Should the line between recruitment and employer brand exist?

There's so much change happening in recruitment, and it's giving recruiters a huge competitive advantage if they can just take it.

People are discovering opportunities in different, and so you really should start questioning whether conventional job board platforms should be sucking up huge budgets to drive candidate discovery.

EB? They're set up to fail. It's not realistic to expect 1 or 2 people to create diverse talent demand across a host of business functions when most needs come from a reactive place. They need more help.