318. Off-Market Mastery: How to Find Unicorn Deals in Any Market

Key Takeaways:

Relationship Building

Maintain constant communication with property owners (quarterly or at least annually)

Reach out with market updates, recent deals, or just to check in

Prospecting Strategies

Lead with specific tenant requirements

Track potential tenants and market movements

Use AI tools like ChatGPT to analyze property data and narrow down prospects

Deal Flow Techniques

Build relationships across different market segments

Leverage tenant representation to create deal opportunities

Consider co-investing to add more value and understand ownership perspective

Technology and AI Tools

Use platforms like Placer.ai for retail market insights

Utilize AI for email drafting, data analysis, and communication

Leverage tools like Read AI or Otter for meeting transcriptions and team management

Networking and Visibility

Post about your deals on LinkedIn

Establish yourself as an expert in a specific real estate vertical

Stay top of mind by sharing market updates and transaction information