Entrepreneurial Leadership with Lesley Everett

Andy Lopata discusses Entrepreneurial Leadership with Lesley Everett, author of 'Walking Tall' the book that established personal branding as a concept. Lesley answers the questions of how and why we should project the best of who we are, being visible, well connected and innovative. They talk about corporate, team and individual personality. Lesley also emphasises the importance of values and the use of personal stories that help to highlight your brand. People are interested in the person rather than just the job title.  Andy asks Lesley what she means by "Thinking beyond the brand"