unBoxed Episode 4 - Sponsored Ads for the Whole Funnel, Eligibility Challenges, and Where to Actually Invest w/ Gabe Fishbein - podcast episode cover

unBoxed Episode 4 - Sponsored Ads for the Whole Funnel, Eligibility Challenges, and Where to Actually Invest w/ Gabe Fishbein

Oct 21, 202414 minSeason 7Ep. 49
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Episode description

In this episode recorded live from unBoxed 2024, Gabe Fishbein, VP Product at Flywheel covers the power of Sponsored Ads across the full funnel, which has come to life in new ways due to changes in how Amazon calculates advertising eligibility. This change forces advertisers to re-evaluate their profitability matrix and ad type mix, which overall provides an opportunity to further seek deterministic measurement all the way down the funnel.

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unBoxed Episode 4 - Sponsored Ads for the Whole Funnel, Eligibility Challenges, and Where to Actually Invest w/ Gabe Fishbein | The Commerce Collective Podcast - Listen or read transcript on Metacast