

Transcript

Advanced Manufacturing Industry Growth

Speaker 1

All right , I can check . Check , I'm good . So I'm Max Duran . Max Duran , cwb Association Welding Podcast , pod pod podcast . Today we have a really cool guest welding podcast . The show is about to begin . Attention , welders in Canada looking for top quality welding supplies , look no further than canada welding supply .

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Head to miller weldscom to discover the right training solution for you . Hello and welcome to another edition of the CWB Association podcast . My name is Max Ceron and I am here at Fabtech , canada , interviewing people , doing podcasts , walking the show , promoting CWB , promoting all the amazing people here at Fabtech . It has been a wonderful two days already .

Tomorrow's day three and this is my last podcast of the day . So it's been a long day , but I'm here with ed udell , who's the president and ceo of fma , which is one of the big supporters and contributors to this whole thing .

Speaker 2

Yes , we are one of the primary sponsors of the event , along with sme aws ema . Can I say aws in can ?

Speaker 1

Canada absolutely , absolutely . We're best friends . Okay , and CCAI so .

Speaker 2

FMA , for our listeners and watchers , is the fabricators and manufacturers association , right , and we are a North American focused association trying to help grow and sustain the metal fabrication industry so how long have you been with FMA ?

Speaker 1

I've been with FMA 17 years , 17 years . And what did you do before that ? So I worked ? Yeah , no , it's loud , there's a jet landing on the building .

Speaker 2

I've been with the organization 17 years and prior to that I worked for the leading producer of trade events , so publicly funded privately held company , and also in the publishing industry .

Speaker 3

Okay .

Speaker 1

Yeah , now coming into FMA , you're coming into a whole world , right , like when you dip a finger into the steel industry , there's a lot , yes , right , Right . What was it like for you coming into FMA , being like , wow , what is this world ?

Speaker 2

So it wasn't as hard of a transition because I was focused on the media products . I was publisher of the magazine the Fabricator .

Speaker 1

Right .

Speaker 2

So I understood the publishing process . How ? To go to market , how to meet with customers , how to develop programs . That was the easy part Learning the industry . In fact , I was coming from another manufacturing-related publication . I was in a good spot , so you kind of knew what was up , yeah .

Speaker 1

Right Now , in 17 years , that's a good lengthy stay with the company . I'd imagine that you've seen quite a bit of advancement and change in the industry over the last 17 years .

Speaker 2

A hundred percent right . The industry is moving forward . We have , I think , our best days continue to be in front of us as an industry , but certainly all the challenges every manufacturing company faces . Company faces people how do we find people ? How do we manage technology to our benefit ?

Uh , to help supplement the fact that we can't find people to continue our productivity . Uh , technology's advancement uh is really , you know , go from the CO2 laser to the fiber laser , now robotics cobots .

Speaker 1

Laser welding yes , laser welding right yeah .

Speaker 2

I believe we're in a much safer environment . You know , as we've advanced along with the technology , we're smarter about how we're caring for our employees and making sure that they're healthy and able to perform and safe .

Speaker 1

And the environment as well . Right .

Speaker 2

Yeah , we're cleaner , all of those things . You know . We're really in the point of we're what I would call we're in an advanced manufacturing industry . It's not just 1970s dark dink and dirty .

Speaker 1

Yeah , it's not the Henry Ford FIFO days , certainly not . That's not the henry ford fifo days ?

Speaker 2

certainly not . That's not the metal fabrication industry . And uh , I you know , the joy of the industry is certainly to see the transformation and the success of the people who own these businesses . The people work in them , incredibly smart , hard-working people .

Speaker 1

You know , if you've got to pick a group of people to throw in with , I couldn't have picked a better people to be involved with yeah , we are a very tight community and , for as large and and prosperous of an industry that we are , we still seem to keep that tight community aspect .

Speaker 2

Yeah , right , you know there's always a small industry feel to what is a very large industry .

Uh , you know , there's 1.2 million people who work in the uh fabricated metal products , nakes 332 , which is the easiest thing for us to track so there's a lot of people making a lot of contributions to communities and uh helping drive businesses that support their communities , and manufacturing and metal fabrication plays a key part .

Speaker 1

Now as part of the Fabricators and Manufacturers Association , you know . Do you throw in with the welders too , of course , or are you focused more on the fabrication , manufacturing , shop kind of side ?

Speaker 2

So our members are metal fabrication shops . Welding is a key , important process . It's part of the modified fabrication industry . So we you know we love the welding community . What it's very important to the you know the success of metal fabrication shops .

Speaker 1

So 100 we're there watching and helping and supporting well and the partnerships right , like I mean you partner up with , up with everyone that's in the game , which is great , because really we talk about all the time these collaborative entities now really breed success , you know , because one company can't do it all , correct .

Speaker 2

You know , just like the evolution of Fabtech .

Speaker 3

Right .

Speaker 2

Originally it was launched by Fma and sme together and we're focused on the metal fab space . And then over time we invited in the american welding society , which helped us develop the welding section of the event , because people buy the process , they don't just buy , you know I go to the welding store and then I go down to the laser store .

That's not how it works and then over time , we've invited in the precision metal forming association so that the stampers , which is a related technology , they're there , and then the chemical coders association , so we have the finishing aspect of all the complementary services of what would be a manufacturing process right and you find that same arrangement in chicago .

You find that arrangement there in toronto yeah so , uh , though the canadian industry is much smaller than the us , they can find all the same things in north america or in canada as you can find in chicago and in orlando and las vegas yeah you know , we bring the same to every market , because that's what's required .

Speaker 1

Yeah , now for a comparison . You're based out of the US , right ? The FMA is based out of the US In terms of markets . When you look at fabricating , I hear it very often from our US partners that they're really struggling finding fabricators , more so than welders .

It seems to be almost like a dying trade , and I've heard that from people that fabrication seems to be dying . Now , obviously , we have automation and technology that are kind of boosting that space , but what do you feel about the decline of the trade of fabrication ?

Speaker 2

So I don't call it a decline of the trade of fabrication . So I I don't call it a decline of the trade , I call it uh , the issue is um , let's call it a transition , or it's not even a transit gosh . I'm struggling for the right word but you know we have a perception issue right , it's a perception issue . It's not a .

It's not a skilled gap or anything like that it's a perception issue , in that we haven't done a good enough job and continue to work at it every day to recruit people to the industry , to make them know that job shops are a wonderful place to work .

It's advanced manufacturing , it's fun , it's modern , it's cool , it's a changing environment , it's not boring , we have great opportunities , these are good jobs , they're well-paying , there's benefits , you're in a dynamic environment All of those great things that attract people

Manufacturing Industry Camp Initiatives

to it . We just continue to tell the story and that's why , in last fall , fma rebranded itself and changed our mission and focus around three really key principles . We , we do three , three things . We , we've always done them , but now that we they're the pillars .

Speaker 1

These are the pillars , yeah a d e attract .

Speaker 2

We're going to attract people to the industry . How do we do that ? We do that through our charitable foundation , not spoltan thingamajigs . We provide scholarships to students to pursue careers in manufacturing , as well as we host summer manufacturing camps for kids ages 12 to 16 .

We're trying to attract people at the young , impressionable age those stem years when you can really get in there . Yes , so this summer we'll have 330 of these camps in 30 states .

Speaker 1

Wow , that's not a small number , correct ?

Speaker 2

Yes , so we'll have about 5,000 kids participate in these camps . So if you're hearing me talk about this here in Canada , we don't have any in Canada . We want them in Canada . If you are a technical school or community college , you can hear the sound of my voice . Please reach out to FMA and connect with us . We need your help .

We want to bring these camps to Canada and help impact the kids and get them involved in the industry .

Speaker 1

Well , we can help you with that too .

Speaker 2

So then , d develop . We want to develop the talent that we have in our industry working , and we do that through our educational programs , through our networking , through our trade shows , through our publications . We're delivering the information .

So canadian fabricating and welding and canadian metalworking are the publications that we publish here in canada , yeah , as well as the , our flagship product , the fabricator magazine right right and then , of course , we're going to engage with people through our leadership programs on annual meeting , a leadership program where it's peer-to-peer interaction , job shop owner to

job shop owner , 300 of those folks come together once a year in a really nice place in a really warm spot at the end of february , not in middle of canada in the middle of winter .

Speaker 1

Winnipeg was our third choice .

Speaker 2

I have said uh , so next year we'll be in arizona yeah uh , we invite the job shop owners to come down network with their peers , because here's what it does it speeds the , the information sharing .

It speeds problem solving right you can talk to somebody who's probably up against a similar challenge you have and maybe they've already solved it and they're talk to somebody who's probably up against a similar challenge you have and maybe they've already solved it and they're going to share that with you , and two heads are better than one .

Yes , 100 and then , of course , we have the fab tech shows , where everything comes together in one place . The industry can engage , network , see the latest innovations and technology , and that's really how we move our industry forward . And then that cycle just perpetuates itself and those are the things we're focused around .

We got a new brand , a new logo , a new color scheme and we're really excited about our next 50 years because we're 50 plus years old and maybe every 50 years you should get a new logo and a new sign .

Speaker 1

I think the association is 103 , I think this year , and I I think this year , and I believe there's been five rebrands in that time it happens .

Speaker 2

Yeah , we do .

Speaker 1

Yeah , you do .

Speaker 2

It's my last one .

Speaker 1

Yeah , you're in that legacy building part of career now Right .

Speaker 2

So I'm sure there's somebody taller , know taller , thinner , smarter , not better looking .

Speaker 1

Not better looking though that's that that's hard to pass . Yes , now you talked about the camps . I'm very interested in this , you know , because that is something that a lot of organizations are pushing into the camp space , and , I think , rightly so . We see a schools themselves , the school systems are underfunded .

They don't have the money , they don't have the means to do any of this , even if they wanted to . Number two we have shortages in our workforce that we need to address , and maybe we are addressing 20 years too late , but we got to get on it right , right , so we're doing it .

You connect those two and it just makes sense that we protect our own industry for our own interests by doing stuff like that . Now , how would a school or some type of institution reach out to you to set up a camp ? Who do they call ? What do they do so they ?

Speaker 2

reach out to FMA , go online , search us up Fabricators and Manufacturers Association and we'll connect you with our internal staff who run our camps . What we're going to offer you is an application to apply for a grant , a camp grant . We give the money out . We'll give it out .

Thank you , in excess of a half million dollars to your sport camps uh , annual grants two thousand dollars . That also comes with . Here's the full support . Here's the camp in the box . Here's how you do it . Here's the curriculum .

Speaker 1

Here's what , uh , the best way to go about promoting camp here and they got to come up with the instructor and the location correct , right and then you know you're going to want to reach out to the manufacturers in your area .

Speaker 2

We want you to set up tours with those local manufacturing camps because we want the students to be able to get into those facilities and see what model manufacturing is , what are the opportunities and the jobs that are in front of them . And you know those jobs don't necessarily . It's not just manufacturing production . There's accounting , there's marketing .

Speaker 1

Those are all pieces of manufacturing Of successful business Right .

Speaker 2

And it's not just limited to somebody who can work with their hands , and we love those people and we want to support them because , we don't have enough of them . So that's really the focus of the camps Kids 12 to 16 , it's probably the most rewarding thing we do right To go visit a camp and see these kids .

Speaker 1

Just having a great time they're welding .

Speaker 2

They got the hood on . They're making something for themselves that they've never done before .

Speaker 1

Yeah .

Speaker 2

And at the end of the day they can take that home , most importantly to their parents .

Speaker 1

And be like , look , this was awesome . It excited me , yes , and hopefully make it a viable option , because I've seen the statistics and it's generally the parents that push kids away from the trades , not the kids themselves .

Speaker 2

Right , and that's the perception gap I talked about earlier . That's our job to make sure that people are aware of these opportunities , our careers our industry . You know you walk the show floor here . How many robots are out here ?

Speaker 1

Oh yeah , and everything's roboticized . Even if it doesn't look like a robot , it may still be a robot , right ? So ?

Speaker 2

you know , it's very bright people who develop that technology and it's very bright people who are deploying the technology to the advantage of their organization you know to be successful , profitable , and then all of their employees . They grow with that company as they have more success .

Speaker 1

Right Now shift gears a little bit . Yesterday there was some panel discussions in the morning morning and one of the questions that came up lots was uh , you know , how do we reshore things that we lost during the offshoring of our manufacturing processes during the last 30 years ? Right , I am a manufacturer . I am a red seal metal fabricator here in canada .

I owned them . I owned and then ran a manufacturing plant and worked at a couple .

Reshoring and Political Considerations in Manufacturing

It's uh , it's a tricky game to compete in the manufacturing sector . Technology is one of the first , most obvious points of contact to like staying in the game .

But you know , in your experience now , 17 years of watching and seeing and learning about what's happening in our , in our countries because canada and us mimic each other very much you know , what do you see as what being one of the best ways to reshore our own manufacturing companies ?

Speaker 2

so there's a another , fascinatingly enough , another association called the reshoring initiative oh really and uh , they've really developed the conversation around total cost of ownership or total cost of production , that they've got a formula that you can use as a manufacturer to make that analysis of do we build it offshore or can we do it here ?

And when you add in the factors of shipping certification time rework the total cost cost . Is it really worth it to go off offshore ? yeah so , uh , that's one way to go about it .

Uh , we are we hearing anecdotally that it's happening it's a real thing , this supply chain issue that occurred during covid right really opened a lot of eyes opened a lot of eyes the importance of I need to have my supply chain as close to me as possible .

Speaker 1

That's right I don't need to . I , I can't count on that , not for that bolt being made three days away in another country when I need it tomorrow .

Speaker 2

Right , right , yeah and if you look at ships , ships are getting larger . They're the largest they've ever been . That means they steam slower , so now that time on the water is longer , and then there's only so many ports that can handle those big ships .

Speaker 1

That's right , so that's a tricky Look at what Baltimore , they said 30% of shipments for the US total was affected by the baltimore bridge collapse . I heard that and I realized , like they said , there's only three ports that big on the east side there and that's one of them out right , I was like holy cow , like that .

Speaker 2

That's huge right , yeah , so you know those factors are involved there , um , and then you know your ability to manage the quality of the product at some point has to be a part of the conversation .

In addition to the speed and the time to get the products that you need in the supply chain Right Now , intellectually you can say if you want to serve a market overseas probably makes sense to go there and serve the market directly . Probably makes sense to go there and serve the market directly . Uh , I'm gonna dance on my political issues here , uh .

However , you know it's got to be a fair and level playing field yeah , uh , I heard about fair trade and and the free trade .

Speaker 1

That's what the panelist said . Yes , it's okay if it's free trade , only if it's fair trade . Right , right , exactly , exactly .

Speaker 2

So you know that's definitely consideration and I also think from a perspective of your national security . What are the initiatives that you want to ensure don't go overseas that they become reliable .

Speaker 1

You know , as we learned inbe , if you all , your medicine is made in asia and we're all scrambling to make medical facilities all of a sudden , yeah you know we don't have enough supply of the medicine we need uh to combat uh anything , yeah , or anything um , was that a good decision to encourage that ?

Speaker 2

as opposed to policies that would have encouraged would have protected them . Yeah , yeah , um so that's a piece of it . You know , it all has to work in concert .

Speaker 1

There is a political aspect to this industry and it's a strong one . We're extremely lucrative industry for for our size and and we are also critical to infrastructure . Yeah right , so there's really no way around politicizing our industry . I've heard that often being like can we keep politics out of welding ? I don't think you really can .

Yeah , I really don't think we're a part of the green world , we're part of the recycling world , we're part of the energy management world , like infrastructure construction . I mean , where are we not a critical piece of our establishment ?

Speaker 2

Right , yeah , right . Other than to say I agree with you , right , yeah , yeah .

Speaker 1

Now , in terms of the development of fabrication programs , one of the things I've heard in the US is that there's been a decline in fabrication schools in the United States .

Speaker 2

Well , that's probably true just in general , in terms of vocational education . Yeah , vocational education vocational certainly as much , less so if you go back to the 1970s . Uh , speaking about the us , certainly it was a huge movement towards college preparatory education right so it becomes . The national initiative is around that idea of everybody must go to college .

We lost all this vocational opportunity for people to work . That's coupled with it at the time , if you think the 80s , and the World Trade Organization opens up and the Chinese get it into , and that's when all the major OEMs shift to offshore production . Great shrinking .

Speaker 1

It's all happening together , Right together right rate shrinking .

Speaker 2

It's all happening that together , together

Manufacturing Education and Growth Strategies

, yeah , or . What gets lost in that is we still produce , uh , the , or the us is still the . You know , if you added up all the manufacturing that's produced in the us , it'd be the 10th largest economy in the world on its own on its own . We do it with uh 12 to 13 million people versus 40 million people who did it post-World War II .

Speaker 1

So incredibly productive in how we've done that automation thinking yeah lean processes , value stream , all these great things that we've developed to help management in manufacturing Right and move manufacturing .

Speaker 2

Make it safer , cleaner more productive , better opportunity for everybody . So you know , the vocational schools have gone away . Probably the liabilities concerns around vocational education has been lost . So where do we go next , really ? it's the community colleges and the technical schools that are there .

That are that outlet and the great thing about those schools and we love them because we give kids scholarships that are $2 are that outlet and the great thing about those schools and we love them because we give kids scholarships that are two thousand dollars a year .

That's a full semester at many schools we look at the average cost of the semester of a community college , it's about 2,500 bucks yeah our scholarship really makes an impact for that , absolutely that student . We could , we can cover the cost . You can get your associate's degree two-year degree at a fraction of a four-year university degree .

Please don't misunderstand me . I'm not saying four-year university is bad . We need all of those people at university level who are studying engineering and all the related associate degrees .

Speaker 1

I'm a product of four-year university . Yeah Well , I went to university and I went to trade school and I stuck with trade school .

Speaker 2

Yeah , right . So you know , we want to help as many of those people .

Speaker 1

We want to keep people away from student loan debt because we know when you look at all the data , that financial strap that you get on you .

Speaker 2

So at the end of the day day , this person gets into the industry faster and that's what manufacturers want educated people who are in the industry as fast as we can get them in within two years , get them working and helping us be more productive , successful , uh , so we love we love those avenues .

Speaker 1

Does FMA participate in any training directly ?

Speaker 2

So we will do a press break training . We hire a super instructor .

Speaker 3

Steve .

Speaker 2

Benson , who's out there ? He's like the guru of press breaks , he provides theory and practical application . We do that training in our own facility . We do it around coil processing . We have an event coming up in November on pipe and tube technology Great , cool . So various aspects . We have a safety program . Then , of course , we have the leadership programs .

We do blueprint reading all of those fundamentals .

Speaker 1

I've heard very great commentary about the leadership programs . Yeah , those fundamentals I've heard very great commentary about the leadership programs .

Speaker 2

Yeah , and then , of course , we have all the online opportunities for members to take advantage of and we really can help our community get better at Metal Fabricated .

Speaker 1

Now with the conferences . Now we go back to where we are today . We're here in Toronto for Fabtech Canada . You got Fabtech USA . It's extremely successful . You know the normal stream of Chicago , atlanta , chicago , las Vegas Fantastic . If anyone gets a chance you must go . Chicago is my favorite one , it's wonderful . But why Canada ? Why at all ?

You know there is the MME shows up here . There is other FMA things that you guys get involved with on smaller scales . Why was there a decision to like let's make a Fabtech Canada ?

Speaker 2

So we support our customers number one .

Speaker 1

Yeah .

Speaker 2

We presented the opportunity to our exhibitor base to help them grow their market and they accepted this opportunity and they believe in it and they want to serve this marketplace .

Speaker 1

Yeah , but we can't . It's just like that .

Speaker 2

That simple , is that ?

Speaker 1

the same way with Mexico .

Speaker 2

Yeah , mexico same thing . Our community wanted to penetrate that market . We had an opportunity to go down there help them do that been very successful .

Speaker 1

Uh , mexico , growth rates are really accelerating yeah , yeah very successful event um , so that's why we're there I uh , I've been bugging your team for a while now to send me to Mexico , because I speak Spanish and my kids are half Mexican . I'm like I should be in Mexico , guys , but it hasn't happened yet . So you know , it would be good .

We'd love for you to come . Yeah , absolutely . Is there any um prospects of other locations ? Have you thought of , you know , maybe , maybe outside of the Americas or the South America ?

Speaker 2

So we're a North American-based organization and we shall stay North American-based . We'll stay there , yeah .

Speaker 1

What about like Hawaii or ?

Speaker 3

Puerto Rico . Well , it's North America , yeah .

Speaker 2

Maybe for a holiday , but certainly not for Fabtech .

Speaker 1

One of the questions that I've been fielded up here in Fabtech Canada from a lot of our membership is why Toronto , it may be the mecca for kind of headquarters but it's not the mecca of manufacturing . And I get asked why are we not doing these manufacturing shows in actual manufacturing hubs in the country ? You know , and is there a reasoning ?

Speaker 2

So Fabtech is number one . We have to start with a facility that can host the event , right , yeah ?

Speaker 1

So that takes five or six cities in Canada .

Speaker 2

What's available .

Speaker 1

Yeah .

Speaker 2

And okay , you're available , but do you have the requirements needed for us to bring in heavy equipment ? What's ?

Speaker 1

available ? Yeah , and okay , you're available , but can you , uh , do you have the requirements needed for us to bring in heavy equipment ?

Speaker 2

Yeah , and the power and the weight and everything , yeah .

Speaker 1

And that's see we end up here . Yeah , yeah , do you see this ever um scaling back or becoming bigger or changing what's the growth plan for the Fabtech ? Kind of show run .

Speaker 2

So the Fabtech . It will always be representative of the market , so we seem to be having a very good week this week . We'll see what the customer feedback is and ultimately we have to listen to them , right , right , and we'll do what they tell us to do , ultimately .

Speaker 1

What is it that fma is looking like ? If you , if you could say this is the one thing that I will consider a win from this week , you know what is it ? That you talk to your team and say , hey , let's really x this conference . You know ?

Speaker 2

so for us , the win this week is the fact that , uh , we are here in the community and people are recognizing our new brand and mission . For us to introduce that into the marketplace and get the acceptance and excitement around our very three key principles Attract , develop , engage and I think we've taken a very good step forward in that this week .

Speaker 1

That's good . I like the new color scheme . I like everything it looks fresh .

Speaker 2

Yep , oh yeah it pops , it pops , yeah , and then , of course , making sure attendees have a good experience right . They're finding the products mix they need and our exhibitors , of course , on the other side are meeting the kinds of customers they need to have successful years well , I feel like this has grown this year from two years ago .

Speaker 1

I feel like it's it's busy . I love to see that . Um , I know that our conference canwell , on the other side , is bigger than two years ago , so I'm sure that's fairly reflective on both sides of the wall . And you know , we really , we really enjoy these partnerships . It's almost like we should just partner on everything , Ed ?

Speaker 2

I don't know , I'm just throwing it out there . You know , somebody told me once a long time ago it's better to own 100% of a dime than 20% of a quarter .

Speaker 3

So partnerships are tricky .

Speaker 1

They are , they are . But you know , if we've put it under the banner of collaboration , which is what we do here , it's really wonderful to see all the pieces come in . We got asked , you know , like are you okay with AWS ? We have welders walking around . They're like AWS is over there and you know , is that okay ?

I'm an AWS member myself and I run the CWB , so I think it's okay . We're associations , we're here for the betterment of our industry . If we start bickering amongst ourselves , then we're really not going to get anywhere right , yeah , exactly . What's next for you ? For the plan ? The rebrand came out .

As president and CEO , where do you want to see your driving force going forward with the company in general ?

Speaker 2

So for the organization FMA , we want to continue to develop content around metal fabricating that people find exciting , useful and engage with to help them . Again , it's all about supporting the success of our industry and businesses and the development of the people who work in our industry . The very simple mission yeah , you got the podcast going .

Speaker 1

I was on it this morning . It was fantastic . We had a lot of fun yeah , dan davis and his team are doing a great job .

Speaker 2

Uh , you know , dan's funny in that he was kind of uh I would say skeptical at first when we introduced the idea of a podcast .

Speaker 1

And now 50 podcasts in .

Speaker 2

he's a natural , so there's a lot of pride on our part to watch him blossom in that format .

Speaker 1

You must have known you had something there . Yeah , you know . He's discovered it along the way . And he's pretty good at it right , he is pretty good at it .

Speaker 2

He's having a lot of fun and it helps to re-engage us because you know it's something new and a new way for us to communicate and attract new people into the industry , right age differences . We know we .

Speaker 1

Our job is uh , content providers is is to provide it in platform agnostic ways right and make it available to however you want to consume , just accessible to everybody , right wherever you , however , you take it in right so you know , in the us the average age of our reader is 50 plus years old .

Speaker 2

We still have a very viable print product in the large tabloid size . Maybe our , our type size has grown a little bit so it's easier to read over time . Don't , don't tell them they're gonna feel bad uh , but that's yeah , you know there's still a great value and people still want it . Get it that way .

Speaker 1

So I still get mine in the mail . We still deliver it . That way .

Speaker 2

Um , but then we have the website thebevergatorcom . We're doing programmatic uh campaigns that integrate social media to help our customers reach their target audiences using our first party data . That's a growing area that's very exciting .

That's going to be big going forward very exciting for us , um , and just trying to stay on the front edge , not the bleeding edge the front edge of advancement and opportunities .

Speaker 1

Yeah , to help people reach and talk to one another Awesome . Well , to finish up the interview , let the people know how to get ahold of FMA . How do they reach out for any of this information ?

Speaker 2

FMA MFGorg .

Speaker 1

FMA MFGorg . Awesome , boom . Well , thank you so much , ed , for coming on the show . I know this is a busy , busy time for you and all of us , and I'm glad you took the time out to be here . I appreciate the opportunity to speak with you and uh , have a great week and great success at the show .

We'll have lots of fun and , for all the listeners out there , keep downloading , sharing and commenting on our podcasts . We're having lots of fun here in Fabtech

Welding Podcast Episode Preview

. We still got a couple more episodes to go tomorrow . It's going to be fantastic and you want to make sure you catch all the episodes . They're all going to be coming out together , so catch you at the next one .

Speaker 3

We hope you enjoy the show you've been listening to the cwb association welding podcast with max . If you enjoyed what you heard today , rate our podcast and visit us at cwbassociationorg to learn more . Feel free to contact us if you have any questions or suggestions on what you'd like to learn about in the future .

Produced by the by the CWB Group and presented by Max Hulman , this podcast serves to educate and connect the welding community . Please subscribe and thank you for listening .

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