Ep. 53: How to Make a Living as a Creator — from a podcasting expert ft. Amanda McLoughlin
Episode description
This week Francis is joined by podcasting Amanda McLoughlin, CEO of Multitude and co-host of the podcasts Spirits, Attach Your Resume, and Join the Party. Amanda began her journey as a creator vlogging on YouTube and has since spent over a decade in the podcast space.
Amanda's Podcasts:
Timestamps:
00:00:00 Introducing Amanda McLoughlin
00:01:29 Building a network through the early YouTube community
00:05:04 How the podcasting world has changed over the past decade
00:11:02 Forming Multitude
00:15:56 Building a top 0.1% without the algorithm
00:25:53 Podcast listeners are the most valuable audience
00:31:20 The most valuable thing you can do is say no
00:33:58 Diversifying your revenue streams
00:35:52 Sustainable creator-led businesses to model
00:38:53 Your podcast doesn't need to be profitable to be valuable
00:40:08 Never host your podcast with Spotify
00:45:58 All creators are a business
00:52:33 Platforms need creators, creators don't need platforms
00:56:13 Attach Your Résumé: stories behind seismic events in digital media
01:01:46 What NOT to focus on as a creator