Episode 35: Erica Jorgensen, Microsoft - How research and content strategy work together at Microsoft
Jul 06, 2021•34 min•Ep. 36
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Episode description
Erica Jorgensen offers an insight into content practices at Microsoft. From more content not being better, ensuring content is an asset and the relationship between content and brand. Erica’s chat with Kristina covers using style guides to talk the same language across teams, the way that content works with research and testing and measuring content.
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