'How Leaders can embrace social media and why it is so important''

Andy Lopata talks to his guests Sam Rathling of Pipeline 44 and Phil Jones MD of Brother UK about how leaders can embrace social media and why it is so important. Both Sam and Phil agree that 10-15 minutes per day impacts your talent acquisition, impacts your personal brand and reputation and should be a priority and not ignored. Digital reputation is a tool and not a distraction. They discuss the power and reach of using LinkedIn for business and how your LinkedIn profile should represent you. Phil emphasises that content should not be just about your company. He shares knowledge that he believes will help others and most importantly he writes his own posts. Sam recommends ways to make your engagement more effective. They both stress the importance of empathy, the human element.