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The Copywriter Club Podcast

Ideas and habits worth stealing from top copywriters.
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Episodes

TCC Podcast #332: Going Viral on Tik Tok and Other Copywriting Adventures with Chloe Barnes

Chloe Barnes is our guest on the 332nd episode of The Copywriter Club Podcast. Chloe is a copywriter and creator coach who made her freelance gig a full-time income. After going viral on a little platform known as TikTok, Chloe has been able to grow her business by building her personal brand. But what makes good content and how can you use the platform to your advantage? Tune into the episode to find out… You’ll also hear: Why she ended up studying abroad in Sweden and how it changed the projec...

Feb 28, 20231 hr 13 min

TCC Podcast #331: Neuroscience, Productivity, and Building Something Unique with Anne-Laure Le Cunff

Anne-Laure Le Cunff is our guest on the 331st episode of The Copywriter Club Podcast. After deciding to go back to school to study neuroscience, Anne-Laure created a newsletter that turned into the thriving business known as Ness Labs, a science-based learning community to become more creative and productive without the burnout. Anne-Laure shares how business owners can minimize content overload and make their lives simpler. Here’s how the conversation goes: Why Anne-Laure decided to go back to ...

Feb 21, 20231 hr 14 min

TCC Podcast #330: The New Ironman, Book Releases, and AI with Kira Hug and Rob Marsh

On the 330th episode of The Copywriter Club Podcast, Rob and Kira sit down after two weeks of in-person retreats to share what they’re most excited about in 2023. Between new conversations around writing a book, learning new languages, competing in an Ironman, and AI and ChatGPT, you’ll want to tune into the few surprises Rob and Kira have up their sleeve. Tune into the podcast to find out: Who’s going to learn Italian – Rob or Kira? Did Rob actually bike 200 miles in one day?! Is Kira going to ...

Feb 14, 202338 min

TCC Podcast #329: From Zero to 300K with Steph Trovato

Steph Trovato is our guest on the 329th episode of The Copywriter Club Podcast. Steph is a copywriter who has been able to scale her business to $300k a year in just 3 years. In this episode, she shares the tools, strategies, support, and systems she’s put in place along the way to make it happen. Here’s a breakdown of the conversation: How Steph went from marketer for dental practices to freelancer and copywriter. Why she had to make the jump to full-time in her business and how she earned her ...

Feb 07, 20231 hr 23 min

TCC Podcast #328: Generating Income from Multiple Businesses with Andrea Grassi

Andrea Grassi is our guest on the 328th episode of The Copywriter Club Podcast. Andrea is a serial entrepreneur with 6 businesses, and he shares how he’s able to manage, build, and grow each business. If you’ve ever thought about expanding your sources of income, you’ll want to tune into this episode. Here’s how the conversation goes: How Andrea became a marketer and entrepreneur. The reality of growing a business. Why he decided to start a second business… and a third business and… The most imp...

Jan 31, 20231 hr 15 min

TCC Podcast #327: Kindly… Get Over Yourself with Mike Garner

Mike Garner is our guest on the 327th episode of The Copywriter Club Podcast. Mike is a message consultant who focuses on story-based emails that build connections and convert for small businesses. If you’ve ever struggled to share your story in a way that’s true to you, this episode will give you the inspiration to make it happen. Here’s what we chat about: How Mike went from translator to copywriter and how he uses his past experience today. The art of copywriting vs the art of other forms of ...

Jan 24, 20231 hr 6 min

TCC Podcast #326: From QVC Model to Email Strategist with Tara Lassiter

Tara Lassiter is our guest on the 326th episode of The Copywriter Club Podcast. After a 12-year career as a model and actress for QVC, Tara shifted into the copywriting space and became an email strategist. Whether you need to up your networking skills, need to make faster decisions, or you want to dabble into the world of TikTok, you’ll find yourself scribbling notes through the entire episode. Why Tara went from model and actress for QVC to email strategist. How is QVC similar to copywriting? ...

Jan 17, 20231 hr 14 min

TCC Podcast #325: From Solo Copywriter to Thriving Agency Owner with Chanti Zak

Over 271 episodes later, we’ve FINALLY brought back Chanti Zak for the 325th episode of The Copywriter Club Podcast. From solo copywriter to agency owner, Chanti breaks down her journey over the last few years, and how she became known as THE quiz funnel expert. Her insights on growing a thriving business are ones you won’t want to miss. Here’s what we talk about: Why Chanti made the decision to hire a team and how it’s helped her grow her OWN business. Hitting a 50/50 revenue mark between clien...

Jan 10, 20231 hr 21 min

TCC Podcast #324: Breakthrough Advertising Mastery with Brian Kurtz

Our guest on the 324th episode of The Copywriter Club Podcast is Brian Kurtz. His 3rd appearance on the show is a good indicator that there’s no lack of what Brian is able to share with our audience. From gaining rights to one of the most notable books in advertising history to teaching copywriters how to be better marketers, this a conversation you won’t want to miss. Here’s what we cover: What Brian learned from having a near-fatal stroke at the same time as a book launch. Why he decided to la...

Jan 03, 20231 hr 42 min

TCC Podcast #323: Unflubbify Your Writing with Sara Rosinsky

On the 323rd episode of The Copywriter Club Podcast, Sara Rosinsky joins the show. Sara’s initial career plan was to be a stand-up comedian, but ultimately she decided to focus on her very enjoyable day job in a Boston advertising agency, writing copy. Sara is also the author of Unflubbify Your Writing: Bite-Sized Lessons to Improve Your Spelling, Punctuation, and Grammar, a book intended to help people avoid making common mistakes in English. Sara’s career spans from agency life, to in-house, a...

Dec 27, 20221 hr 21 min

TCC Podcast #322: How Understanding Yourself Makes You a Better Business Owner with Martha Barnard-Rae

Martha Barnard-Rae joins the show for the 322nd episode of The Copywriter Club Podcast. Martha is a copywriter and TEDx speaker who opens up the conversation about how getting to know yourself makes you a better business owner. After an ADHD diagnosis, she’s learned to put a different lens on her business and lean into tools and resources that work for her, and let go of what doesn’t. This episode reframes what we understand about ADHD and self-discovery and it’s one you won’t want to miss. How ...

Dec 20, 20221 hr 17 min

TCC Podcast #321: How to Grow on TikTok, Build a Personal Brand, and Navigate Change with Mariam Vossough

Mariam Vossough is our guest on the 321st episode of The Copywriter Club Podcast. Mariam is a copywriter and scriptwriter who is breaking into TikTok as a means to connect with her ideal client: Gen X women. The insights she shares will not only help you become a better writer but just might give you the courage to give TikTok a shot. Here’s what we talk about: Mariam’s start in the cutting room and how she became in charge of the entire story office. Her transition to children’s author after be...

Dec 13, 20221 hr 27 min

TCC Podcast #320: Reflecting on 2022 and Planning for 2023 with Rob Marsh and Kira Hug

On the 320th episode of The Copywriter Club Podcast, Rob and Kira sit down to debrief 2022. What worked? What didn’t? And what’s coming up in the month of December and into the new year? As you begin to reflect on the past year and plan for the next, you’ll find advice and book recommendations to guide you into a successful 2023. Here’s how the episode breaks down: Why you need to join the Strategic Growth Plan challenge TODAY. The difference between how Rob and Kira change their behavior. Tryin...

Dec 06, 202236 min

TCC Podcast #319: Building a Sustainable Content Writing Business with Sue Bowness

Sue Bowness is our guest on the 319th episode of The Copywriter Club Podcast. Sue is a content writer and professor who helps her clients and students tell better stories through content. In this episode, she shares her insights on the content writing industry and how it’s changed over her two-decade long freelance career. Tune in to find out: The real difference between being a business owner vs being an employee. The mindset reframe you need to take on when you decide to start your own busines...

Nov 29, 20221 hr 17 min

TCC Podcast #318: Marketing Automation with Simon De Brito

Simon De Brito is our guest on the 318th episode of The Copywriter Club Podcast. Simon is a Marketing Automation Specialist who creates inbound marketing strategies in order to turn prospects into customers. Not only does this episode give you the inside scoop on inbound marketing but just how different buyers are in different parts of the world. Tune into the episode to find out: What is inbound marketing and what does a Marketing Automation Specialist even do? How the different stages of aware...

Nov 22, 20221 hr 26 min

TCC Podcast #317: Scaling to $20k Months Her Own Way with Tori Autumn

Tori Autumn is our guest for the 317th episode of The Copywriter Club Podcast. Tori is an email strategist and copywriter who helps coaches and course creators grow their businesses through fervent messaging. In this episode, she spills how she's quickly grown her copywriting business and what she's had to shed to make it happen. Here's what you'll find: How Tori went from broadcast journalism to self-love coaching to copywriting. What to do when jobs don’t go the way you planned them to. The ba...

Nov 15, 20221 hr 12 min

TCC Podcast #316: Balancing Parenthood and Business and Improving Boundaries with Kirsty Fanton

We’ve invited Kirsty Fanton back on the show for the 316th episode! Kirsty is an ex-psychotherapist turned launch copywriter and on top of running a thriving copywriting business, she’s also a new parent. Her expertise in the psychotherapy world makes her the best person to chat boundaries around not just navigating parenthood and business, but creating better boundaries for ourselves as a whole. Here’s what you’ll find in the conversation: How Kirsty’s business has changed since our first inter...

Nov 08, 20221 hr 33 min

TCC Podcast #315: Building a Profitable Business without a Website, Email List, or Social Media with Rob Perry

Rob Perry is our guest on the 315th episode of The Copywriter Club Podcast. Rob Perry is a SaaS and B2B copywriter and consultant who has built a solid pipeline of clients without using a website, email list, or high-profile social media presence. In fact, he grew his business using a platform you may be familiar with: Upwork. How’d he do it? And could you do the same? Stick around and find out: How Rob went from President of sales to copywriter and how he leveraged his skills. The struggles of ...

Nov 01, 20221 hr 10 min

TCC Podcast #314: Brand Strategy, Building Momentum in Business, and Doing Things that Scare You with Liv Steigrad

Liv Steigrad is our guest on the 314th episode of The Copywriter Club Podcast. Liv is a copywriter and brand messaging strategist with a psychology and sociolinguistic background. She helps her clients create powerful brands through her B.R.A.V.E framework, and in this episode, she breaks down how copywriters can use it to build their own brands. Here’s how the conversation went: Does a psychology degree help in being a better copywriter? How to get better at voice of customer research. Making f...

Oct 25, 20221 hr 29 min

TCC Podcast #313: Meaningful Differentiation: How to Stand Out in a Crowded Market with Todd Brown

On the 313th episode of The Copywriter Club Podcast, Todd Brown makes an entrance on the show. Todd is an expert marketer with over 15 years of experience and in this episode, you’ll find out how he went from making $8.50 an hour as an overworked employee to creating a sought-after marketing approach other experts utilize in their own direct response marketing campaigns. The conversation goes a little like this: Where Todd got his start in the direct response marketing industry. What he learned ...

Oct 18, 20221 hr 45 min

TCC Podcast #312: Grow Your Copywriting Business the Funnel Way with Jenn Spivak

Jennifer Spivak is our guest for the 312th episode of The Copywriter Club Podcast. Jennifer is the CEO and founder of The AdGirls Agency, and she’s helped hundreds of businesses generate millions of dollars on Facebook and Instagram with the use of simple funnels. In this episode, she breaks down her funnel process and how copywriters can implement a low ad-spend approach to lead generation. Here’s how the conversation went: How Jennifer got into the entrepreneurial space and her mission behind ...

Oct 11, 20221 hr 22 min

TCC Podcast #311: Empathy in Marketing with Peta O’Brien-Day

On the 311th episode of The Copywriter Club Podcast, Peta O’Brien-Day joins the show to discuss… Politics. But not in the way you’d imagine. Peta is a copywriter and messaging strategist who educates her audience on how to tread in delicate territory by leading with empathy in marketing their efforts. Here’s how the conversation goes: Her background in social work and learning how to empathize with teenagers by building relationships. What’s the secret? Working in mentally challenging conditions...

Oct 04, 20221 hr 17 min

TCC Podcast #310: The 2022 Copywriter Salary Report and How to Get Better at Prospecting with Rob Marsh and Kira Hug

On the 310th episode of The Copywriter Club Podcast, Rob and Kira sit down and chat about what’s new in the world of The Copywriter Club. Catch up and tune into what needs to be on your radar for the last quarter of the year. Here’s what they talk about: The 2022-2023 Definitive Guide to Pricing for copywriters – and how you can apply it to your business. What’s the difference in salary between content writers and copywriters? Do you need a degree to be a copywriter? (new blog alert!) Do copywri...

Sep 27, 202238 min

TCC Podcast #309: Improving Your Customer Research Process with Melissa Harstine

Melissa Harstine is our guest for the 309th episode of The Copywriter Club Podcast. Melissa is a Customer Research Strategist who helps her clients pull out the best insights for her clients, so they can increase their reach and results. In this episode, Melissa gives us a breakdown of how we can all increase our customer research skills and why they matter in the first place. Check it out below: Melissa’s beginnings as a journalist at a small nonprofit for the elderly and how she was able to co...

Sep 20, 20221 hr 10 min

TCC Podcast #308: Improving Your Sales Skills with Kristin Lajeunesse

Our guest for the 308th episode of The Copywriter Club Podcast is Kristin Lajeunesse. Kristin is an author and former digital nomad who has traveled to all 50 states in the U.S. and 21 countries on a mission to find delicious vegan food along the way. Her travels led her to copywriting and over the last couple of years, she’s built a thriving business. Here’s how her story goes: Kristin’s 3 lives and how they led her top copywriting. Starting a business on Fiverr before hiring a sales consultant...

Sep 13, 20221 hr 16 min

TCC Podcast #307: Overcoming Addiction, Scaling a Business, and Parenthood with Jenn Prochaska

Jenn Prochaska is our guest on the 307th episode of The Copywriter Club Podcast. Jenn is a copywriter who specializes in message strategy and websites. This episode is truly an inspiring journey as we hear how Jenn has navigated her way through addiction, motherhood, and scaling a thriving business. This episode will leave you with wisdom, practical business advice, and even a email marketing strategy… Here’s how the episode goes: Jenn’s 25 year background in sales and marketing and why she went...

Sep 06, 20221 hr 26 min

TCC Podcast #306: So You Want to Become a Screenwriter? with Jamie Jensen

On the 306th episode of The Copywriter Club Podcast, Jamie Jensen makes her second appearance on the show. Jamie is a copywriter, screenwriter, creative coach and some-day showrunner. Jamie’s many lives have led her to her absolute passion of screenwriting and helping other multi-passionate creatives discover how to balance it all. Here’s how the conversation went: What’s the difference between hitting a wall and burnout? Walking away from something that’s going well? How to create a step by ste...

Aug 30, 20221 hr 21 min

TCC Podcast #305: Sustainable and Cruelty Free Copywriting with Topaz Hooper

Our guest for the 305th episode of The Copywriter Club Podcast is sustainable and cruelty-free copywriter, Topaz Hooper. Topaz focuses on working with eco-friendly brands whose values align with her own. The slow fashion, environmentally conscious niche is growing rapidly, and Topaz spills all the details for those who are keen to join in on the movement to help the planet. Here’s how the conversation goes: How Topaz became a vegetarian and transitioned to veganism. Her beginning in the vegan co...

Aug 23, 20221 hr 21 min

TCC Podcast #304: Making a Big Pivot with Rick Mulready

On the 304th episode of The Copywriter Club Podcast, Rick Mulready jumps back on the show to talk about the changes and pivots he’s made over the last few years. Rick is a 7-figure business coach, online ads expert, and podcast host who has shifted to providing just one offer to his audience. This episode will walk through how he’s able to sustain his business with one offer while working just 25 hours a week. Here’s how the episode goes: Why he decided to pivot from FB ads to online business co...

Aug 16, 20221 hr 28 min

TCC Podcast #303: All About Blockchain with Joel Bergeron

Joel Bergeron is our guest on the 303rd episode of The Copywriter Club Podcast. Joel is a copywriter who specializes in blockchain technology and web3. His interview dives into the world of blockchain and how copywriters can learn more about this new technology and even pivot their careers into blockchain writing. Here’s how the interview goes: His transition from being a military policeman to international disaster services in Asia. Why he decided shift into marketing and how he found copywriti...

Aug 09, 20221 hr 8 min
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