Connection Before Content [E154]

There’s a new mantra among communicators today: “Connection before content.” It means: Before you attempt to impart that fascinating content of yours, make sure you’ve established a personal connection with your audience. Today’s listeners want to know who you are before they’re willing to consider what you have to say. In “Connection Before Content,” the Guys give 5 principles for establishing the kind of personal connection that will make any audience eager to listen.