This week's episode is a must-listen for leadership and corporate communications staff working with leaders. Bob Pickard , a globally recogized PR consultant, discusses the importance of leaders tuning into the emotion of stakeholders, especially during a crisis, and they must lead and communicate in response to those emotions. You can't lead without strong communication skills "The emotion of the moment has become far more important than the logic, or the word of text," explains Bob. "If you we...
Apr 29, 2020•36 min
If you're any kind of creative professional, this episode is for you. I interview Helen Campbell, a coach for creatives based in Wales. Helen works with creative professionals across all fields, such as writing, marketing, public relations, film, video, artists and more. Most of Helen's clients are freelance and she has observed a number of changes or new behaviours in her clients since the pandemic outbreak. In this episodes she presents solutions to the way creatives may be thinking or behavin...
Apr 22, 2020•17 min
Some small and medium-sized businesses may struggle to maintain basic business processes during the pandemic. If employees have never worked remotely before, a business won't have given any consideration to setting up platforms for file management, business processes, customer service, payroll, or even email. This situation can seriously impair a business and place its future in jeopardy. Keven McCall is an entrepreneur and technology management consultant based in Toronto. He has decade of cons...
Apr 16, 2020•27 min
There's a switch happening here at the Communicate Influence podcast. For the next few weeks we're producing some super short episodes designed to give immediate support communicators, marketers, and writers so they can better manage their work and time during Covid-19. Times are tough, so we hope these episodes will help. The first episode interview with Lachlan Kirkwood, a digital marketing strategist based in Brisbane, Australia. Lachlan addresses best practices for social media messaging dur...
Apr 07, 2020•11 min
Podcast interviewing can be tricky, especially if you're new to it and haven't had any journalism training or interviewing experience. If you want deeper interviews with your podcast guests, join me, host Sheelagh Caygill, as I talk expert podcast host Ronsley Vaz . Ronsley has conducted more than 900 interviews and says he gets better with each one. Ronsley is an author, entrepreneur, and host of Should I Start A Podcast , The Psychology of Entrepreneurship , and Bond Appetite. The interview wa...
Apr 01, 2020•35 min
Self-care during Covid-19 There's no doubt that we're living in times stranger than strange. Self-care is more important than ever. So in this week's podcast episode we veer away from a focus on communications and marketing, and present an episode on self-care and connecting within. How to take care of ourselves Integrated nutrition health coach Liza Baker gives a comprehensive discussion on how to practice self-care and reduce stress or a preoccupation with Covid-19. The range of choices we hav...
Mar 25, 2020•47 min
The last seven days have seen rapid change around the world, as governments, businesses, and organizations reacted to contain the spread of Covid-19. In this episode, host Sheelagh Caygill talks to Ben Baker, an internal communications and brand consultant based in Vancouver, Canada. Ben points out that simply telling employees to work from home isn't enough. Organizations need to be proactive in supporting their employees to ensure that employees remain connected, are productive, and feel value...
Mar 17, 2020•22 min
This week's episode of The Communicate Influence Podcast explores some of the of the pressing questions in public relations today. We connect with one of the UK's leading PR practitioner's, Sarah Waddington. Sarah is founder of Astute.Work, a management and PR consultancy in Newcastle, England. She is also past-president of the Chartered Institute of Public Relations (CIPR). Sarah explores the perceptions management teams have of PR professionals, PR becoming part of the strategy development pro...
Mar 12, 2020•36 min
Artificial intelligence (AI) is impacting the work of public relations practitioners and marketing pros in many ways - and that impact is set to increase. But only for those people who embrace the technology. People who are at the forefront of using AI proficiently will have a strong advantage. They are the ones who can differentiate between AI and automation, and understand how AI can benefit communications and marketing. Unfortunately, those individuals are in the minority at the moment; PR la...
Mar 05, 2020•29 min
Starting a podcast, with guest Marc Guberti Starting a podcast isn't difficult, but it does take some preparation. Marc Guberti shares his knowledge with listeners. He hosts three podcast shows and has been a guest on plenty, so he has lots of experience! The episode follows on from last week's conversation with Marc about ageism young people face, as well as his work ethic and tremendous drive. Tips on starting a podcast Wanting to get into podcasting can be overwhelming. Begin by thinking abou...
Feb 27, 2020•24 min
Marc Guberti is in his early 20s, but this young entrepreneur is already a business consultant and the author of more than two dozen books on publishing, marketing, and investing. Marc began writing at the age of 11, when, as a New Yorker, he created a Boxton Red Sox blog, and the momentum he established then has only progressed. But it hasn't all been a piece of cake. He's encountered ageism, with people questioning his knowledge and experience. In this week's episode of The Communicate Influen...
Feb 20, 2020•31 min
Hi! This is a special edition of The Communicate Influence Podcast! We have new show music from Herne Ford-Elliott, who's based in the U.K. But what makes it really special is the wide range of recommended podcasts from fans and listeners. Check them out! And get in touch if you'd like to be a part of another recommend episode in the summer! If you like the show, please consider buying us a coffee at Buy Me A Coffee . It's an inexpensive and fun way of showing us your support! Thank you so much!...
Feb 09, 2020•19 min
The secrets behind brand ambassadorship This week's episode of The Communicate Influence Podcast focuses on Peter Barron, a journalist and author based in the North of England. Pete was Editor of The Northern Echo, a regional newspaper with an impressive history, for 17 years. He then set up his own media relations firm four years ago. [Consider giving a small tip: If you enjoy this podcast, please consider leaving a tip at Buymeacoffee.com or Patreon . Thank you !] More recently, Pete has becom...
Jan 22, 2020•1 hr 4 min
In this age of influencers many in communications and marketing aspire to be just that. But few connect becoming a successful influencer with reputation management. And this is the case not just for individuals working in communications and marketing, but in all careers and all areas of life. In this episode of The Communicate Influence Podcast, reputation management expert Fiona Fenwick discusses exactly what it takes to become an influential player at the table. Her book Stand Out and Step Up:...
Jan 16, 2020•40 min
Managing your reputation isn't a message that only career starters should hear. It's something we all need repeating to us throughout our lives, says reputation management expert Fiona Fenwick. She has worked with hundreds of individuals, brands, and organizations and says she's always surprised at the lack of attention most people pay to their reputation. Author of the reputation management book Stand Out and Step Up: A Reputation Toolkit for Life, Fiona defines some of the fundamentals of repu...
Jan 09, 2020•41 min
Episode 13 of The Communicate Influence Podcast sees host Sheelagh Caygill and guest James Cridland continue their conversation about podcasting. (Listen to episode 12 on podcasting trends for 2020 ). This time, we look at James' work, his newsletter Podnews.net, the rise of podcasting and its fast growth, and the investment in podcasting content. Consider giving a small tip: If you enjoy this podcast, please consider leaving a tip at Buymeacoffee.com or Patreon . Thank you! James also touches o...
Dec 31, 2019•31 min
Our guest for this episode is James Cridland, who lots of podcasters will know. James and I discuss podcast trends in 2020. James is a podcast industry thought leader, and a podcast and radio strategist. James possess a phenomenal amount of information about the industry, both from a technical and trends standpoint. Consider giving a small tip: If you enjoy this podcast, please consider leaving a tip at Buymeacoffee.com or Patreon . Thank you! James also produces the daily news briefing Podnews....
Dec 23, 2019•21 min
In episode 10 of the Communicate Influence podcast we talked to Gaetano DiNardi about his fascinating journey as a marketer, from the accidental discovery of the keys SEO, through tough grind of agency work, all the way to Director of Demand Generation with Nextiva, a business VoIP phone system & customer management software company based in Phoenix, Arizona. Consider giving a small tip: If you enjoy this podcast, please consider leaving a tip at Buymeacoffee.com or Patreon . Thank you! This...
Dec 18, 2019•40 min
For a podcast host, there is nothing more exciting and fulfilling than interviewing someone who is accomplished and truly engaging. My interview with marketer Gaetano DiNardi was just that. He is Director of Demand Generation for Nextiva, a business VoIP phone system & customer management software company based in Phoenix, Arizona. In this episode, Gaetano explains how he studied marketing but left college feeling lost, not knowing what to do. A passionate musician, he entered the music indu...
Dec 12, 2019•46 min•Season 1Ep. 11
Linda Andross is a managing partner of one of Toronto's top PR and digital agencies, APEX PR. She's worked with a lot of junior staff over the years, mentoring them and encouraging them in their work and career development. Linda knows that it's a big step for junior staff member to lead even an internal meeting. But jumping into the role of being wing-man on a client pitch, or even leading that meeting, is a whole new level. In this episode of The Communicate Influence Podcast Linda and host Sh...
Dec 06, 2019•30 min•Season 1Ep. 10
Do you want to know how PR and marketing agencies achieve success? A lot of it is in the preparation ahead of internal and client meetings. In this episode, Linda Andross, managing partner of the successful Toronto PR agency APEX Public Relations, shares her meticulous approach to meetings. She talks to host Sheelagh Caygill about: How to prepare for client meetings, including research Thinking ahead about what information you want from the meeting What kinds of questions to ask during meetings ...
Dec 03, 2019•29 min•Season 1Ep. 9
Prince Andrew and the Epstein scandal The damage Prince Andrew has inflicted on his own reputation with his Newsnight interview is a story that will play out for some time. Reputation management expert Fiona Fenwick discusses the fall-out from the prince's interview with journalist Emily Maitlis, and what could have been done to produce very different results. This short episode is from a long interview Fiona had with host Sheelagh Caygill about reputation management, crisis communications, and ...
Nov 29, 2019•14 min•Season 1Ep. 8
Focus on content and quality to become a better podcaster Award-winning podcaster and author Amanda Cupido believes almost everyone can podcast! And she thinks that everyone who wants to should get into podcasting. In this info-packed interview, Amanda breaks down the self-imposed barriers people set in place to stop themselves from podcasting. She talks about: How new podcasters can use smartphone mics to experiment Podcast formats What makes a good podcast How experienced podcasters can revamp...
Nov 20, 2019•43 min•Season 1Ep. 7
Sharing the climate change message with employees James Murphy is a Climate Reality Leader who studied under Al Gore in 2019. Based in London, England, James now delivers the climate reality message to businesses and organizations that are committed to sustainability or implementing sustainability programs. He meets with communicators, marketers, sustainability teams, or risk management teams to discuss ideas, messaging, channels, follow-up, and evaluation. James moved into the climate reality f...
Nov 14, 2019•41 min•Season 1Ep. 6
The simple way to success with social media Host Sheelagh Caygill and guest Kim Scaravelli, a digital media strategist, connected on Twitter by chatting and sharing knowledge. Three or four months later they created this podcast and have a good, professional relationship! That's the positive power of social media! Kim, owner of Trust Communications, works with businesses to develop a presence on social media. She does this by finding the best mix of technology, platforms, and content to build aw...
Oct 25, 2019•38 min•Season 1Ep. 5
Satya Das, Edmonton writer, on his new book Us . Satya Das is a writer, journalist, and strategist living in Edmonton, Canada. He is a frequent commentator and public speaker in both French and English, in media and on stage. Satya’s volunteer work is deeply informed with a lifelong commitment to human rights as a way of life and the principles of human dignity espoused by Mahatma Gandhi. In a wide-ranging interview with host Sheelagh Caygill, Satya talks about his new book, Us. Us is grounded i...
Oct 17, 2019•42 min•Season 1Ep. 4
On communications and leadership Damian McAlonan, CEO, a manager, and employee engagement specialist in London, UK, talks to host Sheelagh Caygill about the importance of leaders being outstanding communicators and how poor communication can impact all aspects of an organization, including employee engagement, customer relations, performance, and profitability. Damian has extensive experience in coaching leaders and members of the c-suite on communication and employee engagement. He also runs le...
Oct 07, 2019•24 min•Season 1Ep. 3
Alice Major is an award-winning poet and essayist in Edmonton, Canada. In this episode she explores how reading poetry can make you a better writer, whether you’re a copywriter, content writer, essayist, or journalist. Alice has published eleven collections of poetry, two novels for young adults, and a collection of essays about poetry and science. Alice grew up in Dumbarton, near Glasgow, Scotland. Her family came to Canada when she was eight, and she grew up in Toronto before coming west to wo...
Oct 06, 2019•20 min•Season 1Ep. 2
Welcome to the Communicate Influence podcast! I’m your host Sheelagh Caygill, and I’m a journalist, writer, and comms professional based in Toronto, Canada. Why a new communications, marketing, and writing podcast? Well, I’ve been writing and blogging for years now. My current side project, communicateinfluence.com , is an excellent resource of question-and-answer interviews with industry leaders and creative thinkers. Shifting to podcasting seemed to be a natural evolution. But not simply for t...
Oct 06, 2019•3 min•Season 1Ep. 1
