Ep. 42: The blueprint for growing your business online ft. Matt McGarry

This week Francis is joined by Matt McGarry, also known as the Newsletter Guy. They discuss his agency Growletter, the nuances of newsletter-only businesses, the challenges of monetization, and the evolving role of creators in the media landscape.

Newsletter Marketing Summit: https://newslettermarketingsummit.com

FOR $200 OFF, USE CODE: CS200

Newsletter Operator: https://www.newsletteroperator.com

Growletter: https://growletter.co

Write Grow Sell: https://writegrowsell.com

Matt McGarry: https://x.com/JMatthewMcGarry

00:00:00 Introducing Matt and his businesses

00:01:12 Breaking down Matt's multiple income streams

00:04:52 Newsletters are NOT a business model

00:08:24 CPA is not as important as you think

00:16:06 Creating a winning ad to grow your newsletter

00:19:24 Why you should not start a newsletter only business

00:23:21 Do not paywall your best content

00:29:19 The key to monetizing your audience

00:36:10 The devolution from media founder to creator

00:41:36 The difficulties of marketing a podcast

00:47:13 Maximizing reach and engagement by repurposing content

00:52:55 The must-haves for a growing newsletter

00:56:30 The most saturated areas in the newsletter world

00:59:46 Newsletter trends for 2025