In episode 293, Bradley is joined by Sales Leader and Consultant Bill Lee. They discuss the importance of using assessment tests, such as the Kolbe A, to determine whether a person would be a good fit to join your company as well as how well they would work with others in your organization. This episode is brought to you by Capital One Trade Credit *** If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on Apple Podcasts. The feedback helps improve the show and helps w...
Nov 15, 2022•41 min
In episode 292, Bradley offers a preview of the 2023 Sales Fundamentals Workshop being held April 10-12, 2023 in Ft. Worth, Texas. He also tells the story of Venture Capitalist, Luke Nosek, who missed out on huge opportunities because he was wearing too many hats and doing too many jobs. Luke's story is not unlike many of our own as we navigate our roles in the workplace. This episode is brought to you by Capital One Trade Credit *** If you enjoyed this podcast, we'd sincerely appreciate it if y...
Nov 10, 2022•13 min
In episode 291, Bradley offers a preview of the 2023 Sales Fundamentals Workshop being held April 10-12, 2023 in Ft. Worth, Texas. He also offers tips to negotiate and save money. Bradley reveals the difference between negotiation, The Journey , and negotiation, The Event . This episode is brought to you by Capital One Trade Credit *** If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on Apple Podcasts. The feedback helps improve the show and helps with our visibilit...
Nov 08, 2022•19 min
In episode 290, Bradley and Erik: The Producer offer a preview of the 2023 Sales Fundamentals Workshop being held April 10-12, 2023 in Ft. Worth, Texas. They also discuss the importance of a time management system and why a to-do list isn't a time management system. This episode is brought to you by Capital One Trade Credit *** If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on Apple Podcasts. The feedback helps improve the show and helps with our visibility as wel...
Nov 03, 2022•14 min
In episode 289, Bradley and Erik: The Producer offer a preview of the 2023 Sales Fundamentals Workshop being held April 10-12, 2023 in Ft. Worth, Texas. They also discuss the importance of tracking your pipeline and answer the most common objections they hear from sales people who don't track their pipeline. This episode is brought to you by Capital One Trade Credit *** If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on Apple Podcasts. The feedback helps improve th...
Nov 01, 2022•19 min
In episode 288, Bradley speaks with President of Simonson Design USA, Kimberly Simonson, about the devastation that Hurricane Ian caused in Florida. Kimberly offers advice for those who have been affected including several steps you can take to get back to normal living. This includes how to negotiate with your insurance company. She also reveals the pitfalls you need to avoid. This episode is brought to you by Capital One Trade Credit *** If you enjoyed this podcast, we'd sincerely appreciate i...
Oct 28, 2022•15 min
In episode 287, Bradley examines the lives of two entrepreneurs who recently passed, Herb Kohler, Jr. and Dan Wieden. Herb Kohler, Jr. who led the Kohler brand went from poetry to hotels to golf courses to faucets. Dan Wieden made his mark in the shoe industry - more importantly, Nike, by coming up with the tagline Just Do It. You'll never guess how this tagline was inspired. This episode is brought to you by Capital One Trade Credit *** If you enjoyed this podcast, we'd sincerely appreciate it ...
Oct 27, 2022•11 min
In episode 286, Bradley is joined by Co-Founder and Chief Product Officer of Trace Air, Maria Khokhlova. They discuss how to leverage tools and analytics to inform better decision making, homebuilder pain points, and innovation in the construction industry, including the use of drones. Bradley also surprises Maria with a pop quiz on the periodic table! This episode is brought to you by Capital One Trade Credit *** If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on ...
Oct 25, 2022•35 min
In episode 285, Bradley is joined by Carter Lumber Market Sales Manager, Dan Efenecy. They examine managing emotions in order to lead effectively. Dan discusses the keys to successful personal branding. Also, he shares insights into how to hire more effectively. This episode is brought to you by Capital One Trade Credit *** If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on Apple Podcasts. The feedback helps improve the show and helps with our visibility as well. T...
Oct 18, 2022•49 min
In episode 284, Bradley and Erik: The Producer make a pit-stop in Lancaster, PA and discuss industry roundtables and how they can be improved. They also examine the conflicts of interest that exists with the current roundtable. This episode is brought to you by Capital One Trade Credit *** If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on Apple Podcasts. The feedback helps improve the show and helps with our visibility as well. The more people listen to the podcas...
Oct 13, 2022•16 min
In episode 283, Bradley is joined by author and Business Growth Expert, Gary Geiman. We examine teaching standards of behaviors consistently in order to be successful. Also, we discuss the importance of defining your mission and making speed your currency. This episode is brought to you by Capital One Trade Credit *** If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on Apple Podcasts. The feedback helps improve the show and helps with our visibility as well. The mor...
Oct 11, 2022•47 min
In episode 282, Bradley explains the concept of an Anti-Library which was first conceived by Nicholas Taleb. He also reveals several books in his Anti-Library. This episode is brought to you by Capital One Trade Credit *** If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on Apple Podcasts. The feedback helps improve the show and helps with our visibility as well. The more people listen to the podcast, the more we can invest into it to make it even better. Since we'r...
Oct 06, 2022•13 min
In episode 281, Bradley is joined by Bev Garnant, Executive Director of American Society of Concrete Contractors. We discuss building a strong culture within your organization, the fundamentals of story telling. Bev shares how she benefited by growing up and working on a family farm. Finally, Bev recalls moments when she has fun by roasting people at her speaking engagements. This episode is brought to you by Capital One Trade Credit *** If you enjoyed this podcast, we'd sincerely appreciate it ...
Oct 04, 2022•42 min
In episode 280, Bradley and Erik The Producer are joined by District HS&E Manager, Adam Mack and Project Manager, Brandon Drury of Sundt Construction. Adam and Brandon have begun their journey to create an internal podcast at Sundt to drive employee engagement. Bradley and Erik offer their advice and recommendations on how to avoid pitfalls and build a successful podcast. This episode is brought to you by Capital One Trade Credit *** If you enjoyed this podcast, we'd sincerely appreciate it ...
Sep 27, 2022•1 hr 10 min
In episode 279, Bradley explains the Alcatraz Rule and how his friend, Patrick, misapplies it to NOT listen to this podcast, despite being a fan of it. Bradley discusses why you should discard the Alcatraz Rule and consume as much knowledge as you can. This episode is brought to you by Capital One Trade Credit *** If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on Apple Podcasts. The feedback helps improve the show and helps with our visibility as well. The more pe...
Sep 22, 2022•8 min
In episode 278, Bradley is joined by Brand Vaughan Outside Sales Representative Keegan O'Reilly. Keegan and Bradley discuss setting realistic expectations, the benefits of time management, and more. You don't want to miss the ending of the podcast when Keegan closes the show with a special musical treat. This episode is brought to you by Capital One Trade Credit *** If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on Apple Podcasts. The feedback helps improve the sh...
Sep 20, 2022•41 min
In episode 277, Bradley is joined by Daniel Maxson, Corporate Safety Director at New South Construction. Daniel recalls his military career and how it made him a more effective leader. We discuss how leaders need to be effective communicators, the skill of being relatable, and why it's okay to talk about how you feel at work. This episode is brought to you by Capital One Trade Credit *** If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on Apple Podcasts. The feedbac...
Sep 13, 2022•42 min
In episode 276, Bradley is joined by Beth PopNikolov, CEO of Venveo. Beth describes her first 90 days as CEO of Venveo and how important it was to maintain the company's culture. She also gives advice on how to improve communication between sales and marketing This episode is brought to you by Capital One Trade Credit *** If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on Apple Podcasts. The feedback helps improve the show and helps with our visibility as well. The...
Sep 08, 2022•45 min
In episode 275, Bradley recalls his life-changing event that took place on January 6th, 2022 and how that day shaped his outlook on life, including time management. Also, you'll notice there's been a change to our podcast. We'll be rolling out many changes in the coming weeks and months. This episode is brought to you by Capital One Trade Credit *** If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on Apple Podcasts. The feedback helps improve the show and helps with...
Sep 06, 2022•21 min
In episode 274, Bradley is joined by Vice President of Sales, Matt Kaufman and Sales Manager, Caleb Grothaus of Palmer-Donavin. They discuss setting expectations for their top performing sales people. They also share concerns for when the next recession hits, whether their sales team will know how to work to make sales again. Tune in to hear about the upcoming exciting changes coming to The Behind Your Back Podcast! This episode is brought to you by Capital One Trade Credit *** If you enjoyed th...
Aug 30, 2022•41 min
In episode 273, Bradley examines what in your business would be equivalent to the Independent Study Clause that the National Football League's Arizona Cardinals attempted to add to quarterback Kyler Murray's new contract. He also discusses how leaders in any organization communicate with their best employees to allow them to reach their full potential. This episode is brought to you by Capital One Trade Credit *** If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on ...
Aug 23, 2022•19 min
In episode 272, Bradley discusses a helpful tool, The Sales Performance Box Score, that will allow you to be successful by focusing on the lead measures. The Sales Performance Box Score helps you track what to measure, how to count them, and why are they important? This episode is brought to you by Capital One Trade Credit *** If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on Apple Podcasts. The feedback helps improve the show and helps with our visibility as well...
Aug 16, 2022•20 min
In episode 271, Bradley is joined by Vice President at Signpost, Laura Nelson. Laura shares great insights into how to build effective marketing campaigns that deliver value as well as setting your marketing budget. We discuss company reviews and why it's important to automate the feedback process. This episode is brought to you by Capital One Trade Credit *** If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on Apple Podcasts. The feedback helps improve the show and...
Aug 09, 2022•43 min
In episode 270, Bradley and Erik are joined by Dallas Cowboys College Scouting Director, Chris Hall. They discuss how difficult it is to find talent that, not only is elite, but will also be a fit within your organization. They examine the role analytics plays in rating players as well as how they use their database to rank them. Chris also shares his opinion on how much input high paid players should have in organizational decisions. This episode is brought to you by Capital One Trade Credit We...
Aug 02, 2022•1 hr 2 min
In episode 269, Bradley is joined by President and Founder of Build Better Ways, Kendall Pouland. They discuss how to effectively manage change in an organization and whether one generation is more acceptable to change than another. Kendall also recalls her difficult decision leaving her successful career to form her own company, Build Better Ways. This episode is brought to you by Capital One Trade Credit *** If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on Appl...
Jul 26, 2022•45 min
In episode 268, Bradley is joined by Director of Sales Effectiveness at Hearth & Home Technologies , Tim Rethlake. They examine a recently released book by Sales Guru and Author, Anthony Iannarino, titled Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative . Tim and Bradley discuss many of the sales ideas from the book including the concept of being one-up as well as the structure of a meeting. This episode is brought to you by Capital One Trade C...
Jul 19, 2022•30 min
In episode 267, Bradley is joined by Director of Human Resources at Hensel Phelps , Ashley Valenzuela-Ruesgen. Ashley discusses how full cycle talent management can help you think better about attracting and retaining top talent in your business. She also explains why companies need to view their workforce as individuals before employees to understand who they are and what they want to become. This episode is brought to you by Capital One Trade Credit *** If you enjoyed this podcast, we'd sincer...
Jul 12, 2022•45 min
In episode 266, Executive Vice President at Builders' General, TJ Shaheen, joins Bradley to break down another Sales in Cinema film, Boiler Room. Boiler Room isn't the greatest film of all-time, however, there are several great sales lessons to be learned from the movie. They examine 4 scenes involving a star-studded cast that includes Ben Affleck, Vin Diesel, and Giovanni Ribisi. This episode is brought to you by Capital One Trade Credit *** If you enjoyed this podcast, we'd sincerely appreciat...
Jul 05, 2022•51 min
In episode 265, Bradley dives into a discussion about unique abilities with Wealth Management Entrepreneur, Dave Cubbage. Dave explains why all progress starts with the truth and what that phrase means. He also shares creative ways to answer the Who Not How? question that many entrepreneurs struggle with. Bradley and Dave examine the benefits of finding your ideal clients and spending more time driving value to them. This episode is brought to you by Capital One Trade Credit *** If you enjoyed t...
Jun 28, 2022•44 min
In episode 264, Bradley speaks with Director of Builder Partnerships, Ed Kubiak and Builder Lead, Conor Sedam at Higharc . They discuss how Higharc's Change Management System is allowing builders to cut the time it takes to build homes by being more efficient. Bradley, Ed, and Conor also share stories from their time working together. This episode is brought to you by Capital One Trade Credit *** If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on Apple Podcasts. Th...
Jun 21, 2022•49 min
