The Create Unknown - podcast cover

The Create Unknown

Unknown Media & Studio71www.studio71.com
The Create Unknown interviews the most successful online creators to reveal how they got started and how they keep going. iDubbbz. Vsauce. Casey Neistat. iJustine. PsychicPebbles. We talk to the YouTubers, artists, and streamers who exemplify our mantra of “Make Something. Mean Something.” Part high-level analysis, part hopelessly stupid, Kevin Lieber and Matt Tabor from Vsauce2 dissect the complex business, the unpredictable drama, and the uncertain future of creating online. We’ll see you in The Create Unknown, Space Cowboys. For advertising opportunities please email [email protected]   We wanna make the podcast even better, help us learn how we can: https://bit.ly/2EcYbu4  Privacy Policy: https://www.studio71.com/us/terms-and-conditions-use/#Privacy%20Policy

Episodes

Alchemy and Dissolving Bodies with NileRed

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown When we first met NileRed several years ago, we talked about making moonshine out of toilet paper. A few months later, he’d actually figured out how to do it. No one makes chemistry more interesting or engaging ...

Oct 14, 20221 hr 44 min

Jabrils on AI and Zoomer Loneliness

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown Jabrils is more than grilled cheese. He’s uniquely positioned to weigh in on everything from what artificial intelligence will do for us – and to us – in the future, to how technology affects our basic humanity....

Oct 07, 20221 hr 25 min

Quiet Quitting is Garbage

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown We’ve got a problem with “Quiet Quitting,” which is the tactic of doing the absolute bare minimum at a job as a form of protest and to preserve both energy and sanity due to feelings of exploitation. Kevin think...

Sep 30, 20221 hr 41 min

Creating the Unknown with Ben Webster

Post your first job FREE: https://linkedin.com/create Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown You’d better like Unknown Sausage, because Producer Ben Webster is here to explain how it’s made. We’ve wanted to do an episode with Ben for a while because ...

Sep 23, 20221 hr 17 min

Chris Ray Gun's Boiling Ocean of Hot Takes

Join Our Patreon: https://www.patreon.com/thecreateunknown Chris Ray Gun’s content has evolved, but he’s closer to being himself than ever – and he’s putting in more time podcasting, streaming, and making videos than even seems possible. Now that he’s living alone, who’s going to hold the camera? Separating where you work and where you live is complex. Is it best to have a totally different room and setup? Or can you make it work, and actually be happier, when everything you do all day is seamle...

Sep 16, 20222 hr 9 min

That Joke Isn’t Funny Anymore, but Lou Perez Is

Join Our Patreon: https://www.patreon.com/thecreateunknown Comedian Lou Perez is launching his book “That Joke Isn’t Funny Anymore” with us, and having Lou on is something we’ve looked forward to for a long time – after all, we’ve known him for about 7 years now. He’s a product of New York City, specifically Queens, and that’s what made being forced to sit outside at one of his favorite pizzerias a truly harrowing experience. It was pizza so good he’d ‘schlep through streets of shit’ to get it… ...

Sep 09, 20221 hr 30 min

Schlatt's Creator Advice Is Give Up

Join Our Patreon: https://www.patreon.com/thecreateunknown There’s only one way to start a conversation with Jschlatt, and that’s a detailed examination of the social interactions that undergirds deli meat transactions. Getting the perfect slice of meat is a delicate balance of conversation and mouth feel, right down to the millimeter. We get serious as Kevin pulls a remarkable recent statistic about 98% of kids wanting to become social influencers. Schlatt’s advice? Quit – and he’s got compelli...

Sep 02, 20222 hr 14 min

ManyKudos -- Not Safe For Work

Post your first job FREE: https://linkedin.com/create Join Our Patreon: https://www.patreon.com/thecreateunknown We're back on Tuesday with jschlatt, and his return into the Unknown will likely be peppered with cereal residue and conflict. We're prepared. We're ready to fight. Tuesday, 6pm ET. On to the Kudos... It’s Kudos time, which also means it’s jelqing time. And toilet time. Sometimes you do something and wonder how your life went so wrong – or so right. This is one of those episodes. Ther...

Aug 26, 20221 hr 33 min

We Respond to Our Zoomer Critics

A broad range of people listen to The Create Unknown, from high schoolers to retirees. Occasionally that leads to some misinterpretations, and we’ve run head first into a few of those recently. It’s time to throw down. We clear up what we meant by our shared worldview that we talked to PsychicPebbles about – namely, that things are getting much, much better, and that life is just a lot easier than it used to be. Does that mean we’re out of touch with current problems, or that we don’t think they...

Aug 19, 20222 hr 7 min

Rusty Cage’s Backyard “Lemonade Stand”

Rusty Cage is a comic book artist, musician, YouTuber, and now… controversial carpenter. We discuss his ongoing series documenting the building of a backyard “lemonade stand” that would make Marie Antoinette shiver. Kevin throws out several concepts he’s been mulling over in recent weeks including the Mr. Beastification of YouTube, the death of the full-time creator at the hands of TikTok, and the advancement of nuclear-level clickbait swallowing all the views. But ultimately, both Kevin and Rus...

Aug 11, 20221 hr 57 min

Nerdwriter Escapes into Meaning

The gold standard of the video essay genre on YouTube is Nerdwriter, and between a decade of videos and a book about to drop, Evan’s got a lot to talk about. We start off with a bit of failure: the novel that got Evan on YouTube in the first place, and we analyze why it just wasn’t very good. It *was* successful in the sense that it kicked off an amazing career of writing for video and now a collection of essays – and he successfully avoided the worst thing in the creative process, which is star...

Aug 05, 20221 hr 33 min

PsychicPebbles Opens His Brain For Us

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio: https://maingear.com/vybe/ Post your first job FREE: https://linkedin.com/create We start off our 2+ hour biannual neurological exam of PsychicPebbles’ lizard brain with a grim comparison of the Smiling Friends and Vsauce fandoms – and a realization about the rewatchability of both endeavors. Jimmy Carter is set to trade in the peanut farm and Habitat for Humanity for a b...

Aug 01, 20222 hr 27 min

Drew Durnil: Geography Jester and Empire Builder

Thanks to MAINGEAR for speeding up *everything* for us. Check out the VYBE line that’s making up the core of Matt’s new studio: https://maingear.com/vybe/ Post your first job FREE: https://linkedin.com/create Drew Durnil is one of the most prolific creators we know, and he’s dropped over 500 videos since we talked to him a year and a half ago. All that may have culminated in a theory that the next great world event will center on a tiny city-state with a 12-person army. Or maybe not. It’s extrem...

Jul 29, 20222 hr 1 min

Charity Croff’s Infinite Pursuit of Knowledge

We met Charity Croff in a really, really strange way – and before we were even out of the car, we’d invited him on The Create Unknown. He represents the new generation of educational/informational creators, and he got started by crushing a million views about a week after one of his first videos. He had to jump a few hurdles to get where he is. School wasn’t a fit and people around him didn’t quite understand how online content creation worked. But without defining himself in the face of those c...

Jul 15, 20221 hr 12 min

No VidCon for Old Men

We’re alive. BARELY. Did we go to VidCon, an event that Kevin has been featured at for a decade? Or… did we go to TikTokCon for the very first time? The answer to both questions appears to be YES. The highlight of the trip was hanging out with the TCU community, from an incredible dinner (and 40oz. steak) with Minty, Michael, and Andy, to a breakfast with Doejens and both past and future TCU guests. The lowlight? WE ALL GOT COVID, and we’re arbitrarily deciding that ManyKudos was the Patient Zer...

Jul 09, 20221 hr 23 min

Our Serious Advice for Creatives

There’s no sense in talking about creativity week after week without discussing the things that get in the way… because there are a lot of them. They can ruin days, months, years, and even a lifetime of great ideas. So how does a creative navigate that mix of life and workflow in such a way that they execute their vision and maybe even make a full-time, decades-long career out of it? Kevin’s got a water pitcher metaphor courtesy of Rosanna Pansino that turns out to be absolutely amazing at descr...

Jun 17, 20221 hr 50 min

Evil Uno: AEW’S Masked Gamer

Evil Uno has spent nearly two decades grinding upward in a physically and mentally grueling career that combines athleticism and performance – and even though he’s with All Elite Wrestling, he’s made time for gaming. Evil Uno is one of the new, rare breed that’s managed to combine his creative interests and crossover in a way that makes millions of people happy, and we want to know how that actually works. Apparently, it starts with a 6-pack of Super Nintendos. Uno’s got a travel schedule that m...

Jun 10, 20221 hr 35 min

TierZoo: Ranking the Animal Kingdom

First off, we’d like to wish the infamous Ben W a happy 3-year anniversary with The Create Unknown and Unknown Media. Here’s to 33 more years with a 333% reduction in pay! No one goes deep into the animal kingdom the way TierZoo does. Between analysis and rankings, TierZoo’s entryway into serious zoological thought has familiar roots: a similar concept to Vsauce. Magic: The Gathering and Runescape videos paved the way for something we never really see… instant success. Like, literally his first ...

Jun 03, 20221 hr 26 min

BlameSocietyFilms: Chad Vader, Board Games and Beer

The comedy duo of Aaron Yonda and Matt Sloan has seen it all, from going viral before YouTube to playing board games with an online community of friends. Kevin’s known them for years starting with a meetup in New York City, but it probably wasn’t as epic as them getting beers with Dan Harman. Back then, anything was fair game including rolfing… but they might regret not vomiting in each other’s mouths. After massive success with Chad Vader, Aaron and Matt evolved into Beer and Board Games. They’...

May 27, 20221 hr 33 min

Top Gun and Neil DeGrasse Moon Hate

The quintessential 80’s action film Top Gun appears to be a cultural litmus test – everyone seems to think it’s either abysmal or amazing and not much in between. Matt’s on Team Cruise, but Kevin thinks the entire movie is… boring. And underwhelming. And just plain dumb to the point that he wouldn’t recommend it to anyone. Why? Because there’s no real problem in the whole movie. Everything is just too low stakes. Matt thinks the Cold War context and Maverick’s nature are enough. The redemption s...

May 20, 20221 hr 53 min

Rick Beato: Video Games Killed The Radio Star

Post your first job FREE: https://linkedin.com/create Rick Beato is ‘Everything Music’ and more. He’s played, taught, and produced music for over four decades, and his unique expertise in analyzing songs and the people who play them has resulted in an extremely popular YouTube channel. But how do you get to the point where you casually and appropriately mention someone like Steve Vai? Rick explains his massive acquisition of stems from 20 years ago, and it turned out to be a fortuitous trade. He...

May 13, 20221 hr 29 min

Sniping Soup is Stupid on Purpose

Sniping Soup is pretty much living the dream: video games, a metal band, and hanging out with his friends every day. It’s been a decade since he first uploaded on YouTube, and now he’s got an audience for both streaming and music. And while he’s not much of a fighter, he does like to mosh – even if he has to witness near-deaths from balcony jumps. He does like some tame music, and when you watch a video of Soup ripping on kids in Rust, it’s hard to imagine him listening to Movements. The real qu...

May 06, 20221 hr 48 min

Sean Malone on Why People Suck at Economics

There’s no one better at explaining economics in an interesting, non-obnoxious way than Sean Malone and his Out of Frame channel. It’s such an important subject, but very few people are truly interested – and only a portion of those want to learn as opposed to just spreading their own beliefs. In terms of creating compelling YouTube videos, it’s a challenge. And occasionally it goes wrong – like with Sean’s Arcane video. It turns out those commenters were more interested in critiquing what he di...

Apr 29, 20222 hr 1 min

Safemoon and the Evolution of CoffeeZilla

Post your first job FREE: https://linkedin.com/create The man who used to make excellent educational videos you could watch as you drank a cup of coffee in the morning has evolved into a stone-cold assassin of all things fraudulent – and Coffeezilla’s massive investigative video on Safemoon might be his most important work yet. It didn’t take him much time to realize that Safemoon’s model just… didn’t make sense. But after 11 months of interviews and research, he’s put out a banger that lays bar...

Apr 22, 20221 hr 43 min

Barely Sociable on Dangerous Mysteries, Taboo

It feels like everyone on YouTube is telling long-form stories now. But in the last 2 years, one channel has exploded by mixing intriguing investigations, a commitment to the truth, and a voice like hot butter. Barely Sociable’s latest target is the music industry, and after spending a little time asking him about it, the industry’s perverse incentives lay bare a recipe for crazy. Barely goes over details from the CIA handbook for assassinations (!) as he goes into how musicians can subject to a...

Apr 15, 20221 hr 49 min

Jared Bauer: Wisecrack to Wisdom

You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ Jared Bauer is one of the few people on YouTube who has built something massive and then moved on, and his journey from Wisecrack to his own total reinvention sounds like it’s just getting started. It doesn’t take long for us to realize that Jared is on another level when it comes to understanding the busines...

Apr 08, 20221 hr 20 min

The Immortal Passion of HappyConsoleGamer

Post your first job FREE: https://linkedin.com/create You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ Johnny Millenium isn’t just the HappyConsoleGamer, he’s probably the most genuine old-school nerd on YouTube. In a sea of angry video game guys, Johnny just wanted to talk about the games he loved – obscure titles like Ys and Phantasy Star. 14 years later,...

Apr 01, 20221 hr 24 min

The Crossroads of Eggy

You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ The online journey of Eggy is nearly unrivaled, with arcs that include societal commentary, spitting bars, appearing in documentaries and being a person of interest to the FBI. After one of the longest, strangest trips any online persona has taken, Eggy is at a crossroads – and we’re here to figure out what h...

Mar 25, 20221 hr 47 min

Brady Haran: YouTube's One-Man Liberal Arts Degree

You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ No one in YouTube’s educational universe is more productive than Brady Haran, with literally thousands of videos that cover math, computer science, chemistry… if it’s interesting, Brady has probably made a video about it – or he’s planning to. Surprisingly, or not so surprisingly, the roots of all that massiv...

Mar 18, 20221 hr 43 min

James Rolfe Talks the Angry Video Game Nerd

You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ Few YouTube creators have had an impact as large as James Rolfe’s, with the Angry Video Game Nerd videos constantly cited by TCU listeners as having inspired their work – including Kevin. James, AVGN, Cinemassacre and the ecosystem they’ve built over the last 15 years paved the way for video game commentary c...

Mar 15, 202254 min
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