What's Different About Selling A Service, With Greg Lewis

The CRO Spotlight Podcast

Oct 18, 2022•44 min•Ep. 22

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Episode description

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

What's fundamentally different about selling a service vs selling a product? Let's find out.

In this episode, Warren and Lupe are joined by Greg Lewis, Chief Growth Officer - Communications at Syneos Health Communications. They take a deep dive on what's different about selling a service vs a product, from go-to-market strategy to the sales cycle. They also cover the value of relationship building, and how to insulate your sales function from staff turnover.

🔗 LINKS

Connect with Greg on LinkedIn.

You'll find Warren and Lupe on LinkedIn too.

Be CRO-ready from day 1 with Warren's CRO Accelerator course here.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

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