317. 12 Lessons from 12 Years in Commercial Real Estate | Office Hours

Key Takeaways:

Create deals, don't just find them

Reputation compounds faster than capital

Chasing cash flow can keep you poor - focus on equity and value creation

Control is more valuable than ownership

One great relationship can change everything

The first deal is the hardest

Scale faster by focusing smaller (inch wide, mile deep)

Brokerage is the best entry point for beginners

If you're the smartest person in the room, you're in the wrong room

Build your brand now - content is credibility

Development will test every part of you

You're just one property away from changing your life