Episode 7 :: The Skeptical Lumberman Guide to Social Media

As more and more of the buying process begins online, we set out to understand how the largest LBM firms were leveraging the digital space to connect with prospects and customers. Over the past 2 years, Bradley Hartmann and the Behind Your Back team has researched how the Top 100 LBM dealers have been creating digital content—and how they’ve been sharing that content on social media platforms like Facebook, Instagram, and Houzz—to establish their expertise and build trust with prospects and customers. After visiting every website and web page of the ProSales 100, scouring every social media platform, and recording what we found along the way, we connected with the expert practitioners in our industry to offer not only the aggregate data and 2-year trends, but the social media insights as well. Our goal is to help LBM leaders like you move from social media skepticism to social media skill through increased understanding and improved questioning within your own teams. This episode is based off our report of the same name, available for download at behindyourbackthebook.com. Enjoy!