Know the Features but Talk About Results [E106]

Are you trying to pitch a product or service, but for some reason your customer just doesn’t seem interested? Are you proposing a partnership—either with a business colleague or with a romantic interest—but your proposal is being greeted with a yawn? You might be making a classic marketing mistake. In this episode of The Communication Guys podcast, The Guys describe the subtle differences between features, benefits, and results, and the role that each plays in making a successful pitch.