Ep. 36: Making big bucks with a small audience ft. Lex Roman
Nov 21, 2024•52 min
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Episode description
This week Francis is joined by creative entrepreneur, Lex Roman. Lex is a freelance growth marketer with two newsletters, Journalists Pay Themselves and Revenue Rulebreaker.
Journalists Pay Themselves: https://journalistspaythemselves.com/
Lex's Website: https://lexroman.com/
00:00 The Multi-Hyphenate Journey of Lex Roman
04:00 Defining Creators and Creative Entrepreneurs
10:53 Monetization Strategies for Creators
15:43 The Boutique Creator Model
19:00 Revenue Streams and Success in the Creator Economy
23:33 The Role of Journalists in the Creator Economy
26:22 Virtual Events and Controversial Takes
33:27 Understanding Subscription Fatigue
40:44 The Overvaluation of Social Media for Growth
45:19 The Future of Internet Columnists
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