60: Why Your Email List Isn't Growing + My 4-Step Visibility Fix
Episode description
Your Instagram is getting engagement, you're showing up consistently, but your email list? Crickets. If you've been wondering why your freebie isn't converting or why nobody seems to care about your newsletter, this episode is for you. I'm breaking down the real reason your email list isn't growing from Instagram—and spoiler alert: it's probably not what you think. You'll learn exactly how often to promote your list (without being annoying), how to bridge the gap between your content and your email signup, and why your newsletter might be the quietest (and most underused) part of your business right now.
*Check out the full show notes for this episode HERE.
Things I cover inside this episode:
- Why helpful content doesn't automatically equal strategic content—and how to make your posts actually move people onto your list
- The exact question I ask myself before every post to create a clear next step for my audience
- How to promote your newsletter or freebie every single week without sounding like a broken record
- Why your freebie might be too vague, too random, or completely disconnected from your offers (and how to fix it)
- How to sell the experience of being on your email list—not just the signup link
Resources & Links mentioned in the episode:
- My Content Pillar Episode (Episode 12) - where I walk you through the exact exercise that helped me get crystal clear on what I want to be known for
- My Content Trifecta Episode (Episode 16) - how I start with one podcast episode and repurpose it into my newsletter, Instagram posts, and stories
- 5 Steps to Starting Your Email List (free resource) - perfect if you don't have a list yet or you're collecting emails but not nurturing them
- Start and Grow Your Email List (live program waitlist) - my signature email program for building an email list that actually converts
Connect with me:
🫶🏼 Follow me on Instagram for daily insights
🫶🏼 Join my 321 Create Newsletter for weekly content tips
🫶🏼 Check out The Content Coven Membership
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