This week Rachel and Lynne are chatting with Lizzie Mulherin, a freelance writer, brand strategist, and travel author. Lizzie shares her career journey and chats about: Having a business mindset when it comes to freelancing How to mix content work and journalism How to boost your confidence as a freelancer Whether you need to build a personal brand to make good money Common mistakes she sees writers making How to get the most out of AI Whether it is possible to make a good living through Substac...
Nov 10, 2024•44 min•Season 15Ep. 5
This week on the podcast, Rachel and Lynne are chatting with freelance writer, journalist, consultant and media trainer Sue White. As a highly successful freelancer, Sue is all about knowing your own worth and charging accordingly. She shares her career journey, why it's important to grow and adapt as time goes on and why you should never accept underpaid jobs. She talks about: Where and how she finds her clients Why journalists need to do copywriting and content to make a good living How she se...
Nov 03, 2024•58 min•Season 15Ep. 4
This week, Rachel and Lynne chat with B2B writer and coach Sarah Greesonbach. We reached out to her after seeing her great comments and funny posts on LinkedIn and we love her approach to freelance writing. We should point out that Lynne had some Internet issues near the end and had to drop out. Luckily Rachel and Sarah were able to complete the chat! During our chat we talk about: Why she loves B2B content work How she came back from burning out Why you need to master three parts of the client-...
Oct 27, 2024•42 min•Season 15Ep. 3
This week on the podcast Rachel and Lynne are talking about how to grow your businesses with Jenn Donovan. Jenn is passionate about small businesses (which is what a freelance career essentially is) and she talks about how you can use community to find clients and get support from your peers. In our discussion we cover: Her interesting career story, from lawyer to retailer to marketer Why she loves working in rural and regional communities How the power of community keeps small businesses alive ...
Oct 20, 2024•38 min•Season 15Ep. 2
And we are back! After a short post-Summit haitus, Lynne and Rachel are back with a new season and a great guest. And it's all about personality-driven email newsletters. Emails are having their moment in the sun right now - they don't rely on algorithyms that could change quickly or at the whim of a social media mogul and, when done well, can create a powerful conversation between companies and their clients. This week, journalist and content creator Steven Lewis talks all about creating email ...
Oct 13, 2024•1 hr 1 min•Season 15Ep. 1
It's just a few days before the biggest event of the year (in our calendars anyway!). It's time for The Content Byte Summit. Hosts Rachel & Lynne talk about the impressive line-up of speakers and all the panels and presentations they are looking forward to seeing this year. Some of the presentations include how to: → find new high-paying clients in your niche → hear how to tweak your website to make it work better for you → find out what editors want (and meet three who commission!) → create...
Sep 08, 2024•23 min•Season 14Ep. 32
Communications professional and content strategist Cameron Pegg is Rachel & Lynne's guest this week. Cameron talks about how his time at university helped him create better stories and what his early career in corporate communications taught him. Cameron talks about: The value of storytelling to create content Securing bylines while still at uni What he learned from working in radio Developing courses with Communication and Public Relations Australia How offering content strategy helps you c...
Sep 01, 2024•46 min•Season 14Ep. 31
This week on the podcast, Rachel is unwell, so Lynne is on her own talking with new author and court reporter Lucia Osborne-Crowley. Lucia's latest book, T he Lasting Harm, Witnessing the Trial of Ghislaine Maxwell, is a powerful examination of the trial of Maxwell and all the behind-the-scenes machinations with the victims and the lawyers. We talk about: How Lucia's background as a lawyer prepared her for this work How she worked with Maxwell's victims and shared their story The legal hoops she...
Aug 25, 2024•37 min•Season 14Ep. 30
This week on the podcast, Rachel and Lynne are chatting with Paul Merrill, a former editor in chief of weekly magazines, who established his own freelance content business five years ago. Paul talks about his early career in the golden era of magazines, the pressure of being a publisher in Australia and then how he set up his own business. Our chat covers: Finding work when you are starting out How his background in journalism helps him create interesting content His newly established niche of a...
Aug 18, 2024•39 min•Season 14Ep. 29
This week on the podcast, Rachel and Lynne have a special guest - voice actor Sarah Aubrey. A long-time actor, voice actor and freelancer, Sarah shares her career journey and how she found her niche in voice acting and voiceovers. She talks about: Training at NIDA and working as an actor Discovering her talent for voice work Managing the ups and downs of freelance life Coping with erratic cash flow How her agent makes her life easier - and does the hustling for her Setting up her own soundproof ...
Aug 11, 2024•46 min•Season 14Ep. 28
This week on the podcast, Rachel and Lynne chat with the inspiring Leonie Dawson. Leonie is a marketer, author and course creator, helping businesses develop their marketing - all in just 10 hours a week. We love her approach to work/life balance! In this episode, we chat about: Why social media is not the only way to market How you can find your audience How to think laterally about your marketing How to run a hugely successful business and still have a life Keeping a positive mindset, especial...
Aug 04, 2024•47 min•Season 14Ep. 27
This week on the podcast, Rachel and Lynne are chatting with Virginia Jen, subeditor, writer and now editor. Virginia has worked on some of Australia's most prestigious publications, including Vogue Living, Gourmet Traveller, Home Beautiful and InsideOut . Now at The Local Project, she shares her journey from print to digital and how the two mediums can work together. We also talk about: How she got her start in magazines Getting her dream job The importance of good grammar and syntax Working on...
Jul 28, 2024•44 min•Season 24Ep. 26
This week on the podcast, Rachel and Lynne are chatting with Austin L Church. Located in Nashville, Tennessee, Austin is a writer, marketer, and coach - and is one of the keynote speakers at The Content Byte Summit later this year. Austin chats about his background and his amazing $300k flywheel concept, which is all about how to earn good money, without burning yourself out. He talks about: Earning six figures the wrong way ... and the right way How to outsource well The true art of delegation ...
Jul 21, 2024•54 min•Season 14Ep. 25
Travel writer, editor and journalist Akash Arora is living the dream - and this week Lynne and Rachel chat to him about what it takes to be a travel writer, what it really means to be on the road almost all the time, and how to get a pitch over the line with him. Akash was actually in the Maldives in an over-the-water villa during our recording, which just added to the allure! We talked about: His early journalism career in India, interviewing Hollywood celebrities Moving to Australia and workin...
Jul 14, 2024•33 min•Season 14Ep. 25
This week on the podcast, Rachel and Lynne chat with freelance writer and author Rachelle Unreich. Rachelle talks about the journey to publication of her compelling memoir, A Brilliant Life , about her mother's story of surviving the Holocaust. She talks about how she used writing to help her through the grieving process, and what it was like to have a bidding war for this, her first book. Our discussion covered: Talking to her mother about her story while she was dying How she approached writin...
Jul 07, 2024•41 min•Season 14Ep. 23
This week, Rachel and Lynne chat with agency content director, Vanessa Keys. Vanessa shares her career journey from work experience in glossy magazines, to securing feature writing roles before travelling to London and working in large agencies. Now the head of content and strategy at Slice, her Adelaide-based content agency established with colleague and friend Liz, Vanessa now boasts some big-name clients and a healthy business. We chat about: The difference between freelancing and agency life...
Jun 30, 2024•40 min•Season 14Ep. 22
This week Lynne and Rachel chat with Justine McLean, who is on a mission to help small business owners and freelancers understand their finances. Her new book, Business Money Magnet, is all about how to master your money, boost profitability, and be the boss of your financial destiny. Justine talks about: How to be less anxious about money How to manage your tax How important financial goals are for freelancers What success looks like for many of us Creating a business mindset So much inspiring ...
Jun 23, 2024•42 min•Season 14Ep. 21
This week, Rachel and Lynne chat with writer Siobhan O'Brien, who has just released her first novel to much acclaim - All the Golden Light - details here: https://www.harpercollins.com.au/9781460762004/all-the-golden-light/ . Siobhan talks about the writing process and how writing fiction was so different from her previous non-fiction projects. She talks about the realities of being a first time author, including: Learning to market your book Meeting your readers How much you really make as a wr...
Jun 16, 2024•44 min•Season 14Ep. 20
This week on the podcast, Lynne and Rachel are speaking with Cathy Anderson, a senior editor at LinkedIn Australia. Cathy shares her inside knowledge on how LinkedIn works, and how to make the most of the platform. It's a valuable and revealing conversation. We talk about: The special courses available for journalists through the platform How to increase your reach on LinkedIn How the LinkedIn news team works and what they are looking for How the LinkedIn Premium accounts work As Cathy explained...
Jun 09, 2024•47 min•Season 14Ep. 19
This week, Rachel and Lynne chat with the Pricing Queen, Jasmine Parasram, and talk all things pricing, an issue that we know freelancers, both new and experienced, struggle with. Jasmine talks about: How to price your work Hourly pricing vs value and project-based pricing When (and if) to discount Charging with confidence How to attract high-paying clients It's a great episode with lots of a-ha moment that will help you rethink the way you value your work and the clients you work with. Locate t...
Jun 02, 2024•53 min•Season 14Ep. 18
This week Rachel and Lynne welcome investigative journalist Louise Milligan to the podcast hot seat. Louise talks about her work on Four Corners and her previous non-fiction books, Cardinal, The Rise and Fall of George Pell and Witness, An Investigation into the Brutal Cost of Seeking Justice, as well as Pheasants Nest , her newly released novel. The discussion covers: The creative process of Louise's first novel and how it differs from journalism and non-fiction How the book expands on the usua...
May 26, 2024•48 min•Season 14Ep. 17
We just love to meet freelancers who have managed to combine different types of writing into a successful career. This week, Rachel and Lynne chat with Caroline Riches, a news journalist for 25 years who works in the SBS newsroom part time and then does freelance writing work for the rest of the week. We talk about: Balancing the two roles Why she loves the flexibility of casual work What newsrooms are looking for from casual journalists and how to get a foot in the door The stress of covering b...
May 20, 2024•35 min•Season 14Ep. 16
This week, Rachel and Lynne are doing something different! They have turned the microphone over to some of their listeners. In this great compilation episode, listeners and former guests share some of their stories about difficult times as freelancers and how they recovered. It's all about real-life experiences and resilience - and learning from our mistakes. Thanks to the following people for contributing (and those who aren't listed here as they preferred to stay anonymous): Anf Chansamooth ht...
May 12, 2024•54 min•Season 14Ep. 15
This week Rachel and Lynne have a return guest - Jessica Mudditt. A journalist and author, Jessica has embraced risk and adventure to start her own publishing business, Hembury Books, which provides coaching and ghostwriting services to non-fiction authors. Jess talks about what helped her decide to make this career shift, how and why self-publishing is a great option for many authors and some of the challenges of working in today's publishing industry. We cover: What it's like to have your own ...
May 05, 2024•55 min•Season 14Ep. 14
This week on the podcast, Rachel and Lynne are chatting with Natasha Dickins, a former magazine editor who has carved out a great career creating content for DIY clients. Natasha talks about her love of good tools and DIY projects and how she has turned this into a career. She talks about: Her career writing in magazines Her love of being 'on the tools' Setting up her workshop on the mid-north coast of NSW How she uses her skills to create content for brands How she prices her content and includ...
Apr 28, 2024•52 min•Season 14Ep. 13
This week on The Content Byte, Rachel and Lynne have one of the founders of Content Bistro, Prerna Malik. Prerna and her husband Mayank are copywriters and specialists in the area of evergreen marketing. In a fascinating chat, Prerna talks about: Mistakes freelancers make with their marketing How to create a constant flow of work The power of storytelling in email marketing Creating packages and using them to grow your business Finding clients in slow times ...and how to work with your spouse! C...
Apr 21, 2024•44 min•Season 14Ep. 12
This week, Lynne and Rachel are chatting with TV journalist turned media trainer, Theresa Miller. Theresa has a great story of creating a new career in media training and coaching, working with corporates and training senior executives in how to deal with the media. Her story is fascinating and inspiring and covers: How to use journalism skills as a media trainer Working with companies and individuals to put a journalism lens on issues How she finds clients How she packages and prices her servic...
Apr 14, 2024•52 min•Season 14Ep. 11
This week on the website, Rachel and Lynne are chatting with Lisa Almond, a copywriter and paramedic. We thought it was such an intriguing combination that we just had to get her on the podcast! We chat about: Her background in writing and journalism What appealed to her about being a paramedic Training in a new career while balancing existing work and family How she juggles both roles How she plans to include her paramedic knowledge into her writing Some of her stories from the frontlines of em...
Apr 07, 2024•35 min•Season 14Ep. 10
This week Rachel & Lynne are chatting with media expert and publicist Nicole Webb. Now based in Singapore, Nicole has had a diverse and exciting career and she talks about her new service of book publicity, the challenges of modern publishing and how it came about. In our chat, we cover: Nicole's career as a TV journalist, presenter and producer Travelling around Asia and working remotely Writing her own book and using her contacts to publicise it How this developed into a new service What n...
Mar 24, 2024•32 min•Season 14Ep. 9
This week Rachel and Lynne are chatting with the founder and head of product at Rounded - our sponsor. A former freelancer, Grant tells the story of how the company was founded and what it's like dealing with sole traders as customers. His inside tips are valuable! During our conversation, he talks about: How businesses often ignore the potential of freelancers as customers How he created a product he needed - and then took it to the next level Common mistakes freelancers make Why multi-discipli...
Mar 17, 2024•47 min•Season 14Ep. 8
