¶ Advanced Manufacturing Industry Growth
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Head to miller weldscom to discover the right training solution for you . Hello and welcome to another edition of the CWB Association podcast . My name is Max Ceron and I am here at Fabtech , canada , interviewing people , doing podcasts , walking the show , promoting CWB , promoting all the amazing people here at Fabtech . It has been a wonderful two days already .
Tomorrow's day three and this is my last podcast of the day . So it's been a long day , but I'm here with ed udell , who's the president and ceo of fma , which is one of the big supporters and contributors to this whole thing .
Yes , we are one of the primary sponsors of the event , along with sme aws ema . Can I say aws in can ?
Canada absolutely , absolutely . We're best friends . Okay , and CCAI so .
FMA , for our listeners and watchers , is the fabricators and manufacturers association , right , and we are a North American focused association trying to help grow and sustain the metal fabrication industry so how long have you been with FMA ?
I've been with FMA 17 years , 17 years . And what did you do before that ? So I worked ? Yeah , no , it's loud , there's a jet landing on the building .
I've been with the organization 17 years and prior to that I worked for the leading producer of trade events , so publicly funded privately held company , and also in the publishing industry .
Okay .
Yeah , now coming into FMA , you're coming into a whole world , right , like when you dip a finger into the steel industry , there's a lot , yes , right , Right . What was it like for you coming into FMA , being like , wow , what is this world ?
So it wasn't as hard of a transition because I was focused on the media products . I was publisher of the magazine the Fabricator .
Right .
So I understood the publishing process . How ? To go to market , how to meet with customers , how to develop programs . That was the easy part Learning the industry . In fact , I was coming from another manufacturing-related publication . I was in a good spot , so you kind of knew what was up , yeah .
Right Now , in 17 years , that's a good lengthy stay with the company . I'd imagine that you've seen quite a bit of advancement and change in the industry over the last 17 years .
A hundred percent right . The industry is moving forward . We have , I think , our best days continue to be in front of us as an industry , but certainly all the challenges every manufacturing company faces . Company faces people how do we find people ? How do we manage technology to our benefit ?
Uh , to help supplement the fact that we can't find people to continue our productivity . Uh , technology's advancement uh is really , you know , go from the CO2 laser to the fiber laser , now robotics cobots .
Laser welding yes , laser welding right yeah .
I believe we're in a much safer environment . You know , as we've advanced along with the technology , we're smarter about how we're caring for our employees and making sure that they're healthy and able to perform and safe .
And the environment as well . Right .
Yeah , we're cleaner , all of those things . You know . We're really in the point of we're what I would call we're in an advanced manufacturing industry . It's not just 1970s dark dink and dirty .
Yeah , it's not the Henry Ford FIFO days , certainly not . That's not the henry ford fifo days ?
certainly not . That's not the metal fabrication industry . And uh , I you know , the joy of the industry is certainly to see the transformation and the success of the people who own these businesses . The people work in them , incredibly smart , hard-working people .
You know , if you've got to pick a group of people to throw in with , I couldn't have picked a better people to be involved with yeah , we are a very tight community and , for as large and and prosperous of an industry that we are , we still seem to keep that tight community aspect .
Yeah , right , you know there's always a small industry feel to what is a very large industry .
Uh , you know , there's 1.2 million people who work in the uh fabricated metal products , nakes 332 , which is the easiest thing for us to track so there's a lot of people making a lot of contributions to communities and uh helping drive businesses that support their communities , and manufacturing and metal fabrication plays a key part .
Now as part of the Fabricators and Manufacturers Association , you know . Do you throw in with the welders too , of course , or are you focused more on the fabrication , manufacturing , shop kind of side ?
So our members are metal fabrication shops . Welding is a key , important process . It's part of the modified fabrication industry . So we you know we love the welding community . What it's very important to the you know the success of metal fabrication shops .
So 100 we're there watching and helping and supporting well and the partnerships right , like I mean you partner up with , up with everyone that's in the game , which is great , because really we talk about all the time these collaborative entities now really breed success , you know , because one company can't do it all , correct .
You know , just like the evolution of Fabtech .
Right .
Originally it was launched by Fma and sme together and we're focused on the metal fab space . And then over time we invited in the american welding society , which helped us develop the welding section of the event , because people buy the process , they don't just buy , you know I go to the welding store and then I go down to the laser store .
That's not how it works and then over time , we've invited in the precision metal forming association so that the stampers , which is a related technology , they're there , and then the chemical coders association , so we have the finishing aspect of all the complementary services of what would be a manufacturing process right and you find that same arrangement in chicago .
You find that arrangement there in toronto yeah so , uh , though the canadian industry is much smaller than the us , they can find all the same things in north america or in canada as you can find in chicago and in orlando and las vegas yeah you know , we bring the same to every market , because that's what's required .
Yeah , now for a comparison . You're based out of the US , right ? The FMA is based out of the US In terms of markets . When you look at fabricating , I hear it very often from our US partners that they're really struggling finding fabricators , more so than welders .
It seems to be almost like a dying trade , and I've heard that from people that fabrication seems to be dying . Now , obviously , we have automation and technology that are kind of boosting that space , but what do you feel about the decline of the trade of fabrication ?
So I don't call it a decline of the trade of fabrication . So I I don't call it a decline of the trade , I call it uh , the issue is um , let's call it a transition , or it's not even a transit gosh . I'm struggling for the right word but you know we have a perception issue right , it's a perception issue . It's not a .
It's not a skilled gap or anything like that it's a perception issue , in that we haven't done a good enough job and continue to work at it every day to recruit people to the industry , to make them know that job shops are a wonderful place to work .
It's advanced manufacturing , it's fun , it's modern , it's cool , it's a changing environment , it's not boring , we have great opportunities , these are good jobs , they're well-paying , there's benefits , you're in a dynamic environment All of those great things that attract people
¶ Manufacturing Industry Camp Initiatives
to it . We just continue to tell the story and that's why , in last fall , fma rebranded itself and changed our mission and focus around three really key principles . We , we do three , three things . We , we've always done them , but now that we they're the pillars .
These are the pillars , yeah a d e attract .
We're going to attract people to the industry . How do we do that ? We do that through our charitable foundation , not spoltan thingamajigs . We provide scholarships to students to pursue careers in manufacturing , as well as we host summer manufacturing camps for kids ages 12 to 16 .
We're trying to attract people at the young , impressionable age those stem years when you can really get in there . Yes , so this summer we'll have 330 of these camps in 30 states .
Wow , that's not a small number , correct ?
Yes , so we'll have about 5,000 kids participate in these camps . So if you're hearing me talk about this here in Canada , we don't have any in Canada . We want them in Canada . If you are a technical school or community college , you can hear the sound of my voice . Please reach out to FMA and connect with us . We need your help .
We want to bring these camps to Canada and help impact the kids and get them involved in the industry .
Well , we can help you with that too .
So then , d develop . We want to develop the talent that we have in our industry working , and we do that through our educational programs , through our networking , through our trade shows , through our publications . We're delivering the information .
So canadian fabricating and welding and canadian metalworking are the publications that we publish here in canada , yeah , as well as the , our flagship product , the fabricator magazine right right and then , of course , we're going to engage with people through our leadership programs on annual meeting , a leadership program where it's peer-to-peer interaction , job shop owner to
job shop owner , 300 of those folks come together once a year in a really nice place in a really warm spot at the end of february , not in middle of canada in the middle of winter .
Winnipeg was our third choice .
I have said uh , so next year we'll be in arizona yeah uh , we invite the job shop owners to come down network with their peers , because here's what it does it speeds the , the information sharing .
It speeds problem solving right you can talk to somebody who's probably up against a similar challenge you have and maybe they've already solved it and they're talk to somebody who's probably up against a similar challenge you have and maybe they've already solved it and they're going to share that with you , and two heads are better than one .
Yes , 100 and then , of course , we have the fab tech shows , where everything comes together in one place . The industry can engage , network , see the latest innovations and technology , and that's really how we move our industry forward . And then that cycle just perpetuates itself and those are the things we're focused around .
We got a new brand , a new logo , a new color scheme and we're really excited about our next 50 years because we're 50 plus years old and maybe every 50 years you should get a new logo and a new sign .
I think the association is 103 , I think this year , and I I think this year , and I believe there's been five rebrands in that time it happens .
Yeah , we do .
Yeah , you do .
It's my last one .
Yeah , you're in that legacy building part of career now Right .
So I'm sure there's somebody taller , know taller , thinner , smarter , not better looking .
Not better looking though that's that that's hard to pass . Yes , now you talked about the camps . I'm very interested in this , you know , because that is something that a lot of organizations are pushing into the camp space , and , I think , rightly so . We see a schools themselves , the school systems are underfunded .
They don't have the money , they don't have the means to do any of this , even if they wanted to . Number two we have shortages in our workforce that we need to address , and maybe we are addressing 20 years too late , but we got to get on it right , right , so we're doing it .
You connect those two and it just makes sense that we protect our own industry for our own interests by doing stuff like that . Now , how would a school or some type of institution reach out to you to set up a camp ? Who do they call ? What do they do so they ?
reach out to FMA , go online , search us up Fabricators and Manufacturers Association and we'll connect you with our internal staff who run our camps . What we're going to offer you is an application to apply for a grant , a camp grant . We give the money out . We'll give it out .
Thank you , in excess of a half million dollars to your sport camps uh , annual grants two thousand dollars . That also comes with . Here's the full support . Here's the camp in the box . Here's how you do it . Here's the curriculum .
Here's what , uh , the best way to go about promoting camp here and they got to come up with the instructor and the location correct , right and then you know you're going to want to reach out to the manufacturers in your area .
We want you to set up tours with those local manufacturing camps because we want the students to be able to get into those facilities and see what model manufacturing is , what are the opportunities and the jobs that are in front of them . And you know those jobs don't necessarily . It's not just manufacturing production . There's accounting , there's marketing .
Those are all pieces of manufacturing Of successful business Right .
And it's not just limited to somebody who can work with their hands , and we love those people and we want to support them because , we don't have enough of them . So that's really the focus of the camps Kids 12 to 16 , it's probably the most rewarding thing we do right To go visit a camp and see these kids .
Just having a great time they're welding .
They got the hood on . They're making something for themselves that they've never done before .
Yeah .
And at the end of the day they can take that home , most importantly to their parents .
And be like , look , this was awesome . It excited me , yes , and hopefully make it a viable option , because I've seen the statistics and it's generally the parents that push kids away from the trades , not the kids themselves .
Right , and that's the perception gap I talked about earlier . That's our job to make sure that people are aware of these opportunities , our careers our industry . You know you walk the show floor here . How many robots are out here ?
Oh yeah , and everything's roboticized . Even if it doesn't look like a robot , it may still be a robot , right ? So ?
you know , it's very bright people who develop that technology and it's very bright people who are deploying the technology to the advantage of their organization you know to be successful , profitable , and then all of their employees . They grow with that company as they have more success .
Right Now shift gears a little bit . Yesterday there was some panel discussions in the morning morning and one of the questions that came up lots was uh , you know , how do we reshore things that we lost during the offshoring of our manufacturing processes during the last 30 years ? Right , I am a manufacturer . I am a red seal metal fabricator here in canada .
I owned them . I owned and then ran a manufacturing plant and worked at a couple .
¶ Reshoring and Political Considerations in Manufacturing
It's uh , it's a tricky game to compete in the manufacturing sector . Technology is one of the first , most obvious points of contact to like staying in the game .
But you know , in your experience now , 17 years of watching and seeing and learning about what's happening in our , in our countries because canada and us mimic each other very much you know , what do you see as what being one of the best ways to reshore our own manufacturing companies ?
so there's a another , fascinatingly enough , another association called the reshoring initiative oh really and uh , they've really developed the conversation around total cost of ownership or total cost of production , that they've got a formula that you can use as a manufacturer to make that analysis of do we build it offshore or can we do it here ?
And when you add in the factors of shipping certification time rework the total cost cost . Is it really worth it to go off offshore ? yeah so , uh , that's one way to go about it .
Uh , we are we hearing anecdotally that it's happening it's a real thing , this supply chain issue that occurred during covid right really opened a lot of eyes opened a lot of eyes the importance of I need to have my supply chain as close to me as possible .
That's right I don't need to . I , I can't count on that , not for that bolt being made three days away in another country when I need it tomorrow .
Right , right , yeah and if you look at ships , ships are getting larger . They're the largest they've ever been . That means they steam slower , so now that time on the water is longer , and then there's only so many ports that can handle those big ships .
That's right , so that's a tricky Look at what Baltimore , they said 30% of shipments for the US total was affected by the baltimore bridge collapse . I heard that and I realized , like they said , there's only three ports that big on the east side there and that's one of them out right , I was like holy cow , like that .
That's huge right , yeah , so you know those factors are involved there , um , and then you know your ability to manage the quality of the product at some point has to be a part of the conversation .
In addition to the speed and the time to get the products that you need in the supply chain Right Now , intellectually you can say if you want to serve a market overseas probably makes sense to go there and serve the market directly . Probably makes sense to go there and serve the market directly . Uh , I'm gonna dance on my political issues here , uh .
However , you know it's got to be a fair and level playing field yeah , uh , I heard about fair trade and and the free trade .
That's what the panelist said . Yes , it's okay if it's free trade , only if it's fair trade . Right , right , exactly , exactly .
So you know that's definitely consideration and I also think from a perspective of your national security . What are the initiatives that you want to ensure don't go overseas that they become reliable .
You know , as we learned inbe , if you all , your medicine is made in asia and we're all scrambling to make medical facilities all of a sudden , yeah you know we don't have enough supply of the medicine we need uh to combat uh anything , yeah , or anything um , was that a good decision to encourage that ?
as opposed to policies that would have encouraged would have protected them . Yeah , yeah , um so that's a piece of it . You know , it all has to work in concert .
There is a political aspect to this industry and it's a strong one . We're extremely lucrative industry for for our size and and we are also critical to infrastructure . Yeah right , so there's really no way around politicizing our industry . I've heard that often being like can we keep politics out of welding ? I don't think you really can .
Yeah , I really don't think we're a part of the green world , we're part of the recycling world , we're part of the energy management world , like infrastructure construction . I mean , where are we not a critical piece of our establishment ?
Right , yeah , right . Other than to say I agree with you , right , yeah , yeah .
Now , in terms of the development of fabrication programs , one of the things I've heard in the US is that there's been a decline in fabrication schools in the United States .
Well , that's probably true just in general , in terms of vocational education . Yeah , vocational education vocational certainly as much , less so if you go back to the 1970s . Uh , speaking about the us , certainly it was a huge movement towards college preparatory education right so it becomes . The national initiative is around that idea of everybody must go to college .
We lost all this vocational opportunity for people to work . That's coupled with it at the time , if you think the 80s , and the World Trade Organization opens up and the Chinese get it into , and that's when all the major OEMs shift to offshore production . Great shrinking .
It's all happening together , Right together right rate shrinking .
It's all happening that together , together
¶ Manufacturing Education and Growth Strategies
, yeah , or . What gets lost in that is we still produce , uh , the , or the us is still the . You know , if you added up all the manufacturing that's produced in the us , it'd be the 10th largest economy in the world on its own on its own . We do it with uh 12 to 13 million people versus 40 million people who did it post-World War II .
So incredibly productive in how we've done that automation thinking yeah lean processes , value stream , all these great things that we've developed to help management in manufacturing Right and move manufacturing .
Make it safer , cleaner more productive , better opportunity for everybody . So you know , the vocational schools have gone away . Probably the liabilities concerns around vocational education has been lost . So where do we go next , really ? it's the community colleges and the technical schools that are there .
That are that outlet and the great thing about those schools and we love them because we give kids scholarships that are $2 are that outlet and the great thing about those schools and we love them because we give kids scholarships that are two thousand dollars a year .
That's a full semester at many schools we look at the average cost of the semester of a community college , it's about 2,500 bucks yeah our scholarship really makes an impact for that , absolutely that student . We could , we can cover the cost . You can get your associate's degree two-year degree at a fraction of a four-year university degree .
Please don't misunderstand me . I'm not saying four-year university is bad . We need all of those people at university level who are studying engineering and all the related associate degrees .
I'm a product of four-year university . Yeah Well , I went to university and I went to trade school and I stuck with trade school .
Yeah , right . So you know , we want to help as many of those people .
We want to keep people away from student loan debt because we know when you look at all the data , that financial strap that you get on you .
So at the end of the day day , this person gets into the industry faster and that's what manufacturers want educated people who are in the industry as fast as we can get them in within two years , get them working and helping us be more productive , successful , uh , so we love we love those avenues .
Does FMA participate in any training directly ?
So we will do a press break training . We hire a super instructor .
Steve .
Benson , who's out there ? He's like the guru of press breaks , he provides theory and practical application . We do that training in our own facility . We do it around coil processing . We have an event coming up in November on pipe and tube technology Great , cool . So various aspects . We have a safety program . Then , of course , we have the leadership programs .
We do blueprint reading all of those fundamentals .
I've heard very great commentary about the leadership programs . Yeah , those fundamentals I've heard very great commentary about the leadership programs .
Yeah , and then , of course , we have all the online opportunities for members to take advantage of and we really can help our community get better at Metal Fabricated .
Now with the conferences . Now we go back to where we are today . We're here in Toronto for Fabtech Canada . You got Fabtech USA . It's extremely successful . You know the normal stream of Chicago , atlanta , chicago , las Vegas Fantastic . If anyone gets a chance you must go . Chicago is my favorite one , it's wonderful . But why Canada ? Why at all ?
You know there is the MME shows up here . There is other FMA things that you guys get involved with on smaller scales . Why was there a decision to like let's make a Fabtech Canada ?
So we support our customers number one .
Yeah .
We presented the opportunity to our exhibitor base to help them grow their market and they accepted this opportunity and they believe in it and they want to serve this marketplace .
Yeah , but we can't . It's just like that .
That simple , is that ?
the same way with Mexico .
Yeah , mexico same thing . Our community wanted to penetrate that market . We had an opportunity to go down there help them do that been very successful .
Uh , mexico , growth rates are really accelerating yeah , yeah very successful event um , so that's why we're there I uh , I've been bugging your team for a while now to send me to Mexico , because I speak Spanish and my kids are half Mexican . I'm like I should be in Mexico , guys , but it hasn't happened yet . So you know , it would be good .
We'd love for you to come . Yeah , absolutely . Is there any um prospects of other locations ? Have you thought of , you know , maybe , maybe outside of the Americas or the South America ?
So we're a North American-based organization and we shall stay North American-based . We'll stay there , yeah .
What about like Hawaii or ?
Puerto Rico . Well , it's North America , yeah .
Maybe for a holiday , but certainly not for Fabtech .
One of the questions that I've been fielded up here in Fabtech Canada from a lot of our membership is why Toronto , it may be the mecca for kind of headquarters but it's not the mecca of manufacturing . And I get asked why are we not doing these manufacturing shows in actual manufacturing hubs in the country ? You know , and is there a reasoning ?
So Fabtech is number one . We have to start with a facility that can host the event , right , yeah ?
So that takes five or six cities in Canada .
What's available .
Yeah .
And okay , you're available , but do you have the requirements needed for us to bring in heavy equipment ? What's ?
available ? Yeah , and okay , you're available , but can you , uh , do you have the requirements needed for us to bring in heavy equipment ?
Yeah , and the power and the weight and everything , yeah .
And that's see we end up here . Yeah , yeah , do you see this ever um scaling back or becoming bigger or changing what's the growth plan for the Fabtech ? Kind of show run .
So the Fabtech . It will always be representative of the market , so we seem to be having a very good week this week . We'll see what the customer feedback is and ultimately we have to listen to them , right , right , and we'll do what they tell us to do , ultimately .
What is it that fma is looking like ? If you , if you could say this is the one thing that I will consider a win from this week , you know what is it ? That you talk to your team and say , hey , let's really x this conference . You know ?
so for us , the win this week is the fact that , uh , we are here in the community and people are recognizing our new brand and mission . For us to introduce that into the marketplace and get the acceptance and excitement around our very three key principles Attract , develop , engage and I think we've taken a very good step forward in that this week .
That's good . I like the new color scheme . I like everything it looks fresh .
Yep , oh yeah it pops , it pops , yeah , and then , of course , making sure attendees have a good experience right . They're finding the products mix they need and our exhibitors , of course , on the other side are meeting the kinds of customers they need to have successful years well , I feel like this has grown this year from two years ago .
I feel like it's it's busy . I love to see that . Um , I know that our conference canwell , on the other side , is bigger than two years ago , so I'm sure that's fairly reflective on both sides of the wall . And you know , we really , we really enjoy these partnerships . It's almost like we should just partner on everything , Ed ?
I don't know , I'm just throwing it out there . You know , somebody told me once a long time ago it's better to own 100% of a dime than 20% of a quarter .
So partnerships are tricky .
They are , they are . But you know , if we've put it under the banner of collaboration , which is what we do here , it's really wonderful to see all the pieces come in . We got asked , you know , like are you okay with AWS ? We have welders walking around . They're like AWS is over there and you know , is that okay ?
I'm an AWS member myself and I run the CWB , so I think it's okay . We're associations , we're here for the betterment of our industry . If we start bickering amongst ourselves , then we're really not going to get anywhere right , yeah , exactly . What's next for you ? For the plan ? The rebrand came out .
As president and CEO , where do you want to see your driving force going forward with the company in general ?
So for the organization FMA , we want to continue to develop content around metal fabricating that people find exciting , useful and engage with to help them . Again , it's all about supporting the success of our industry and businesses and the development of the people who work in our industry . The very simple mission yeah , you got the podcast going .
I was on it this morning . It was fantastic . We had a lot of fun yeah , dan davis and his team are doing a great job .
Uh , you know , dan's funny in that he was kind of uh I would say skeptical at first when we introduced the idea of a podcast .
And now 50 podcasts in .
he's a natural , so there's a lot of pride on our part to watch him blossom in that format .
You must have known you had something there . Yeah , you know . He's discovered it along the way . And he's pretty good at it right , he is pretty good at it .
He's having a lot of fun and it helps to re-engage us because you know it's something new and a new way for us to communicate and attract new people into the industry , right age differences . We know we .
Our job is uh , content providers is is to provide it in platform agnostic ways right and make it available to however you want to consume , just accessible to everybody , right wherever you , however , you take it in right so you know , in the us the average age of our reader is 50 plus years old .
We still have a very viable print product in the large tabloid size . Maybe our , our type size has grown a little bit so it's easier to read over time . Don't , don't tell them they're gonna feel bad uh , but that's yeah , you know there's still a great value and people still want it . Get it that way .
So I still get mine in the mail . We still deliver it . That way .
Um , but then we have the website thebevergatorcom . We're doing programmatic uh campaigns that integrate social media to help our customers reach their target audiences using our first party data . That's a growing area that's very exciting .
That's going to be big going forward very exciting for us , um , and just trying to stay on the front edge , not the bleeding edge the front edge of advancement and opportunities .
Yeah , to help people reach and talk to one another Awesome . Well , to finish up the interview , let the people know how to get ahold of FMA . How do they reach out for any of this information ?
FMA MFGorg .
FMA MFGorg . Awesome , boom . Well , thank you so much , ed , for coming on the show . I know this is a busy , busy time for you and all of us , and I'm glad you took the time out to be here . I appreciate the opportunity to speak with you and uh , have a great week and great success at the show .
We'll have lots of fun and , for all the listeners out there , keep downloading , sharing and commenting on our podcasts . We're having lots of fun here in Fabtech
¶ Welding Podcast Episode Preview
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Produced by the by the CWB Group and presented by Max Hulman , this podcast serves to educate and connect the welding community . Please subscribe and thank you for listening .
